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- Tasks: Drive brand reach and profit across various on-trade accounts.
- Company: Join a powerhouse of British brands with a focus on growth.
- Benefits: Competitive salary, bonus scheme, car allowance, and 25 days holiday.
- Why this job: Be the heartbeat of your region and make a real impact.
- Qualifications: Experience in customer management, selling, and negotiation required.
- Other info: Dynamic role with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
LOCATION: NORTH, MIDLANDS AND SOUTH.
This role is all about driving greater brand reach, volume, and profit across the On‑Trade, from independent pubs to flagship accounts with serious visibility. You’ll be the heartbeat of your region: selling with a brands‑first mindset, working closely with partner wholesalers, and making sure our products show up exactly where they should.
You’ll lead on:
- Building and managing robust customer business plans
- Identifying and winning high‑volume, high‑margin new business
- Motivating route‑to‑market partners to drive growth
- Negotiating commercially strong, profitable deals
- Sharing market intel to unlock every opportunity
- Using smart CRM‑driven planning to maximise your time and territory
This is a role for someone with hustle, commercial instinct, and the drive to make things happen, every single day.
What you bring:
- Strong understanding of on‑trade customers
- Proven success in customer management, selling & negotiation
- Sharp commercial acumen (including P&L & GP knowledge)
- Tenacity, determination & a passion for results
- FMCG or challenger‑brand experience
- Confidence in building plans, evaluating success, and pushing for growth
What you’ll get: alongside becoming part of a powerhouse of British brands, you’ll enjoy:
- Competitive basic salary
- Enhanced OTE bonus scheme
- Car allowance
- Pension
- 25 days’ holiday
- Staff discount scheme
Ready to make your mark? If you want to join a business that champions heritage, thinks long‑term, and moves at pace, we want to meet you!
Regional Sales Manager - Multiple Roles Available in Luton employer: Great British Drinks Company
Contact Detail:
Great British Drinks Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager - Multiple Roles Available in Luton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. The more connections you make, the better your chances of landing that Regional Sales Manager role.
✨Tip Number 2
Show off your hustle! When you get the chance to chat with hiring managers or recruiters, share specific examples of how you've driven growth in previous roles. Use numbers and results to back up your claims – it’s all about demonstrating that commercial acumen they’re looking for.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in potential opportunities. Sometimes, the best roles aren’t even advertised!
✨Tip Number 4
Prepare for those interviews! Research the company, understand their products, and think about how you can contribute to their goals. Practice your pitch and be ready to discuss how you can help drive brand reach and profit in the on-trade sector.
We think you need these skills to ace Regional Sales Manager - Multiple Roles Available in Luton
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about driving brand reach and making an impact in the on-trade sector.
Tailor Your Experience: Make sure to highlight your relevant experience in customer management and negotiation. We’re looking for someone with a strong understanding of on-trade customers, so connect your past roles to what we’re doing at StudySmarter.
Be Results-Driven: We love candidates who can demonstrate their success in previous roles. Use specific examples to showcase your commercial acumen and how you’ve driven growth in the past. Numbers speak volumes, so don’t shy away from sharing them!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you one step closer to joining our powerhouse of British brands!
How to prepare for a job interview at Great British Drinks Company
✨Know Your Numbers
Make sure you brush up on your P&L and GP knowledge before the interview. Being able to discuss how you've managed budgets or driven profitability in previous roles will show that you have the sharp commercial acumen they’re looking for.
✨Showcase Your Hustle
Prepare examples that highlight your tenacity and determination. Think of specific instances where you’ve gone above and beyond to close a deal or drive growth. This will demonstrate your passion for results and your ability to make things happen.
✨Understand the On-Trade Landscape
Familiarise yourself with the on-trade market, especially in the regions they’re hiring for. Be ready to discuss trends, challenges, and opportunities you see in the industry. This shows you’re not just interested in the role but also invested in the sector.
✨Plan Your Questions
Have insightful questions prepared about their brand strategy and how they measure success in the role. This not only shows your interest but also gives you a chance to assess if the company aligns with your career goals.