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- Tasks: Lead marketing strategy and campaigns for innovative AI platforms.
- Company: Join a dynamic start-up focused on transforming the clinical trial space.
- Benefits: Enjoy remote work, competitive salary, and 28 days of annual leave.
- Why this job: Be part of a growing team making a real impact in healthcare.
- Qualifications: 3+ years in senior marketing roles, preferably in SaaS or healthcare.
- Other info: Opportunities for personal growth and bespoke training available.
The predicted salary is between 36000 - 60000 £ per year.
One of our exciting start-up clients are looking for a Marketing Lead to join their expanding team. The Marketing Lead will play a critical role in driving brand awareness, customer acquisition, and overall growth for their industry-leading platforms. Reporting to the executive team, you will spearhead their marketing strategy, working closely with product, sales, and data teams to ensure that their innovative solutions resonate with their target audience.
As the Marketing Lead, you will be responsible for leading marketing initiatives with creativity and data-driven decision-making. Your strategic vision will drive the expansion of our products, amplify their brand presence globally, and accelerate our business growth in a highly competitive industry.
- Develop and execute the overall marketing strategy to drive brand recognition and customer acquisition for their AI-powered platforms
- Lead integrated marketing campaigns across multiple channels (digital, content, social media, PR, events) to engage target audiences, including CROs, sponsors, and other stakeholders in the clinical trial space
- Optimize website and digital content for SEO to improve search rankings and organic traffic
- Understand and interpret market trends, competitive analysis, and customer needs
- Work closely with cross-functional teams, including product and sales, to align marketing initiatives with business goals and product launches
- Monitor and optimize marketing performance using key metrics such as ROI, CAC, and LTV to ensure campaigns deliver measurable results
- Build a high-performing marketing team that is innovative, results-driven, and motivated
3+ years of experience in a senior marketing role, ideally within the SaaS, healthcare, or life science sectors.
- 2+ years of experience leading marketing initiatives and executing go-to-market strategies for technology-driven products
- Proven expertise in content marketing, SEO, and data-driven campaign optimization
- Strong understanding of digital marketing, including social media and content strategy
- An analytical mindset with the ability to translate data into actionable insights
- Experience managing paid digital advertising (SEM, social media ads)
- Knowledge of email marketing, PR, and event marketing
- Familiarity with marketing automation tools and CRM systems
- Experience building relationships with industry influencers and organizations
Competitive salary (based on experience), 28 days of annual leave (including statutory), remote work available, an excellent opportunity to contribute to and be a part of building and delivering a scaling business strategy in a unique space, performance-based bonus scheme, growth opportunities within the role, bespoke training based on personal goals and ambitions.
Content Marketing Team Lead employer: Great Jobs UK
Contact Detail:
Great Jobs UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Team Lead
✨Tip Number 1
Network with professionals in the SaaS, healthcare, and life sciences sectors. Attend industry events or webinars to connect with potential colleagues and influencers who can provide insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in content marketing and SEO. Being able to discuss recent developments or successful campaigns during your conversations will demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare to showcase your analytical skills by gathering examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact on past campaigns.
✨Tip Number 4
Research the company's current marketing strategies and identify areas for improvement. Presenting your ideas on how to enhance their brand presence or customer acquisition efforts can set you apart as a proactive candidate.
We think you need these skills to ace Content Marketing Team Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing, SEO, and leading marketing initiatives. Use specific examples that demonstrate your success in driving brand awareness and customer acquisition.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision for marketing. Discuss how your analytical mindset and experience with data-driven campaigns can contribute to the company's growth and align with their goals.
Showcase Your Achievements: In your application, include quantifiable achievements from your previous roles, such as improved ROI or increased organic traffic. This will help illustrate your capability to deliver measurable results.
Research the Company: Familiarise yourself with the start-up's products and market position. Understanding their unique selling points and target audience will allow you to tailor your application and demonstrate your genuine interest in the role.
How to prepare for a job interview at Great Jobs UK
✨Showcase Your Strategic Vision
As a Marketing Lead, you'll need to demonstrate your ability to develop and execute marketing strategies. Prepare examples of past campaigns you've led, focusing on how your strategic vision contributed to brand awareness and customer acquisition.
✨Highlight Data-Driven Decision Making
This role requires an analytical mindset. Be ready to discuss how you've used data to optimise marketing performance in previous roles. Bring specific metrics or case studies that illustrate your success in improving ROI, CAC, and LTV.
✨Demonstrate Cross-Functional Collaboration
You'll be working closely with product, sales, and data teams. Prepare to share experiences where you successfully collaborated across departments to align marketing initiatives with business goals. This will show your ability to work in a team-oriented environment.
✨Familiarise Yourself with Industry Trends
Understanding market trends and competitive analysis is crucial for this position. Research the latest developments in the SaaS, healthcare, and life sciences sectors. Being able to discuss these trends during your interview will demonstrate your commitment and knowledge of the industry.
