At a Glance
- Tasks: Lead creative B2B marketing campaigns and drive business growth in the hospitality sector.
- Company: Join the largest Group Purchasing Organisation in the UK with a diverse and friendly team.
- Benefits: 26 days holiday, laptop, iPhone, training, and career progression opportunities.
- Other info: Enjoy a collaborative culture with regular team socials and personal development plans.
- Why this job: Make a real impact while working in a supportive and fast-paced environment.
- Qualifications: Proven B2B marketing experience, ideally in hospitality or related sectors.
The predicted salary is between 33750 - 41250 £ per year.
One of our clients are looking for a Marketing Executive/Manager to join their team. Be part of the largest Group Purchasing Organisation in the UK, with over 30,000 members and an extensive network of suppliers. We’re a B2B business helping organisations save time and money by leveraging our collective purchasing power to secure the very best pricing for our members. The group’s specialist purchasing division focused on the leisure and hospitality sector. We work with a wide range of hospitality businesses, helping them operate more efficiently and profitably. We’re an ambitious, diverse and friendly team who are passionate about delivering exceptional service and commercial value to our members and suppliers.
The Role
We’re looking for a commercially-driven, highly-creative Marketing Manager to lead and deliver integrated B2B marketing activity that supports business growth, strengthens brand awareness and generates high-quality new business opportunities. This is a hands-on role suited to someone with strong all-round marketing experience who enjoys balancing strategic planning with execution. You’ll work closely with their leadership and field sales team, as well as being part of the wider group marketing function, to deliver data-led campaigns, targeted account-based marketing initiatives, engaging content and measurable commercial outcomes. Due to our sector specialism, previous experience within hospitality, leisure or foodservice would be advantageous.
Key Responsibilities
- Campaign Management
- Design and execute integrated multi-channel marketing campaigns across digital, email, social media, events and content marketing
- Develop lead generation strategies that drive pipeline growth and support commercial targets
- Manage campaign planning, delivery, optimisation and reporting
- Account-Based Marketing
- Develop targeted ABM strategies for key sectors, prospects and high-value accounts
- Internal
- Create personalised buyer journeys and tailored marketing approaches for high-priority opportunities
- Partner closely with leadership, business development and field sales teams to support pipeline development and lead conversion
- Produce compelling pitch decks and presentations, marketing collateral and campaigns, facilitate case studies and manage all customer communications
- Ensure marketing activity aligns with commercial priorities and sales cycles
- Brand & Content Strategy
- Help define and strengthen the companies brand positioning as industry leaders in supporting the hospitality and leisure market
- Lead the creation of engaging B2B content across multiple channels
- Ensure consistency in messaging, tone of voice and visual identity
- Digital Marketing & Analytics
- Manage digital marketing activity including email campaigns, website content, SEO, GEO, social media and paid advertising
- Use CRM systems, marketing automation tools and analytics platforms to track performance and optimise ROI
- Deliver regular reporting and insights on campaign effectiveness and commercial impact.
About You
We’re looking for someone who is motivated, ambitious and genuinely excited to help continue to grow our business and brand. You’ll be someone who enjoys taking ownership, bringing ideas to life and working collaboratively within a supportive and fast-paced environment.
Skills & Experience
- Proven experience in a B2B marketing role, ideally with experience in hospitality, leisure, foodservice or a related sector
- Strong understanding of lead generation, digital marketing and campaign management
- Experience delivering account-based marketing (ABM) strategies
- Ability to create engaging B2B content and compelling brand messaging
- Strong analytical skills with the ability to use data to drive decisions and optimise performance
- Experience using CRM and marketing automation platforms
- Excellent communication and stakeholder management skills
- Comfortable managing multiple projects and priorities simultaneously
- Hospitality industry knowledge or understanding would be highly advantageous
What We Offer
You’ll receive ongoing guidance and support, while also having the freedom to manage your own workload, bring forward new ideas and make a real commercial impact. Benefits include:
- 26 days holiday plus bank and public holidays
- Option to buy additional holiday
- Laptop and iPhone
- Full training and personal development plan
- Collaborative, fun and friendly working environment
- Regular team socials
- Career progression opportunities within a growing business and wider
Marketing Executive in Weston-super-Mare employer: Great Jobs UK
As a leading player in the Fish & Seafood procurement sector, our company offers a dynamic work-from-home environment that fosters collaboration and innovation. We prioritise employee growth through continuous training and development opportunities, while our commitment to CSR ensures that you will be part of a team dedicated to sustainable practices. Join us to make a meaningful impact in the industry, all from the comfort of your own home.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Weston-super-Mare
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Great Jobs UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Great Jobs UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Great Jobs UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Great Jobs UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Weston-super-Mare
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Great Jobs UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Great Jobs UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Great Jobs UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Great Jobs UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Great Jobs UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Great Jobs UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
