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- Tasks: Lead brand marketing campaigns and ensure consistent messaging across all channels.
- Company: Join Great Ormond Street Hospital Charity, a beloved charity making a real difference.
- Benefits: Enjoy 30 days annual leave, flexible working, and enhanced pension schemes.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a brand refresh journey that amplifies impact and growth.
- Qualifications: Experience in brand marketing and project management is essential.
The predicted salary is between 43994 - 43994 £ per year.
Application Deadline: 22 March 2026
Department: Marketing & Communications
Location: Great Ormond Street Hospital Children's Charity
Compensation: £43,994 / year
Description: Are you an experienced brand marketing manager looking for your next career move? Great Ormond Street Hospital Charity (GOSH Charity) is actively hiring for a Brand Marketing Manager for a 12-month maternity cover contract.
Salary: The salary for this position is £43,994.00 per annum and this position is a 12-month fixed term maternity cover contract. In line with our hybrid working policy there is a requirement to be in the office 2 days per week. In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Brand Refresh Journey: Since launching our brand refresh, we're on a journey to amplify and grow brand marketing to help supercharge our growth ambitions. We need a passionate brand marketer to lead and support the planning and delivery of brand marketing activity, from briefing through to evaluation. Manage the brand and embed it across teams, channels and partner touchpoints to build a consistent audience experience. Champion the brand and build organisational understanding of how the brand is applied, communicated and measured. Support fundraising teams to shape and deliver campaigns and activities.
If you're a brand marketing professional looking for a role that will challenge you and allow you to work for a well-known and much-loved charity brand – then we want to hear from you.
Key Responsibilities:
- Play a leading role in developing and delivering the charity's integrated brand marketing activity, working closely with the wider Brand Marketing and Brand teams, other internal and external stakeholders, the hospital and agencies as appropriate.
- Lead and support with the project management of this activity to ensure delivery is on time and budget (there will be whole projects that you own and are responsible for).
- Ensure any brand activity is an effective representation of our brand strategy and identity to the external world and has audience insight at its heart.
- Evaluate and share actionable learnings to optimise future campaigns.
- Champion the brand within the charity and hospital. Work with charity fundraising teams to ensure campaigns, activity and communications that are developed are 'on-brand' and rooted in the brand strategy and narrative.
- Demonstrate the value of the brand to the organisation by helping to create tracking methods and measurement of our brand. Use data from various research sources and analyse it to elicit useful and actionable brand insight for the whole organisation.
- Monitor key performance indicators (KPIs) and help to adjust strategies accordingly.
- Lead and project manage business-critical projects and manage complex stakeholders, ensuring maximum engagement on projects, facilitating collaborative and efficient decision making.
- Lead and plan the brand internal communications calendar. Helping to ensure teams across the organisation are continually aware and onboarded on brand-related updates, news and best practice examples.
- Oversee the awards calendar.
- Spot and maximise brand building opportunities across the organisation and lead on bringing these to life.
Skills, Knowledge And Expertise:
- Experience leading brand marketing campaigns and activity.
- Experience managing a brand.
- Experience implementing and rolling out a refreshed brand internally and externally.
- Ability to develop strategic brand marketing and campaign plans based on audience research and insight.
- Experience developing brand tracking, brand measurement and data analysis to create actionable brand insights.
- Ability to provide strategic marketing integration advice for fundraising campaigns.
- Ability to juggle multiple workstreams at once.
- Experience managing agency relationships.
- Excellent project management skills.
- Exceptional relationship builder.
- Line management experience.
Benefits:
- 30 days annual leave (plus bank holidays).
- A flexible approach to working arrangements.
- Access to our enhanced pension scheme.
- Life assurance.
- Access to various health and wellbeing schemes, including the employee assistance programme.
Brand Marketing Manager in London employer: Great Ormond Street Hospital Charity
Contact Detail:
Great Ormond Street Hospital Charity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in charity sectors. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio that highlights your best brand marketing campaigns. When you get the chance to chat with potential employers, share specific examples of how you've driven brand success.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Research charities you admire and reach out directly. Express your passion for their mission and how your skills can help them grow their brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace Brand Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Marketing Manager role. Highlight your relevant experience and skills that match the job description. We want to see how you can bring your unique flair to our brand!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand marketing and how your experience aligns with our mission at GOSH Charity. Keep it engaging and personal!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully led brand campaigns or projects in the past. We love seeing results!
Apply Through Our Website: We encourage you to apply through our website for a smooth application process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you!
How to prepare for a job interview at Great Ormond Street Hospital Charity
✨Know the Brand Inside Out
Before your interview, dive deep into Great Ormond Street Hospital Charity's brand. Understand their mission, values, and recent campaigns. This will not only show your genuine interest but also help you articulate how your experience aligns with their brand refresh journey.
✨Showcase Your Campaign Successes
Prepare specific examples of brand marketing campaigns you've led or contributed to. Highlight the strategies you used, the challenges you faced, and the measurable outcomes. This will demonstrate your ability to manage projects effectively and deliver results.
✨Emphasise Data-Driven Insights
Since the role involves evaluating brand performance, be ready to discuss how you've used data to inform your marketing decisions. Share examples of how you've tracked KPIs and adjusted strategies based on insights, showcasing your analytical skills.
✨Build Rapport with Stakeholders
The role requires excellent relationship-building skills. During the interview, demonstrate your ability to engage with various stakeholders. Share experiences where you successfully collaborated with teams or managed agency relationships, highlighting your interpersonal skills.