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- Tasks: Lead a team to create impactful digital marketing campaigns for a children's charity.
- Company: Join Great Ormond Street Hospital Charity, making a difference in children's lives.
- Benefits: Enjoy 30 days annual leave, flexible working, and enhanced pension schemes.
- Why this job: Be part of a mission-driven team that uses digital marketing to drive fundraising efforts.
- Qualifications: Experience in multi-channel campaigns and strong leadership skills required.
- Other info: Hybrid working model with opportunities for professional growth.
The predicted salary is between 47000 - 49000 £ per year.
Are you an insights driven senior digital marketer with expertise across paid media? Great Ormond Street Hospital Charity are hiring for a Senior Digital Marketing Manager to join us. This is a key role where you’ll lead a team who are responsible for delivering effective digital marketing campaigns and informing our fundraising and brand campaigns.
The salary for this position is £47,211 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office. In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Responsibilities- Manage a team of 4 direct reports and ensure effective delivery of digital marketing campaigns.
- Work with our media agency and fundraising colleagues to deliver all digital marketing (paid search, display, paid social, video).
- Test and pilot new fundraising products, propositions in house, using a structured test and learn approach.
- Manage stakeholder relationships at all levels.
- Strategically advise on project management, collaborating with stakeholders to understand their priorities.
- Manage resource and delivery of campaigns and projects with internal stakeholders.
- Understand and prioritise competing demands.
- Previous experience planning multi-channel campaigns across paid social, paid search, video and display.
- Experience managing agencies and external suppliers.
- Previous experience running and optimising paid social campaigns (Meta) with appetite to test and scale emerging channels such as TikTok and LinkedIn.
- Strong understanding of the role of search marketing within an integrated digital strategy, with hands-on experience managing and optimising campaigns across Google Ads, including Search, Performance Max, Demand Gen, and the Google Display Network.
- Insights driven with the ability to translate insights into action.
- Team leadership experience.
- Exceptional relationship building skills.
- Proactive attitude to problem solving.
- 30 days annual leave (plus bank holidays)
- A flexible approach to working arrangements.
- Access to our enhanced pension scheme
- Life assurance
- Access to various health and wellbeing schemes, including the employee assistance programme.
Senior Digital Marketing Manager employer: Great Ormond Street Hospital Charity
Contact Detail:
Great Ormond Street Hospital Charity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who might have insights into the role at Great Ormond Street Hospital Charity. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your previous campaigns, especially those involving paid media. When you get the chance to chat with hiring managers, having tangible examples will make you stand out.
✨Tip Number 3
Be proactive! If you see a gap in their current digital strategy or have ideas for new fundraising products, don’t hesitate to share them during interviews. This shows you’re not just looking for a job, but you’re genuinely interested in contributing to their mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Great Ormond Street Hospital Charity.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Marketing Manager role. Highlight your experience with multi-channel campaigns and any leadership roles you've had. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team at Great Ormond Street Hospital Charity. Share specific examples of your successes in digital marketing and how you can contribute to our mission.
Showcase Your Insights-Driven Approach: Since we’re looking for someone who’s insights-driven, make sure to include examples of how you've used data to inform your marketing strategies. We love seeing how you translate insights into actionable results!
Apply Through Our Website: Don’t forget to apply through our website! It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our charity and values.
How to prepare for a job interview at Great Ormond Street Hospital Charity
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of multi-channel campaigns, especially in paid media. Be ready to discuss specific examples of campaigns you've managed and the results they achieved. This will show your expertise and insights-driven approach.
✨Showcase Your Leadership Skills
As a Senior Digital Marketing Manager, you'll be leading a team. Prepare to talk about your leadership style and how you've successfully managed teams in the past. Think of specific instances where you motivated your team or resolved conflicts.
✨Be Ready to Discuss Stakeholder Management
This role involves managing relationships at all levels. Have examples ready that demonstrate your ability to collaborate with various stakeholders. Highlight how you’ve navigated competing demands and prioritised effectively in previous roles.
✨Demonstrate Your Problem-Solving Attitude
A proactive approach to problem-solving is key. Think of challenges you've faced in digital marketing and how you overcame them. This will illustrate your ability to think on your feet and adapt to changing circumstances.