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- Tasks: Lead marketing strategy and initiatives for an innovative start-up in the healthcare sector.
- Company: Join a dynamic start-up focused on AI-powered platforms in the clinical trial space.
- Benefits: Enjoy remote work, competitive salary, 28 days leave, and performance bonuses.
- Why this job: Be part of a creative team driving impactful marketing in a fast-paced environment.
- Qualifications: 3+ years in senior marketing roles, with expertise in digital marketing and data analysis.
- Other info: Opportunity for bespoke training and growth within a fun, experienced team.
The predicted salary is between 36000 - 60000 £ per year.
One of our exciting start-up clients are looking for a Marketing Lead to join their expanding team.
About the role
The Marketing Lead will play a critical role in driving brand awareness, customer acquisition, and overall growth for their industry-leading platforms. Reporting to the executive team, you will spearhead their marketing strategy, working closely with product, sales, and data teams to ensure that their innovative solutions resonate with their target audience. As the Marketing Lead, you will be responsible for leading marketing initiatives with creativity and data-driven decision-making. Your strategic vision will drive the expansion of our products, amplify their brand presence globally, and accelerate our business growth in a highly competitive industry.
Responsibilities
- Develop and execute the overall marketing strategy to drive brand recognition and customer acquisition for their AI-powered platforms
- Lead integrated marketing campaigns across multiple channels (digital, content, social media, PR, events) to engage target audiences, including CROs, sponsors, and other stakeholders in the clinical trial space
- Optimize website and digital content for SEO to improve search rankings and organic traffic
- Understand and interpret market trends, competitive analysis, and customer needs
- Work closely with cross-functional teams, including product and sales, to align marketing initiatives with business goals and product launches
- Monitor and optimize marketing performance using key metrics such as ROI, CAC, and LTV to ensure campaigns deliver measurable results
- Build a high-performing marketing team that is innovative, results-driven, and motivated
Requirements
Essential
- 3+ years of experience in a senior marketing role, ideally within the SaaS, healthcare, or life science sectors
- 2+ years of experience leading marketing initiatives and executing go-to-market strategies for technology-driven products
- Proven expertise in content marketing, SEO, and data-driven campaign optimization
- Strong understanding of digital marketing, including social media and content strategy
- An analytical mindset with the ability to translate data into actionable insights
- Proficiency in tools like Google Analytics, Google Ads, and social media platforms (e.g., LinkedIn, Meta)
- Ability to collaborate cross-functionally with product, engineering, and sales teams
- Passion for healthcare innovation and working in a dynamic start-up environment
Desirable
- Experience managing paid digital advertising (SEM, social media ads)
- Knowledge of email marketing, PR, and event marketing
- Familiarity with marketing automation tools and CRM systems
- Experience building relationships with industry influencers and organizations
We offer
- Competitive salary (based on experience)
- 28 days of annual leave (including statutory)
- Remote work available
- An excellent opportunity to contribute to and be a part of building and delivering a scaling business strategy in a unique space
- Performance-based bonus scheme
- Growth opportunities within the role
- Experienced team, fun working environment
- Bespoke training based on personal goals and ambitions
For more information contact Nick at nick@greatjobsuk.com
Contact Detail:
Great Jobs UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead (England)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the SaaS and healthcare sectors. This knowledge will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our marketing strategy.
✨Tip Number 2
Network with professionals in the clinical trial space and related industries. Engaging with potential stakeholders and influencers can provide valuable insights and may even lead to referrals that could strengthen your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Being able to demonstrate your ability to translate data into actionable insights will set you apart from other candidates.
✨Tip Number 4
Research our company and its products thoroughly. Understanding our brand's mission and how we position ourselves in the market will enable you to tailor your discussions during interviews and show your genuine interest in joining our team.
We think you need these skills to ace Marketing Lead (England)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in SaaS, healthcare, or life sciences. Emphasise your leadership roles and any successful campaigns you've executed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for healthcare innovation and your strategic vision for marketing. Mention specific achievements and how they align with the company's goals.
Showcase Data-Driven Success: In your application, include examples of how you've used data to drive marketing decisions. Highlight metrics like ROI, CAC, and LTV from previous campaigns to demonstrate your analytical mindset.
Research the Company: Familiarise yourself with the company's products and their market position. Understanding their brand and target audience will help you tailor your application and show genuine interest.
How to prepare for a job interview at Great Jobs UK
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing roles in detail, especially those related to SaaS or healthcare. Highlight specific campaigns you've led, the strategies you employed, and the measurable results achieved.
✨Demonstrate Data-Driven Decision Making
Since the role requires an analytical mindset, come equipped with examples of how you've used data to inform your marketing strategies. Discuss tools like Google Analytics and how you've optimised campaigns based on performance metrics.
✨Understand the Company and Its Market
Research the company’s products and their position in the market. Be ready to discuss current trends in the clinical trial space and how you can leverage them to enhance brand awareness and customer acquisition.
✨Prepare for Cross-Functional Collaboration
The role involves working closely with product and sales teams. Think of examples where you've successfully collaborated across departments to achieve marketing goals, and be ready to share how you can foster teamwork in this new role.
