At a Glance
- Tasks: Lead and evolve CRM and email marketing strategies for impactful supporter communications.
- Company: Great Ormond Street Hospital Charity, dedicated to improving children's health.
- Benefits: 30 days annual leave, flexible working, enhanced pension, and health schemes.
- Other info: Join a collaborative team with opportunities for personal and professional growth.
- Why this job: Make a real difference in children's lives through innovative marketing strategies.
- Qualifications: Experience in CRM/email marketing and Salesforce Marketing Cloud required.
The predicted salary is between 47522 - 47522 € per year.
Application Deadline: 26 May 2026
Department: Marketing & Communications
Location: Great Ormond Street Hospital Children's Charity
Compensation: £47,522 / year
Are you a CRM marketer with Marketing Cloud experience, who enjoys balancing strategy with hands-on delivery? Great Ormond Street Hospital Charity is looking for a Senior CRM Marketing Manager to lead and evolve our email marketing and CRM approach. This is a varied role where no two days look the same: one moment you could be shaping audience strategy and influencing senior stakeholders, the next you could be optimising journeys, improving processes or solving campaign challenges in Marketing Cloud. We’re evolving how we use CRM across the organisation and are looking for someone who can help take us to the next level, bringing fresh thinking, stronger supporter journeys and a more insight-led approach to how we communicate. You’ll play a key role in shaping how supporters experience our brand across email and digital touchpoints, helping us create communications that feel relevant, engaging and well-timed. Alongside leading strategy and planning, you’ll also remain close to delivery, working collaboratively with teams across the charity to make things happen. This is a role with real breadth and autonomy. You’ll act as the organisation’s CRM expert, lead on major projects and improvements, and help build confidence and capability across teams.
Salary: The salary for this role is £47,522 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office. In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Key Responsibilities:
- Lead and develop GOSH’s CRM and email marketing approach, driving more audience-focused, insight-led and effective supporter communications.
- Own and evolve the email marketing roadmap, identifying opportunities to improve journeys, processes, personalisation and performance across the organisation.
- Work closely with teams across fundraising and communications to shape, deliver and optimise CRM campaigns and journeys.
- Take a strategic and hands-on approach to Salesforce Marketing Cloud, leading on improvements and optimisation.
- Build and deliver email campaigns and automated journeys, ensuring activity is well planned, high quality and aligned to wider organisational priorities.
- Champion testing, optimisation and continuous improvement, using insight and performance data to strengthen engagement and conversion.
- Act as the organisation’s go-to CRM expert, supporting and upskilling teams through training, guidance and best practice.
- Lead cross-functional projects and manage relationships with internal stakeholders, agencies and technical partners to deliver effective solutions.
- Ensure CRM activity is delivered in line with governance, consent and data protection standards.
- Line manage a CRM Executive, creating a collaborative and high-performing environment.
Skills, Knowledge And Expertise:
- Significant experience developing and delivering CRM or email marketing strategies, with a focus on audience engagement and optimisation.
- Hands-on experience using Salesforce Marketing Cloud.
- Experience building and delivering email campaigns, journeys and testing programmes with measurable impact.
- Strong understanding of supporter or customer journeys, with the ability to create communications that feel relevant, timely and audience-focused.
- Confidence working across multiple stakeholders and projects, with the ability to influence, challenge and build strong relationships.
- Strong analytical and problem-solving skills, with the ability to use insight and data to inform decisions and improve performance.
- Excellent organisational skills, with the ability to manage a busy and varied workload effectively.
- A proactive and collaborative approach, with the confidence to take ownership and drive improvements forward.
- Experience managing or developing team members.
Benefits:
- 30 days annual leave (plus bank holidays)
- A flexible approach to working arrangements.
- Access to our enhanced pension scheme
- Life assurance
- Access to various health and wellbeing schemes, including the employee assistance programme.
Senior CRM Marketing Manager employer: Great Ormond Street Hospital Charity
Great Ormond Street Hospital Children's Charity is an exceptional employer that values innovation and collaboration, offering a dynamic work environment where you can truly make a difference in the lives of children. With a strong focus on employee growth, we provide extensive training opportunities and a supportive culture that encourages creativity and insight-led strategies. Our hybrid working policy, generous annual leave, and comprehensive benefits package ensure a healthy work-life balance, making this an ideal place for passionate CRM marketers to thrive.
Contact Detail:
Great Ormond Street Hospital Charity Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Great Ormond Street Hospital Charity. A friendly chat can open doors and give you insider info that could help your application stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your CRM and email marketing successes. When you get the chance to chat with hiring managers, having tangible examples will make you memorable.
✨Tip Number 3
Be ready for the interview! Research the charity’s current CRM strategies and think about how you can contribute. Bring fresh ideas to the table and demonstrate your passion for improving supporter journeys.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Great Ormond Street Hospital Charity.
We think you need these skills to ace Senior CRM Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRM Marketing Manager role. Highlight your experience with CRM strategies and Salesforce Marketing Cloud, as these are key for us. Use specific examples that showcase your skills in audience engagement and optimisation.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for CRM marketing and how you can bring fresh thinking to our team. Don’t forget to mention how your hands-on experience aligns with our goals at Great Ormond Street Hospital Charity.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, highlight instances where you've used insights to improve campaign performance. This will show us that you understand the importance of analytics in shaping effective supporter journeys.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure you’re considered for this exciting opportunity!
How to prepare for a job interview at Great Ormond Street Hospital Charity
✨Know Your CRM Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Be ready to discuss specific features and how you've used them in past roles. This will show that you're not just familiar with the tool, but that you can leverage it effectively to drive results.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed CRM strategies in previous positions. Highlight your ability to balance hands-on delivery with strategic oversight, as this role requires both. Think about how you can demonstrate your insight-led approach to audience engagement.
✨Be Ready to Discuss Campaign Optimisation
Have a few case studies in mind where you've optimised email campaigns or supporter journeys. Be specific about the challenges you faced, the actions you took, and the measurable outcomes. This will illustrate your problem-solving skills and analytical mindset.
✨Engage with Stakeholders
Since this role involves working with various teams, be prepared to talk about your experience in managing relationships with stakeholders. Share examples of how you've influenced decisions or collaborated on projects, showcasing your ability to build strong connections across departments.
