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- Tasks: Lead and support brand marketing activities to amplify our charity's impact.
- Company: Join Great Ormond Street Hospital Charity, a beloved organisation making a difference.
- Benefits: Enjoy 30 days annual leave, flexible working, and enhanced pension schemes.
- Other info: Be part of a dynamic team with opportunities for personal growth.
- Why this job: Make a real impact in a role that challenges and inspires you.
- Qualifications: Experience in brand marketing and project management is essential.
The predicted salary is between 43994 - 43994 £ per year.
Application Deadline: 22 March 2026
Department: Marketing & Communications
Location: Great Ormond Street Hospital Children’s Charity
Compensation: £43,994 / year
Description: Are you an experienced brand marketing manager looking for your next career move? Great Ormond Street Hospital Charity (GOSH Charity) is actively hiring for a Brand Marketing Manager for a 12-month maternity cover contract. The salary for this position is £43,994.00 per annum and this position is a 12-month fixed term maternity cover contract. In line with our hybrid working policy, there is a requirement to be in the office 2 days per week.
Brand Refresh Journey: Since launching our brand refresh, we’re on a journey to amplify and grow brand marketing to help supercharge our growth ambitions. We need a passionate brand marketer to lead and/or support the planning and delivery of brand marketing activity, from briefing through to evaluation. Manage the brand and embed it across teams, channels and partner touchpoints to build a consistent audience experience. Champion the brand and build organisational understanding of how the brand is applied, communicated and measured. Support fundraising teams to shape and deliver campaigns and activities.
If you’re a brand marketing professional looking for a role that will challenge you and allow you to work for a well-known and much-loved charity brand – then we want to hear from you.
Key Responsibilities:
- Play a leading role in developing and delivering the charity’s integrated brand marketing activity, working closely with the wider Brand Marketing and Brand teams, other internal and external stakeholders, the hospital and agencies as appropriate.
- Lead and/or support with the project management of this activity to ensure delivery is on time and budget.
- Ensure any brand activity is an effective representation of our brand strategy and identity to the external world and has audience insight at its heart.
- Evaluate and share actionable learnings to optimise future campaigns.
- Champion the brand within the charity and hospital.
- Work with charity fundraising teams to ensure campaigns, activity and communications that are developed are ‘on-brand’ and rooted in the brand strategy and narrative.
- Demonstrate the value of the brand to the organisation by helping to create tracking methods and measurement of our brand.
- Use data from various research sources and analyse it to elicit useful and actionable brand insight for the whole organisation.
- Monitor key performance indicators (KPIs) and help to adjust strategies accordingly.
- Lead and project manage business-critical projects and manage complex stakeholders, ensuring maximum engagement on projects, facilitating collaborative and efficient decision making.
- Lead and plan the brand internal communications calendar.
- Oversee the awards calendar.
- Spot and maximise brand building opportunities across the organisation and lead on bringing these to life.
Skills, Knowledge And Expertise:
- Experience leading brand marketing campaigns and activity.
- Experience managing a brand.
- Experience implementing and rolling out a refreshed brand internally and externally.
- Ability to develop strategic brand marketing and campaign plans based on audience research and insight.
- Experience developing brand tracking, brand measurement and data analysis to create actionable brand insights.
- Ability to provide strategic marketing integration advice for fundraising campaigns.
- Ability to juggle multiple workstreams at once.
- Experience managing agency relationships.
- Excellent project management skills.
- Exceptional relationship builder.
- Line management experience.
Benefits:
- 30 days annual leave (plus bank holidays).
- A flexible approach to working arrangements.
- Access to our enhanced pension scheme.
- Life assurance.
- Access to various health and wellbeing schemes, including the employee assistance programme.
Brand Marketing Manager employer: Great Ormond Street Hospital Charity
Contact Detail:
Great Ormond Street Hospital Charity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in charity sectors. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your brand savvy! When you get an interview, be ready to discuss how you've successfully managed brand campaigns in the past. Bring examples that highlight your strategic thinking and creativity.
✨Tip Number 3
Research the charity's brand! Familiarise yourself with Great Ormond Street Hospital Charity’s mission and recent campaigns. This will help you tailor your conversation and show that you're genuinely interested in their work.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and are keen on being part of their brand journey.
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Marketing Manager role. Highlight your experience in leading brand campaigns and managing brand strategies, as this will show us you’re the right fit for our team.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re passionate about brand marketing and how your skills align with our mission at GOSH Charity. Share specific examples of your past successes to make it stand out!
Showcase Your Project Management Skills: Since project management is key for this role, be sure to include examples of how you've successfully managed multiple workstreams and complex stakeholders in your application. We love seeing how you’ve led projects to success!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Great Ormond Street Hospital Charity
✨Know the Brand Inside Out
Before your interview, dive deep into Great Ormond Street Hospital Charity's brand. Understand their mission, values, and recent campaigns. This will not only show your genuine interest but also help you articulate how your experience aligns with their brand refresh journey.
✨Prepare Your Success Stories
Think of specific examples from your past roles where you've successfully led brand marketing campaigns or managed a brand. Be ready to discuss the strategies you used, the challenges you faced, and the results you achieved. This will demonstrate your hands-on experience and problem-solving skills.
✨Showcase Your Project Management Skills
Since the role involves managing multiple projects, be prepared to discuss your project management approach. Share how you prioritise tasks, manage timelines, and ensure stakeholder engagement. Highlight any tools or methodologies you use to keep everything on track.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the current brand initiatives, how success is measured, or what challenges the team is currently facing. This shows your enthusiasm for the role and helps you gauge if it's the right fit for you.