Senior CRM Marketing Manager

Great Ormond Street Hospital Charity is looking for a Senior CRM Marketing Manager to lead and evolve our email marketing and CRM approach. This is a varied role where no two days look the same: one moment you could be shaping audience strategy and influencing senior stakeholders, the next you could be optimising journeys, improving processes or solving campaign challenges in Marketing Cloud.

We’re evolving how we use CRM across the organisation and are looking for someone who can help take us to the next level, bringing fresh thinking, stronger supporter journeys and a more insight‑led approach to how we communicate.

You’ll play a key role in shaping how supporters experience our brand across email and digital touchpoints, helping us create communications that feel relevant, engaging and well‑timed. Alongside leading strategy and planning, you’ll also remain close to delivery, working collaboratively with teams across the charity to make things happen.

This is a role with real breadth and autonomy. You’ll act as the organisation’s CRM expert, lead on major projects and improvements, and help build confidence and capability across teams.

The salary for this role is £47,522 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.

Key Responsibilities:

• Lead and develop GOSH’s CRM and email marketing approach, driving more audience‑focused, insight‑led and effective supporter communications.
• Own and evolve the email marketing roadmap, identifying opportunities to improve journeys, processes, personalisation and performance across the organisation.
• Work closely with teams across fundraising and communications to shape, deliver and optimise CRM campaigns and journeys.
• Take a strategic and hands‑on approach to Salesforce Marketing Cloud, leading on improvements and optimisation.
• Build and deliver email campaigns and automated journeys, ensuring activity is well planned, high quality and aligned to wider organisational priorities.
• Champion testing, optimisation and continuous improvement, using insight and performance data to strengthen engagement and conversion.
• Act as the organisation’s go‑to CRM expert, supporting and upskilling teams through training, guidance and best practice.
• Lead cross‑functional projects and manage relationships with internal stakeholders, agencies and technical partners to deliver effective solutions.
• Ensure CRM activity is delivered in line with governance, consent and data protection standards.
• Line manage a CRM Executive, creating a collaborative and high‑performing environment.

Skills, Knowledge and Expertise:

• Significant experience developing and delivering CRM or email marketing strategies, with a focus on audience engagement and optimisation.
• Hands‑on experience using Salesforce Marketing Cloud.
• Experience building and delivering email campaigns, journeys and testing programmes with measurable impact.
• Strong understanding of supporter or customer journeys, with the ability to create communications that feel relevant, timely and audience‑focused.
• Confidence working across multiple stakeholders and projects, with the ability to influence, challenge and build strong relationships.
• Strong analytical and problem‑solving skills, with the ability to use insight and data to inform decisions and improve performance.
• Excellent organisational skills, with the ability to manage a busy and varied workload effectively.
• A proactive and collaborative approach, with the confidence to take ownership and drive improvements forward.
• Experience managing or developing team members.

This is a high impact role where you’ll shape CRM at GOSH Charity. You’ll lead strategic improvements, whilst staying close to delivery as we evolve our supporter journeys. You’ll ensure supporter experiences are thoughtful, effective and engaging.

Benefits:

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.