Rebrand Strategist in England

On behalf of HSE, we are looking for a Rebrand Strategist (Inside IR35) for a 3 month contract based hybrid in Bootle, Merseyside. At the Health and Safety Executive, we believe everyone has the right to come home safe and well from their job. Our mission is to prevent work-related death, injury, and ill health. Our roots stretch back to 1833. The modern HSE is an independent regulator with a wide reach across many employment sectors.

Using world leading science, we have helped protect millions of people from devastating injury and suffering through our diverse regulatory activities. We concentrate effort on the most serious risks, targeting industries with the greatest hazards, and sectors with the worst risk management record. We hold people to account where we have to, and we are firm but fair when using our legal powers. We also provide support to businesses through free guidance and advice tailored to business needs. By giving them the confidence to manage risks sensibly, we boost productivity, support the economy, and contribute to a fairer society. We work hard to help maintain an effective regulatory framework, playing our part in providing proportionate and accountable legal requirements.

The world of work is always changing. We use science to understand these changes. And that understanding helps us all prepare for the workplaces of tomorrow so Great Britain continues to be one of the safest and best places to work and do business.

Role Overview

The Building Safety Regulator (BSR) is undergoing a significant transformation following its transition from HSE to an arms-length body under MHCLG. This role will lead the strategic rebrand and positioning of BSR as a standalone organisation, helping to establish a strong identity, rebuild reputation, and align internal and external communications with the organisation’s future vision. This is a fantastic opportunity for an experienced communications and brand professional who can operate with minimal supervision, influence senior stakeholders, and deliver a complex rebrand programme at pace.

Main Responsibilities:

• Leading the development and implementation of a full rebrand strategy for BSR
• Establishing and embedding BSR’s standalone organisational identity across all communications channels
• Ensuring visual identity and brand consistency across internal and external communications
• Embedding organisational mission, vision, and values into communications activity
• Working closely with in-house graphic designers to transition them into brand management roles
• Collaborating across communications functions to align business-as-usual activity with the new brand strategy
• Analysing KPIs, audience insights, user feedback, and market trends to optimise brand performance
• Engaging and influencing stakeholders at all levels across the organisation
• Supporting brand reputation rebuilding and audience engagement strategies
• Interpreting data and translating insights into actionable communication strategies

Requirements:

• Strong experience delivering organisational rebrand strategies and brand management programmes
• Proven strategic communications and marketing background
• Experience using analytics, stakeholder feedback, and user research to improve content and campaigns
• Ability to engage effectively with senior stakeholders and cross-functional teams
• Experience managing brand alignment across multiple communication channels
• Excellent written and verbal communication skills
• Experience supporting organisational transformation or culture change programmes
• Experience rebuilding or repositioning organisational reputation
• Knowledge of communications within complex stakeholder environments

Please be aware that this role can only be worked within the UK and not Overseas.

Disability Confident

As a member of the Disability Confident Scheme, HSE guarantees to interview all candidates who have a disability and who meet all the essential criteria for the vacancy. In cases where we have a high volume of candidates who have a disability who meet all the essential criteria, we will interview the best candidates from within that group. This scheme encourages candidates with a disability and/or neurodivergence to apply.

In exceptional circumstances, we may also need to apply the desirable criteria in our shortlisting process which may include holding active security clearance.

In applying for this role, you acknowledge the following: this role falls in scope of the Off Payroll Working in the Public Sector legislation. Any rates of payment quoted will reflect the gross rate per day for the assignment and will be subject to appropriate taxes and statutory costs. As such the payment to the intermediary and your income resulting from this contract will be different.