At a Glance
- Tasks: Lead and evolve marketing strategies to enhance brand presence and drive engagement.
- Company: Culina Group, a top UK food and drinks logistics provider with a winning culture.
- Benefits: Competitive salary, bonus scheme, private medical cover, and 25 days annual leave.
- Other info: Join a diverse team committed to employee development and recognition.
- Why this job: Shape the future of marketing in a thriving company and make a real impact.
- Qualifications: Senior marketing experience, ideally in logistics or B2B, with proven strategic execution skills.
The predicted salary is between 75600 - 92400 £ per year.
Culina Group is a leading UK 3rd party food & drinks logistics provider offering dedicated and shared user warehousing and distribution solutions.
At Culina we have a winning culture, we believe that our culture is one of the reasons our company continues to thrive… A place where you're valued, challenged, and inspired!
We have an exciting new role, Group Marketing & Communications Director.
This role will lead and evolve our marketing and external communications function across the group, responsible for the strategic direction and execution of the groups marketing and external communications needs.
This role is pivotal in shaping our brand(s), driving market engagement and demand generation, whilst also enhancing our market presence within the sector.
Whatyou'llbedoing
- Developingandimplementinga Group Marketing&External Communicationsstrategyalignedwithbusinessgrowthobjectives.
- Partneringcloselywith Business Unit CEOsandthe Group Management Teamtoembedmarketingasacorebusinessfunction.
Providingstrategiccounselonmarketpositioning, customerengagement, andbranddevelopment.
- Developinganannualmarketingroadmapthatoutlineskeycampaigns, initiatives, andmilestones. Ensuringtheplansupportsbothcentralandbusinessunit-levelobjectives.
- Settingandmanagingtheannualbudget, ensuringefficientallocationofresourcesacrossdigital, brand, content, andexternalcommunications.
Monitoringspendand ROItosupportcontinuousimprovement.
- Leadingtheevolutionofthecompany’sbrandidentity, ensuringconsistency, relevance, anddifferentiationacrossalltouchpoints.
- Drivingdigitaltransformationacrossmarketingplatformsincludingwebsite, SEO/SEM, socialmedia, andautomationtoolsincreasingvisibilityandengagement.
- Owningthetone, quality, andconsistencyofallexternalcommunications.
Overseeingthecreationofthoughtleadership, casestudies, anddigitalcontentthatreflectsthecompany’sstrategicnarrative.
- Buildingandleadingaleancentralmarketingteamandestablishingamarketing&communicationscommunityacrossbusinessunits.
- Providinghandsonleadershipindevelopinghigh-impactcampaignsandstrategiccontent. Collaboratingwithinternalteamsandexternalpartnerstoensuretimelyandeffectivedelivery.
- Establishingreportingandmeasurementofmarketingperformancetodemonstrateimpactonsales, leadgeneration, andbrandvisibility.
Whatwe'relookingfor
- Senior marketing and communications experience, ideally within logistics, supply chain, FMCG, or B2B service industries.
- Proven track record in developing and executing group-wide marketing strategies that directly support sales and lead generation.
- Experience managing both brand and external communications, including strategy & initiative communication (e. g. sustainability, new products, site launches) to external stakeholders.
- Proven ability to manage brand transformation and deliver consistent, high-quality communication across multiple channels.
- Background in coaching & supporting executives on corporate influencer positioning.
- Budget ownership experience, including planning and managing marketing and communications spend.
- Leadership experience in building and managing lean, high-performing marketing teams.
As part of our drive to make Culina a great place to work.
We are proud to be an inclusive and diverse organisation where we are committed to employee development and recognising success for hard working performers.
Our dedicated learning and development programmes are open to every employee to give you the opportunity to shape your own future within logistics and continue to work in an environment where team culture thrives.
Our People are the driving force behind our success, which is why we offer a wide range of benefits which include:
- Annual Leave - Competitive holiday entitlement of 25 days plus bank holidays
- Company Bonus - We do our best work to succeed together. When we achieve our goals you'll be rewarded through our bonus scheme
- Private Medical Cover - This gives you peace of mind, you have choice, flexibility and speed of access to the most clinically appropriate care via Bupa
- Car Allowance
- Pension scheme - we want colleagues to enjoy a comfortable retirement so we offer a great employer contribution of 8%
- Life Assurance - x4 your annual salary
- Wellness - Via our Employee Assistance Programme we offer immediate access to a confidential telephone counselling and legal information service that operates 24 hours a days, 365 days a year
- Eye Care Vouchers - We can provide you with substantial savings with free eye tests and discounts on prescription glasses
- Reward & Recognition - We recognise that employees have gone the extra mile via Employee of the month and year, special recognition and long service awards.
- Everyday discounts - via our benefit platform you will have access to over 50 retailer discounts for everyday savings!
- #J-18808-Ljbffr
Group Marketing & Communications Director in Lutterworth employer: Great Bear
Great Bear is an excellent employer, offering Class 1 Drivers in Blyth a supportive work culture that prioritises employee well-being and recognition. With competitive pay, generous overtime rates, and comprehensive wellness programs, employees are encouraged to grow and thrive in their roles while enjoying the benefits of a permanent position in a dynamic team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing & Communications Director in Lutterworth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Great Bear and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Great Bear are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Great Bear on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Great Bear. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Marketing & Communications Director in Lutterworth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Great Bear. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Great Bear:Show us that you’ve done your homework! In your application, briefly mention what you admire about Great Bear’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Great Bear
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Great Bear will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Great Bear, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
