At a Glance
- Tasks: Lead and evolve paid media campaigns to drive engagement and fundraising impact.
- Company: Join Great Ormond Street Hospital Charity, making a difference in children's lives.
- Benefits: Enjoy 30 days annual leave, flexible working, and health benefits.
- Other info: Hybrid working policy with excellent career development opportunities.
- Why this job: Shape impactful campaigns and connect with audiences while leading a dynamic team.
- Qualifications: Experience in paid media campaigns and strong analytical skills required.
The predicted salary is between 47211 - 47211 £ per year.
Great Ormond Street Hospital Charity is looking for a Senior Paid Media Marketing Manager to lead and evolve our paid digital marketing approach—helping us deliver campaigns that connect with audiences, grow engagement and drive fundraising impact. This is a key leadership role where you’ll lead a team responsible for delivering integrated paid media campaigns across search, social, display and video. You’ll work closely with fundraising teams, creative partners and agencies to shape activity that is insight‑led, audience‑focused and built to perform.
We’re looking for someone with strong hands‑on paid media expertise who is equally comfortable developing strategy, analysing performance and getting into campaign detail. You’ll play an important role in helping us evolve how we test, learn and grow across channels—bringing fresh thinking, strong channel knowledge and a collaborative mindset. This is a varied, high‑impact role where you’ll influence campaign direction, shape media planning and help create digital experiences that feel relevant, engaging and effective for the audiences we’re trying to reach.
Salary: The salary for this position is £47,211 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office. In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Key Responsibilities- Lead and develop a team responsible for delivering effective, audience-focused paid media campaigns across search, social, display and video.
- Work closely with fundraising teams and media agencies to plan, deliver and optimise integrated campaigns across paid channels.
- Take a test-and-learn approach to campaign delivery, identifying opportunities to improve performance, scale success and explore emerging platforms and formats.
- Use audience insight, performance data and channel expertise to shape recommendations and improve campaign effectiveness.
- Provide strategic paid media advice to stakeholders across the organisation, helping teams make informed and effective marketing decisions.
- Manage campaign delivery across multiple projects and priorities, ensuring activity is well coordinated, timely and aligned to organisational objectives.
- Build strong relationships with internal teams, agencies and partners to support collaborative and effective ways of working.
- Support the continued evolution of paid media across the organisation, identifying opportunities to improve processes, performance and integration across channels.
- Significant experience planning and delivering integrated paid media campaigns across paid social, paid search, display and video.
- Strong hands‑on experience managing and optimising PPC and paid search campaigns across platforms such as Google Ads.
- Experience managing and optimising paid social campaigns, particularly Meta, with an interest in testing and scaling emerging platforms such as TikTok and LinkedIn.
- Strong understanding of how paid media supports wider fundraising, brand and audience engagement objectives.
- Experience working with media agencies and external suppliers to deliver high-quality campaign activity.
- Strong analytical and insight skills, with the ability to translate data into clear actions and recommendations.
- Team leadership experience, with the ability to support, develop and motivate others.
- Excellent stakeholder management and relationship‑building skills.
- A proactive, collaborative and solutions-focused approach.
This is an opportunity to help shape how paid media supports fundraising and audience engagement across the organisation—leading campaigns and ideas that are thoughtful, effective and built around the people we’re trying to reach.
Benefits- 30 days annual leave (plus bank holidays)
- A flexible approach to working arrangements.
- Access to our enhanced pension scheme
- Life assurance
- Access to various health and wellbeing schemes, including the employee assistance programme.
Senior Paid Media Marketing Manager employer: Great Ormond Street Hospital
Great Ormond Street Hospital Children's Charity is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. With a strong commitment to employee growth, you will have access to extensive training opportunities and a flexible working policy that promotes work-life balance. Join us in making a meaningful impact on children's lives while enjoying generous benefits such as 30 days of annual leave and a supportive team culture.
Contact Details:
Great Ormond Street Hospital Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in paid media. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use data and results to highlight your impact—this will make you stand out when chatting with potential employers.
✨Tip Number 3
Stay updated on trends! Follow industry blogs, podcasts, and social media accounts that focus on paid media. This knowledge will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about our mission. Tailor your application to reflect how your experience aligns with our goals at Great Ormond Street Hospital Charity.
We think you need these skills to ace Senior Paid Media Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Paid Media Marketing Manager role. Highlight your experience with integrated paid media campaigns and any leadership roles you've had. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your hands-on experience with PPC and social campaigns!
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, be sure to highlight specific examples of how you've used performance data to improve campaign effectiveness. This will show us that you can bring fresh thinking to our team.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands. Plus, we’re excited to see what you bring to the table!
How to prepare for a job interview at Great Ormond Street Hospital
✨Know Your Stuff
Make sure you brush up on your paid media knowledge, especially around platforms like Google Ads and Meta. Be ready to discuss specific campaigns you've managed and the results they achieved. This shows you're not just a strategist but also someone who can get into the nitty-gritty of campaign details.
✨Showcase Your Leadership Skills
Since this role involves leading a team, be prepared to share examples of how you've successfully managed and motivated others in the past. Talk about your approach to team development and how you foster collaboration, as this will resonate well with the interviewers.
✨Bring Data to Life
The ability to analyse performance data is crucial for this position. Prepare to discuss how you've used insights to shape campaign strategies and improve effectiveness. Use specific metrics or case studies to illustrate your points, making it clear that you can translate data into actionable recommendations.
✨Be Ready to Collaborate
This role requires working closely with various teams and external partners. Think of examples where you've built strong relationships and collaborated effectively. Highlight your proactive and solutions-focused mindset, as this will show you're a great fit for their team-oriented culture.
