Website Manager

Reporting to the Digital Experience Lead, this role will be focused on managing the delivery of the Trust’s external website, championing a strategic approach, upholding the Trust’s brand voice and ensuring we deliver a user-led digital experience which matches the pioneering care and treatment we provide our patients, families and carers. As Website Manager you have overarching responsibility for the Hospital’s external facing website. You will oversee a devolved content structure, undertake projects to improve discrete parts of the website and support colleagues across the organisation with expert advice and guidance to improve their specialty pages. The GOSH website is a key digital vehicle for the Trust; it is a vital resource for patients and their families to access vital medical information and support; a recruitment tool to attract and nurture the best talent to work at the Trust; a means to showcase our pioneering research, and a window into the extraordinary work the Hospital does every day.

Main duties of the job

• Lead best practice across digital channels, working with wider Hospital Comms Teams.
• As Product Owner of the hospital website, collaborate with an agile scrum team to prioritise digital development across the website and ensure it delivers value.
• Represent the Trust’s digital presence on appropriate Trust and partnership working groups.
• Build strong relationships with GOSH Charity’s digital teams.
• Be collaborative with an inclusive attitude, working with colleagues across the Trust and outside to shape website content and become a trusted digital lead.
• Act as the single point of contact for the entire organization for the Trust website, fielding requests, managing demands and ensuring strategic priorities are met.

GOSH is committed to recruiting the best person for the job, based solely on their ability and individual merit as measured against the criteria for the role; through a process that is fair, open, consistent and free from bias and discrimination. We are committed to being a diverse and inclusive employer and foster a culture where all staff are valued, respected and acknowledged. All applicants will receive consideration for employment without regard to race, colour, national origin, religion, sexual orientation, gender, gender identity, age, disability status or length of time spent unemployed. We particularly welcome applications from BAME communities, people with disabilities and/or long-term health conditions and LGBT+ community members. We have policies and procedures in place to ensure that all applicants and employees are treated fairly and consistently. We are proud to be accredited as a Disability Confident Employer, a member of Business Disability Forum and a Stonewall Diversity Champion. We have active and Executive supported BAME, LGBT+ and Allies, Disability and Long-Term Health Conditions and Women’s staff networks. Staff networks are employee-led groups formed around interests, issues and a common bond or background. Staff network members create a positive and inclusive work environment at Great Ormond Street Hospital by actively contributing to the Trust’s mission, values and efforts specific to inclusion. All of our staff networks are open to any employee.

Detailed job description and main responsibilities

The full job description provides an overview of the key tasks and responsibilities of the role, and the person specification outlines the qualifications, skills, experience, and knowledge required.

Person specification

• Educated to degree level, in a relevant subject, communications, English
• Evidence of continuous professional development in digital communications

Experience/Knowledge

• Experience in digital product ownership of a large and complex website, SCRUM framework and working in an agile setting
• Experience of managing website development and content management systems
• Experience of managing external agencies to undertake complex digital projects
• Proven stakeholder management skills, with experience managing a range of diverse stakeholders
• Proven knowledge of digital analytics, with experience of creating and distilling reports, interpreting data and making recommendations for digital channels
• Experience of working in a large and complex organisation
• Experience of working in the NHS/public sector

Skills/Abilities

• Excellent digital editorial skills, including editing, proofreading and SEO writing
• Excellent project management skills
• Excellent verbal skills including the ability to persuade senior colleagues and process highly complex information
• Proven ability to work independently, lead on projects and be responsible for managing a specific portfolio of work in an autonomous manner.
• Proven ability to build productive relationships across all levels of an organisation
• Ability to prioritise a heavy workload, deal with demands from a large number of stakeholders and juggle multiple projects and competing priorities
• Ability to handle occasional exposure to difficult and distressing circumstances and/or emotional content
• Excellent IT skills, advanced keyboard skills