At a Glance
- Tasks: Lead brand marketing campaigns and ensure consistent brand representation across all channels.
- Company: Join Great Ormond Street Hospital Charity, making a difference in children's lives.
- Benefits: Enjoy 30 days annual leave, flexible working, and enhanced pension schemes.
- Other info: Opportunity for career growth in a supportive and dynamic environment.
- Why this job: Be part of a passionate team driving impactful brand strategies for a noble cause.
- Qualifications: Experience in brand marketing and project management is essential.
The predicted salary is between 26395 - 61592 £ per year.
Are you an experienced brand marketing manager looking for your next career move? Great Ormond Street Hospital Charity (GOSH Charity) is actively hiring for a Brand Marketing Manager for a 12-month maternity cover contract.
The salary for this position is £43,994.00 per annum and this position is a 12-month fixed term maternity cover contract. In line with our hybrid working policy there is a requirement to be in the office 2 days per week.
Since launching our brand refresh, we’re on a journey to amplify and grow brand marketing to help supercharge our growth ambitions. We need a passionate brand marketer to:
- Lead and/or support the planning and delivery of brand marketing activity, from briefing through to evaluation.
- Manage the brand and embed it across teams, channels and partner touchpoints to build a consistent audience experience.
- Champion the brand and build organisational understanding of how the brand is applied, communicated and measured.
- Support fundraising teams to shape and deliver campaigns and activities.
Key Responsibilities
- Play a leading role in developing and delivering the charity’s integrated brand marketing activity, working closely with the wider Brand Marketing and Brand teams, other internal and external stakeholders, the hospital and agencies as appropriate.
- Lead and/or support with the project management of this activity to ensure delivery is on time and budget.
- Ensure any brand activity is an effective representation of our brand strategy and identity to the external world and has audience insight at its heart.
- Evaluate and share actionable learnings to optimise future campaigns.
- Champion the brand within the charity and hospital.
- Work with charity fundraising teams to ensure campaigns, activity and communications that are developed are ‘on-brand’ and rooted in the brand strategy and narrative.
- Demonstrate the value of the brand to the organisation by helping to create tracking methods and measurement of our brand.
- Use data from various research sources and analyse it to elicit useful and actionable brand insight for the whole organisation.
- Monitor key performance indicators (KPIs) and help to adjust strategies accordingly.
- Lead and project manage business-critical projects and manage complex stakeholders, ensuring maximum engagement on projects, facilitating collaborative and efficient decision making.
- Lead and plan the brand internal communications calendar.
- Overseeing the awards calendar.
- Spot and maximise brand building opportunities across the organisation and lead on bringing these to life.
Skills, Knowledge and Expertise
- Experience leading brand marketing campaigns and activity.
- Experience managing a brand.
- Experience implementing and rolling out a refreshed brand internally and externally.
- Ability to develop strategic brand marketing and campaign plans based on audience research and insight.
- Experience developing brand tracking, brand measurement and data analysis to create actionable brand insights.
- Ability to provide strategic marketing integration advice for fundraising campaigns.
- Ability to juggle multiple workstreams at once.
- Experience managing agency relationships.
- Excellent project management skills.
- Exceptional relationship builder.
- Line management experience.
How to apply
Please click on the apply button in the top right hand corner where you will be taken to a short application form to complete.
Benefits
- 30 days annual leave (plus bank holidays).
- A flexible approach to working arrangements.
- Access to our enhanced pension scheme.
- Life assurance.
- Access to various health and wellbeing schemes, including the employee assistance programme.
Brand Marketing Manager employer: Great Ormond Street Hospital
Great Ormond Street Hospital is an exceptional employer, offering a dynamic work environment where innovation meets compassion. With a strong focus on employee wellbeing, you will benefit from generous annual leave and health schemes, while also having the opportunity to collaborate with diverse teams in a hybrid setting that promotes work-life balance. Join us to make a meaningful impact in the lives of children and families, while advancing your career in a supportive and rewarding atmosphere.
Contact Details:
Great Ormond Street Hospital Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in brand management. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best brand marketing campaigns. Use visuals and data to demonstrate your impact. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the charity’s brand and recent campaigns. Be ready to discuss how you can contribute to their goals and enhance their brand presence. Tailoring your approach shows you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our team at Great Ormond Street Hospital Charity.
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your application to highlight your experience in brand marketing. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Show Your Passion:Let your enthusiasm for brand marketing shine through! We love candidates who are genuinely excited about the role and the impact they can make at GOSH Charity. Share why this position speaks to you.
Be Clear and Concise:When filling out the application form, keep your responses clear and to the point. We appreciate well-structured answers that get straight to the heart of your experience and ideas.
Apply Through Our Website:Don’t forget to apply through our website! It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it helps us keep everything organised!
How to prepare for a job interview at Great Ormond Street Hospital
✨Know the Brand Inside Out
Before your interview, dive deep into Great Ormond Street Hospital Charity's brand. Understand their recent brand refresh and how it aligns with their mission. This will help you articulate how your experience can contribute to their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of brand marketing campaigns you've led or contributed to. Highlight the strategies you used, the results achieved, and how you measured success. This will demonstrate your ability to deliver impactful brand marketing activities.
✨Be Ready to Discuss Data Insights
Since data analysis is key for this role, come prepared to discuss how you've used audience insights to shape brand strategies. Share examples of how you've tracked KPIs and adjusted campaigns based on data to optimise performance.
✨Emphasise Collaboration Skills
This position requires working closely with various teams and stakeholders. Be ready to talk about your experience in managing relationships and facilitating collaboration. Share instances where you successfully navigated complex stakeholder environments.
