At a Glance
- Tasks: Analyse data to optimise paid search performance and drive impactful marketing decisions.
- Company: Join the UK's leading rail holiday provider with a passion for exceptional customer experiences.
- Benefits: Enjoy up to 25% off tours, 33 days holiday, and a vibrant office environment.
- Other info: Collaborative culture with opportunities for growth in a dynamic eCommerce setting.
- Why this job: Use your analytical skills to shape marketing strategies and make a real impact.
- Qualifications: Experience with data analysis, Excel, and a keen interest in PPC performance.
The predicted salary is between 35000 - 42000 £ per year.
At Great Rail Journeys, we’re the UK’s leading provider of holidays by rail, offering escorted tours, river cruises and tailormade adventures across more than 40 countries worldwide. With five decades of experience, we’re experts in showcasing the beauty and diversity of the destinations we travel to, taking people to places only rail can reach. Every year we proudly take over 50,000 customers on unforgettable journeys, creating moments of great connection through thoughtful planning, exceptional service and a genuine passion for what we do. We care deeply about our customers and never lose sight of the small touches and attention to detail that make a holiday truly special. Our customer first ethos sits at the heart of every decision we make, helping us deliver the high-quality tours our customers love and return to year after year.
Our stunning Hudson Quarter office in York right opposite the station is a modern, collaborative space designed to bring people together, with 4 days in the office, it’s the perfect place to maintain our strong culture and teamwork. Don’t worry, we’ve got coffee on tap AND even a balcony for those sunny days!
Our brilliant benefits package includes:
- Up to 25% off Colleague Discount on our tours
- 33 days Holiday (incl BH) Plus the Option to Buy 3 Extra Days
- Commuter Club discount
- Westfield Health Cash Back Plan
- Eurostar Agent Rates
- 5% matched Pension Plan & Salary Exchange
The Role
Salary Range: £35,000 - £42,000 (DOE)
The PPC Analyst plays a key role in turning data into smart, confident decisions that improve our paid search performance across the UK and US. We’re looking for someone who genuinely enjoys and has experience digging into data, spotting patterns, testing ideas, and using evidence to guide spend optimisation. This role suits someone knowledgeable, hungry, adaptive, and comfortable working in complexities, someone who uses logic, structure, and curiosity to move performance forward.
You will take a hands-on approach: analysing trends, validating data accuracy, and translating signals into clear actions for the team. Your work will strengthen our digital acquisition performance through thoughtful analysis, fast learning, and a strong bias for action. If you love using data to shape decisions and enjoy solving problems in a constantly changing environment, this is the role for you.
Daily Responsibilities
- Support the structure and optimisation of paid search activity that aligns with our marketing and product strategies.
- Conduct precise keyword research and review ad copy performance using clear performance evidence.
- Work with the eCommerce teams to ensure landing pages are performing as expected and highlight any issues that affect conversion.
- Analyse campaign data through platforms such as Google Analytics and Looker Studio, ensuring accuracy before insight is shared.
- Run controlled A/B tests, documenting outcomes clearly so decisions are grounded in fact.
- Track platform updates, competitor shifts and performance signals that may influence results.
- Provide clear, timely reporting and insight to stakeholders, ensuring recommendations are supported by sound data.
- Collaborate with internal teams and external partners to ensure performance data is aligned, up to date and fully understood.
- Any other duties reasonably expected for the role.
Skills
- A naturally analytical thinker with a logical, structured approach to solving problems.
- Comfortable working with data in Excel, including pivot tables, SUMIFS, XLOOKUP and other core formulas.
- Strong bias for action, enjoys testing ideas, learning fast, and making informed decisions even when the answer isn’t obvious.
- Curious, hungry, and adaptable; able to work through and adjust quickly as digital performance shifts.
- Confident analysing trends and using insight to inform spend optimisation and campaign performance.
- Strong communicator, able to translate analysis into clear, actionable recommendations for the team.
- Comfortable collaborating across teams and working within an eCommerce environment.
Who you are
You’re confident working with data in Excel and enjoy using formulas, pivot tables, and logical thinking to solve problems. You’re curious about PPC performance and understand how metrics, tracking, and optimisation work together to drive results. You’re comfortable using tools such as Power BI, Google Analytics, or Looker Studio, with a strong focus on validating data. Commercially minded, you understand what good digital marketing looks like and what truly drives growth. You’ve worked in an eCommerce environment, can manage multiple markets with accuracy, and communicate clearly, turning numbers into simple, meaningful actions others can act on.
PPC Analyst in Kingston upon Hull employer: Great Rail Journeys
At Great Rail Journeys, we pride ourselves on being an exceptional employer, offering a vibrant work culture in our stunning Hudson Quarter office in York. With a strong focus on employee growth, we provide a comprehensive benefits package, including generous holiday allowances and discounts on our tours, all while fostering teamwork and collaboration in a modern workspace. Join us to turn your passion for data into impactful decisions that enhance our customers' unforgettable journeys.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Analyst in Kingston upon Hull
✨Tip Number 1
Get to know the company inside out! Research Great Rail Journeys, their values, and their services. This way, when you get that interview, you can show them you’re not just another candidate but someone who genuinely cares about what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the application process.
✨Tip Number 3
Prepare for your interview by practising common PPC-related questions. Think about how you can showcase your analytical skills and experience with tools like Google Analytics. We want to see your passion for data and how you can make a real impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Great Rail Journeys!
We think you need these skills to ace PPC Analyst in Kingston upon Hull
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Analyst role. Highlight your experience with data analysis, keyword research, and any tools like Google Analytics or Excel that you’ve used. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for data and how it drives your decision-making. Let us know why you’re excited about the opportunity at Great Rail Journeys and how you can contribute to our team.
Showcase Your Analytical Skills:In your application, don’t forget to showcase your analytical skills. Mention specific examples of how you’ve used data to improve performance in previous roles. We love seeing how you’ve turned insights into action!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture!
How to prepare for a job interview at Great Rail Journeys
✨Know Your Data
Before the interview, brush up on your data analysis skills. Be ready to discuss how you've used tools like Google Analytics or Excel to drive PPC performance. Prepare specific examples of how your insights led to successful campaigns.
✨Understand the Company
Familiarise yourself with Great Rail Journeys and their unique offerings. Understand their customer-first ethos and think about how your role as a PPC Analyst can enhance their marketing strategies. This will show your genuine interest in the company.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems or analyse data trends. Practice articulating your thought process clearly, demonstrating your logical approach and how you would apply it to real-world scenarios in the role.
✨Show Your Curiosity
During the interview, express your eagerness to learn and adapt. Discuss how you stay updated on PPC trends and competitor shifts. This will highlight your proactive nature and alignment with the company's need for someone who thrives in a dynamic environment.
