At a Glance
- Tasks: Lead the evolution of our charity website, balancing strategy and delivery.
- Company: Great Ormond Street Hospital Charity, making a real difference for seriously ill children.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on user experience and digital transformation.
- Why this job: Shape impactful digital experiences and influence strategy for a meaningful cause.
- Qualifications: Experience in digital product management and strong relationship-building skills.
The predicted salary is between 51000 - 51000 £ per year.
Are you a digital product leader who enjoys balancing strategy with delivery, user needs with organisational priorities, and long-term vision with day-to-day execution? Great Ormond Street Hospital Charity is looking for a Senior Website Manager to lead the evolution of one of our most important digital products. Our website is much more than a website - it is where supporters discover our work, fundraisers find inspiration, donors take action, and people learn about the difference their support makes to seriously ill children and their families.
This is a high-profile role sitting within our Performance Marketing and Digital Engagement team, with responsibility for shaping the future of the charity’s digital experience. We’re looking for someone who can think strategically about where we need to go, while also being comfortable rolling up their sleeves to help make it happen. You’ll lead the website product roadmap, drive continuous improvement across supporter journeys and work across a wide range of teams including Fundraising, Marketing, Communications, Technology, Data and external partners.
Success in this role comes from being able to flex between strategic planning, stakeholder management, product ownership, user experience, optimisation and delivery. No two days are likely to look the same. One day you might be facilitating roadmap discussions with senior stakeholders, the next analysing user behaviour, shaping an SEO strategy, reviewing backlog priorities with developers or testing new approaches to improve conversion and supporter engagement.
We’re looking for someone who enjoys bringing people together around a shared vision, navigating complexity and making confident decisions based on evidence, user needs and organisational priorities. Someone who can challenge constructively, build consensus and help teams focus on what will create the greatest value for our supporters and the organisation.
Salary
The salary for this role is £51,000 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office. In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Key Responsibilities
- Lead the strategic vision, roadmap and ongoing development of the charity website, ensuring it supports supporter needs, fundraising objectives and organisational priorities.
- Own the website product backlog, balancing long-term improvements, business priorities, technical considerations and user experience enhancements.
- Work closely with Technology teams, developers, analysts, content specialists and external partners to scope, prioritise and deliver digital improvements through agile ways of working.
- Champion a user-centred approach, using insight, research, testing and data to improve supporter journeys and digital experiences.
- Lead website optimisation activity, including experimentation, A/B testing, user research and conversion improvement initiatives.
- Drive the GOSH’s SEO strategy, ensuring content and technical improvements support sustainable growth and discoverability.
- Build strong relationships across Fundraising, Communications, Marketing and Technology teams, helping align priorities and bring stakeholders together around shared goals.
- Translate organisational needs and supporter insight into clear product outcomes, user stories and prioritised delivery plans.
- Manage website performance, governance, accessibility and compliance, ensuring the platform remains secure, effective and fit for purpose.
- Lead and develop a small team while building digital capability across the organisation through guidance, training and best practice.
Skills, Knowledge and Expertise
- Significant experience managing websites, digital products or digital platforms in a complex environment.
- Strong product management experience, including roadmap development, backlog management and prioritisation.
- Experience working across multiple teams and stakeholder groups, with excellent relationship-building and influencing skills.
- Strong understanding of user-centred design, digital optimisation and supporter or customer journey development.
- Experience using analytics, user research and insight to inform decisions and improve performance.
- Strong SEO knowledge and experience developing strategies that drive growth and visibility.
- Experience working with software engineers, technology teams and external suppliers to deliver digital products and improvements.
- Ability to move comfortably between strategic thinking and hands-on delivery, adapting to changing priorities and organisational needs.
- Strong communication skills, with the ability to translate complex information for technical and non-technical audiences.
- Experience leading and developing teams, creating a collaborative and high-performing environment.
This is a varied and high-impact role where you’ll help shape how people experience GOSH Charity online—from the first moment they discover us to the actions they take to support seriously ill children and their families. You’ll have the opportunity to influence strategy, lead digital transformation, improve supporter experiences and work with a wide range of talented colleagues across the organisation. If you enjoy solving problems, bringing people together and creating digital experiences that make a difference, we’d love to hear from you.
Senior Website Manager in London employer: Great Ormond Street Hospital Children's Charity
Great Ormond Street Hospital Charity is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to make a meaningful impact on the lives of seriously ill children and their families. With a strong focus on professional development, the charity offers numerous growth opportunities and encourages a user-centred approach to digital transformation. Located in a vibrant area, the hybrid working policy allows for flexibility while ensuring that team members can engage with a diverse range of talented colleagues across various departments.
Contact Details:
Great Ormond Street Hospital Children's Charity Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Website Manager in London
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Great Ormond Street Hospital Children's Charity looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Senior Website Manager at Great Ormond Street Hospital Children's Charity, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Senior Website Manager in London
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Great Ormond Street Hospital Children's Charity, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Great Ormond Street Hospital Children's Charity and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Great Ormond Street Hospital Children's Charity
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Great Ormond Street Hospital Children's Charity might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Great Ormond Street Hospital Children's Charity.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
