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For Companies At a Glance
- Tasks: Drive brand partnerships and revenue growth through strategic relationship management.
- Company: Dynamic marketing agency focused on influencer partnerships.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Be a key player in shaping the future of brand partnerships and influencer marketing.
- Qualifications: 3-6 years in partnerships or growth roles, with a knack for building from scratch.
- Other info: Join a fast-paced environment where your impact is visible and valued.
The predicted salary is between 36000 - 60000 £ per year.
One of our Marketing Agency clients are looking for a Brand Partnerships & Growth Manager to join their expanding team.
The Role
This role exists to grow revenue from brands already in our ecosystem and convert qualified interest into long-term partnerships. You will own brand relationships commercially — from discovering brands they can sell high value deals to serious conversation through renewal, upsell, expansion, and ongoing growth. This is not a coordination role. This is not account babysitting.
You are accountable for:
- Revenue growth
- Retention
- Expansion
- Commercial clarity between brand agency creator
If a brand stalls, underperforms, churns, or doesn't expand — you take responsibility and fix it.
Why This Role Exists Now
Our client is an influencer marketing agency that has proven demand — but not yet built a mature commercial system. Right now:
- Most brand deals are one-off influencer partnerships
- Founder involvement is high
- Pipeline, nurturing, and offer structure are inconsistent
- Retention and expansion exist — but are not predictable
This role exists to change that.
Brand Partnerships & Growth Manager will own the entire commercial lifecycle:
- Defining who we sell to
- Building a pipeline from scratch
- Structuring influencer marketing offers
- Turning one-off deals into durable revenue
This is not a role for someone joining a finished system. This is for someone who can build one.
Responsibilities / Ownership
- Define and continuously refine the companies Ideal Customer Profiles across:
- Brand size
- Category
- Geography
- Influencer maturity
You are responsible for ensuring we pursue quality, not noise.
Pipeline Creation From Scratch
- Build and own a brand pipeline from the ground up
- Design outbound strategies tailored to each ICP:
- Cold outreach
- Partner-led introductions
Offer Design & Deal Structuring
- Translate brand needs into clear, compelling offers
- Decide when to sell:
- One-off activations
- Retainers
- End-to-end managed services
- Brand outcomes
- Creator economics
- Agency margins
Own brand relationships from first touch to closed deal
- Design and execute nurture paths:
- Education
- Timing-based follow-ups
Growth, Retention & Expansion
- Own commercial performance across your book of business
- Identify and execute upsell and expansion opportunities
- Drive renewals and long-term partnerships
- Reduce churn through clarity, expectation-setting, and ownership
- Growth is not a separate phase — it's part of the role.
Forecasting, Reporting & Commercial Clarity
- Maintain a clean view of:
- Expansion opportunities
- Surface risks early and act on them
Cross-Functional Execution
- Work closely with:
- Campaign Managers (delivery & performance)
- Influencer Partnerships team (creator supply, upsell opportunities & rates)
- Ops (process, reporting, scale)
Success in This Role Looks Like
Within 30 days
- A strategy and funnel for lead gen is developed.
- Active conversations for upsells with current clients begin.
- Improvements in the current sales pipeline and how every client / lead is approached.
- Syncing with the sales and campaigns team along with Ops to set a standard for delivery and quality.
Within 90 days
- You fully own a book of brand accounts
- You are confidently leading commercial
- You’ve successfully signed recurring retainers / high value deals to the agency - the revenue difference should be clearly visible.
Within 6–12 months
- Accounts you manage grow in value
- Retention is high
- Brands proactively involve you in planning
- Revenue feels stable, expandable, and predictable
- You’ve successfully added multi 5 figures of MRR to the agency.
You’ll Thrive in This Role If...
- Have experience selling influencer marketing or agency services
- Have 3–6+ years in partnerships, growth, or commercial roles
- Have worked in an early or messy agency environment
- Are comfortable building structure from nothing
- Think commercially, not just transactionally
- Can hold difficult conversations with brands
You’ll Struggle in This Role If...
- You only want to close deals inside an existing pipeline
- You rely on heavy founder guidance
- You don’t want responsibility for outcomes
- You aren’t numbers or commercially focussed.
For more information contact Nick on nick@greatjobsuk.com
Brand Partnerships & Growth Manager in London employer: Great Jobs UK
Contact Detail:
Great Jobs UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Partnerships & Growth Manager in London
✨Tip Number 1
Get to know the brands you want to work with inside out. Research their values, current partnerships, and pain points. This way, when you reach out, you can tailor your pitch to show exactly how you can help them grow.
✨Tip Number 2
Networking is key! Attend industry events, webinars, or even local meetups. The more people you connect with, the better your chances of landing those high-value deals. Plus, it’s a great way to learn what’s working for others in the field.
✨Tip Number 3
Don’t be afraid to follow up! If you’ve had a conversation with a brand but haven’t heard back, drop them a friendly message. It shows you’re proactive and genuinely interested in building that partnership.
✨Tip Number 4
Use our website to apply for roles like this one! We’ve got loads of resources to help you prepare for interviews and ace those tough questions. Let’s get you on the path to success together!
We think you need these skills to ace Brand Partnerships & Growth Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about building brand partnerships and driving growth. Share why this position speaks to you and how your experience aligns with our goals.
Be Specific About Your Experience: Don’t just list your previous roles; tell us about specific achievements that relate to the responsibilities of the Brand Partnerships & Growth Manager. We love numbers, so if you’ve driven revenue growth or improved retention rates, make sure to highlight those successes!
Tailor Your Application: Make sure your application is tailored to the job description. Use the same language and keywords we’ve used to describe the role. This shows us that you understand what we’re looking for and that you’re a great fit for our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss any important updates. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Great Jobs UK
✨Know Your Brands
Before the interview, research the brands that the agency currently works with. Understand their market position, challenges, and how influencer marketing can benefit them. This will help you demonstrate your knowledge and show that you're ready to take ownership of brand relationships.
✨Showcase Your Pipeline Strategy
Be prepared to discuss how you would build a brand pipeline from scratch. Think about specific outbound strategies tailored to different Ideal Customer Profiles (ICPs). Share examples from your past experiences where you've successfully created or improved a sales pipeline.
✨Demonstrate Commercial Acumen
This role is all about revenue growth and retention, so be ready to talk numbers. Discuss how you've driven upsells or managed churn in previous roles. Highlight your ability to balance brand outcomes with agency margins and how you ensure commercial clarity.
✨Prepare for Tough Conversations
Since this role involves holding difficult conversations with brands, think of examples where you've navigated challenging discussions. Show that you can manage expectations and drive momentum, ensuring no warm lead goes stale due to inaction.
