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- Tasks: Drive brand growth and profit across pubs and wholesalers in your region.
- Company: Join a powerhouse of British brands with a focus on heritage and innovation.
- Benefits: Competitive salary, pension, and the chance to make a real impact.
- Why this job: Be the heartbeat of your region and lead exciting growth initiatives.
- Qualifications: Experience in customer management, sales, and strong commercial acumen required.
- Other info: Dynamic role for those with hustle and a passion for results.
The predicted salary is between 40000 - 50000 £ per year.
This role is all about driving greater brand reach, volume, and profit across the On‑Trade, from independent pubs to regional wholesalers. You’ll be the heartbeat of your region: selling with a brands‑first mindset, working closely with partner wholesalers, and making sure our products show up exactly where they should.
You’ll lead on:
- Building and managing robust customer business plans
- Identifying and winning high‑volume, high‑margin new business
- Motivating route‑to‑market partners to drive growth
- Negotiating commercially strong, profitable deals
- Sharing market intel to unlock every opportunity
- Using smart CRM‑driven planning to maximise your time and territory
This is a role for someone with hustle, commercial instinct, and the drive to make things happen, every single day.
What you bring:
- Strong understanding of on‑trade customers
- Proven success in customer management, selling & negotiation
- Sharp commercial acumen (including P&L & GP knowledge)
- Tenacity, determination & a passion for results
- FMCG or challenger‑brand experience
- Confidence in building plans, evaluating success, and pushing for growth
What you’ll get:
- Competitive basic salary
- Pension
Ready to make your mark? If you want to join a business that champions heritage, thinks long‑term, and moves at pace, we want to meet you!
Regional Sales Manager - Purity / Midlands in London employer: Great British Drinks Company
Contact Detail:
Great British Drinks Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager - Purity / Midlands in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that dream role!
✨Tip Number 2
Show off your hustle! When you get the chance to meet potential employers or partners, make sure to highlight your achievements and how you've driven growth in previous roles. Use specific examples to demonstrate your commercial acumen and results-driven mindset.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, even if they’re not advertising positions. Express your interest and share how you can add value to their team. It shows initiative and could lead to unexpected opportunities.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our platform gives you a better chance of standing out. So, take advantage of it and let’s get you that Regional Sales Manager role!
We think you need these skills to ace Regional Sales Manager - Purity / Midlands in London
Some tips for your application 🫡
Show Your Hustle: In your application, let us see that drive and determination you bring to the table. Share specific examples of how you've gone above and beyond in previous roles, especially in sales or customer management.
Be Commercially Savvy: Make sure to highlight your sharp commercial acumen. Talk about your experience with P&L and GP knowledge, and how you've used this to negotiate strong deals in the past. We love a candidate who knows their numbers!
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the skills and experiences that align with our job description. Show us how your background fits perfectly with the role of Regional Sales Manager.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Great British Drinks Company
✨Know Your Market
Before the interview, dive deep into the on-trade market in the Midlands. Understand the key players, trends, and challenges. This will not only show your enthusiasm but also help you discuss how you can drive brand reach and profit effectively.
✨Showcase Your Negotiation Skills
Prepare specific examples of past negotiations where you secured profitable deals. Highlight your commercial acumen by discussing how you evaluated success and pushed for growth. This will demonstrate your ability to negotiate strong deals in line with the company's goals.
✨Demonstrate Your Customer Management Experience
Be ready to talk about your experience in managing customer relationships. Share stories that illustrate your understanding of on-trade customers and how you've built robust business plans. This will show that you have the hustle and determination needed for the role.
✨Emphasise Your CRM Knowledge
Since smart CRM-driven planning is crucial for maximising time and territory, be prepared to discuss your experience with CRM tools. Explain how you've used data to inform your strategies and drive growth, showcasing your tech-savvy side.