Head of Mass Participation

Are you a strategic leader with a passion for driving growth and innovation in mass participation fundraising for seriously ill children? Do you thrive on creating exceptional supporter experiences and leading high-performing teams in a high performing and growing fundraising programme? Join us at GOSH Charity our next Head of Mass Participation and play a pivotal role in shaping the future of our fundraising. We're looking for a visionary leader to spearhead our mass participation portfolio, driving growth in voluntary net income and delivering outstanding supporter experiences. Why Apply? Impactful Leadership: Lead a talented team to achieve ambitious income targets, raising over £6m annually and growing to £10m+ by 2030. Innovative Environment: Embed innovation, agile working, and data-driven decision-making to drive performance and supporter engagement. Collaborative Culture: Work closely with senior management and strategic partners to maximise fundraising impact and build long-term support networks. Salary The salary for this position is £62,519 and we operate a hybrid working policy of 2 days per week in the office.  Key Responsibilities You will develop and lead a high-performing Mass Participation Team to deliver against growth projections and be part of a highly skilled Fundraising Leadership Team to achieve our transformational net income growth strategy. You will create and implement strategic plans for third-party challenge events, charity-owned events, virtual events, and new mass participation products. You will integrate programmes across Fundraising and Marcomms Directorates to maximise supporter lifetime value and drive performance through innovation, lean processes, and technology use. You will manage relationships with strategic partners and high-value supporters. You will develop compelling digital marketing plans to engage and recruit supporters and use data and insights to inform marketing plans and meet ambitious KPIs. You will foster a culture of innovation through development, testing, and optimisation of new products. If you're ready to make a significant impact and lead our mass participation fundraising to new heights, we want to hear from you! Skills, Knowledge and Expertise Strategic Leadership : Proven ability to lead high-performing teams and collaborate with senior management to achieve fundraising goals. Event Management : Experience in developing and delivering plans for various mass participation events, including third-party, charity-owned, and virtual events. Innovation and Efficiency : Skilled in embedding innovation, lean processes, and technology to drive performance and supporter engagement. Partnership and Relationship Management : Expertise in managing relationships with strategic partners, third-party providers, and high-value supporters. Data-Driven Decision Making : Proficient in using data and insights to inform marketing plans, drive engagement, and meet ambitious KPIs. About The team You will be joining a high-performing, passionate team of events fundraisers dedicated to delivering excellent supporter care and driving innovation. Our fun and hardworking mass participation team sits within the Public Fundraising department, committed to achieving transformational net income growth in our mass audiences, both now and in the future. Please refer to the full job description below for more information.    Closing Date:  19th February 2025  Benefits 30 days annual leave (plus bank holidays)   A flexible approach to working arrangements.   Access to our enhanced pension scheme   Life assurance  Access to various health and wellbeing schemes, including the employee assistance programme.  About Great Ormond Street Hospital Charity Every day, around 750 children and young people from across the UK are seen at Great Ormond Street Hospital (GOSH). At Great Ormond Street Hospital Charity, we help the hospital go above and beyond for seriously ill children, enabling kinder and better treatments, bringing hope for children with the rarest and most complex illnesses, and making hospital a little bit easier and a lot more fun for the thousands of children who are treated at GOSH every year. Our staff raise vital funds to support ground-breaking research, cutting-edge medical equipment, and the creation of child-centred facilities to help save more young lives, and essential support services that help save childhoods too. Together, we can help give seriously ill children the best chance, and the best childhood, possible. We were delighted to be named Charity Times – Charity of the Year 2024, recognising the impact of our shared mission. Our commitment to Equity, Diversity and Inclusion We believe that GOSH Charity and the charity sector more widely should reflect the diversity of patients, communities, and society at large. We also know that having a more diverse and inclusive workforce will make us more innovative, challenge the status quo, and enable us to deliver more impact. We encourage applications from people of all backgrounds. In particular, we encourage applications from those who are currently under represented within the charity sector as they may be marginalised by race and/or ethnicity, sexual orientation, disability, long-term health conditions, or socioeconomic status.  If you would like more information about our approach to inclusive hiring please see our Inclusive Hiring Page here. You can also find out more about our commitments to EDI within our EDI Strategy on our website.  As a Level 2 Disability Confident Employer we are more than happy to make reasonable adjustments wherever possible throughout the recruitment process. For more information on this please contact us. Applications will be reviewed on an on-going basis and we reserve the right to close the role prior to the closing date, should a suitable applicant be found. Therefore, you are encouraged to apply right away, to avoid disappointment.