At a Glance
- Tasks: Lead and evolve paid media campaigns to drive engagement and fundraising impact.
- Company: Join Great Ormond Street Hospital Charity, making a difference for children.
- Benefits: 30 days annual leave, flexible working, enhanced pension, and health schemes.
- Other info: Hybrid working policy with opportunities for professional growth.
- Why this job: Shape impactful campaigns that connect with audiences and support vital causes.
- Qualifications: Experience in paid media campaigns and strong leadership skills.
The predicted salary is between 47211 - 47211 £ per year.
Great Ormond Street Hospital Charity is looking for a Senior Paid Media Marketing Manager to lead and evolve our paid digital marketing approach—helping us deliver campaigns that connect with audiences, grow engagement and drive fundraising impact. This is a key leadership role where you’ll lead a team responsible for delivering integrated paid media campaigns across search, social, display and video. You’ll work closely with fundraising teams, creative partners and agencies to shape activity that is insight‑led, audience‑focused and built to perform.
We’re looking for someone with strong hands‑on paid media expertise who is equally comfortable developing strategy, analysing performance and getting into campaign detail. You’ll play an important role in helping us evolve how we test, learn and grow across channels—bringing fresh thinking, strong channel knowledge and a collaborative mindset. This is a varied, high‑impact role where you’ll influence campaign direction, shape media planning and help create digital experiences that feel relevant, engaging and effective for the audiences we’re trying to reach.
Salary: The salary for this position is £47,211 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office. In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Key Responsibilities:
- Lead and develop a team responsible for delivering effective, audience-focused paid media campaigns across search, social, display and video.
- Work closely with fundraising teams and media agencies to plan, deliver and optimise integrated campaigns across paid channels.
- Take a test-and-learn approach to campaign delivery, identifying opportunities to improve performance, scale success and explore emerging platforms and formats.
- Use audience insight, performance data and channel expertise to shape recommendations and improve campaign effectiveness.
- Provide strategic paid media advice to stakeholders across the organisation, helping teams make informed and effective marketing decisions.
- Manage campaign delivery across multiple projects and priorities, ensuring activity is well coordinated, timely and aligned to organisational objectives.
- Build strong relationships with internal teams, agencies and partners to support collaborative and effective ways of working.
- Support the continued evolution of paid media across the organisation, identifying opportunities to improve processes, performance and integration across channels.
Skills, Knowledge and Expertise:
- Significant experience planning and delivering integrated paid media campaigns across paid social, paid search, display and video.
- Strong hands‑on experience managing and optimising PPC and paid search campaigns across platforms such as Google Ads.
- Experience managing and optimising paid social campaigns, particularly Meta, with an interest in testing and scaling emerging platforms such as TikTok and LinkedIn.
- Strong understanding of how paid media supports wider fundraising, brand and audience engagement objectives.
- Experience working with media agencies and external suppliers to deliver high-quality campaign activity.
- Strong analytical and insight skills, with the ability to translate data into clear actions and recommendations.
- Team leadership experience, with the ability to support, develop and motivate others.
- Excellent stakeholder management and relationship‑building skills.
- A proactive, collaborative and solutions-focused approach.
This is an opportunity to help shape how paid media supports fundraising and audience engagement across the organisation—leading campaigns and ideas that are thoughtful, effective and built around the people we’re trying to reach.
Benefits:
- 30 days annual leave (plus bank holidays)
- A flexible approach to working arrangements.
- Access to our enhanced pension scheme
- Life assurance
- Access to various health and wellbeing schemes, including the employee assistance programme.
Senior Paid Media Marketing Manager in London employer: Great Ormond Street Hospital Charity
Great Ormond Street Hospital Charity is an exceptional employer, offering a unique opportunity to make a meaningful impact in the healthcare sector while enjoying a flexible hybrid working arrangement. Our supportive work culture fosters professional growth and development, empowering employees to excel in their roles and contribute to our vital mission of enhancing children's health. Join us to be part of a dedicated team that values innovation and collaboration in a rewarding environment.
Contact Details:
Great Ormond Street Hospital Charity Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Great Ormond Street Hospital Charity and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Great Ormond Street Hospital Charity are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Great Ormond Street Hospital Charity on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Great Ormond Street Hospital Charity. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Media Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Great Ormond Street Hospital Charity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Great Ormond Street Hospital Charity:Show us that you’ve done your homework! In your application, briefly mention what you admire about Great Ormond Street Hospital Charity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Great Ormond Street Hospital Charity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Great Ormond Street Hospital Charity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Great Ormond Street Hospital Charity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
