At a Glance
- Tasks: Lead marketing and digital fundraising to transform a charity's brand and impact.
- Company: A humanitarian charity dedicated to breaking cycles of poverty globally.
- Benefits: Competitive salary, 28 days leave, pension, and the chance to make a real difference.
- Other info: Work closely with a CEO who values creativity and offers significant autonomy.
- Why this job: Be the driving force behind a charity that aims to be a household name in humanitarian aid.
- Qualifications: 5+ years in marketing or digital fundraising with a strong creative portfolio.
The predicted salary is between 40000 - 45000 £ per year.
Reporting to: General Operations Manager
Salary: £40,000 - £45,000 per annum (dependant on experience)
Position Type: FTC then permanent), Office based + International travel when required
Hours: Full time (40 hours per week)
Location: Stanmore, Northwest London
Start Date: ASAP
Our client is a UK-registered humanitarian charity committed to breaking cycles of poverty through practical, sustainable and dignified support. They deliver aid where it is needed most, responding to urgent crises while building long-term solutions that empower communities to rebuild and thrive. Their programmes operate across Iraq, Pakistan, Yemen, and East Africa, focusing on orphan sponsorship, clean water projects, food security, medical aid, education, housing and sustainable development initiatives.
The Mission of This Role
This is not a "run the marketing function" role. This is a transformation role. The charity is looking for someone who can take the charity and turn it into a charity that sits comfortably in the same conversation as Charity: Water, WaterAid, Save the Children, or UNICEF. A charity with a brand, a visual identity, and a storytelling style that resonates with everyone, regardless of faith or background. You will be the person who owns that change.
What Success Looks Like
- In 12 months, their marketing, website, content and brand presence should look and feel like that of a leading international humanitarian charity. Their digital fundraising income should be growing strongly and their donor base should be visibly diversifying beyond the Muslim community.
- In 36 months, the charity should be a recognised name in UK humanitarian aid, on track to double its annual income and beyond, with corporate partnerships, major donors, and institutional funders engaging with us on equal footing with established charities.
A Word About Our CEO
Their CEO comes from a strong creative background with hands-on expertise in marketing, web design, graphic design, and video editing. Until now, he has personally led much of their marketing output, however, a growing charity cannot have its CEO running marketing day to day. The marketing function has therefore reached the limit of what one part-time creative leader can deliver, and they now need a dedicated specialist to take it much further.
What this means for you:
You will be working with a CEO who genuinely understands and values your craft, who can engage seriously with creative decisions, and who will be a real partner rather than a distant approver. The creative bar is already high, and we want you to raise it further. We are not looking for someone we need to train. We are looking for someone whose taste, technical depth, and portfolio will push us forward. You will have the autonomy to lead, with the support of a CEO who has been in your shoes and respects the work.
What You'll Own
- Brand & creative direction: Owning the visual identity, tone of voice, brand guidelines, and overall creative standard. Making the charity look and feel like a world-class humanitarian charity.
- Strategy & campaigns: Setting the annual marketing and fundraising strategy. Planning and delivering all major campaigns including Ramadan, Qurbani, winter, emergency appeals, and year-round acquisition.
- Paid digital advertising: Running paid campaigns across Meta, Google, Google Ad Grants, TikTok, and YouTube. Owning cost per donor, ROAS, and conversion performance.
- Website & donation funnel: Owning the website, donation pages, landing pages, SEO, and conversion optimisation.
- Email & CRM marketing: Leading the email programme, donor journeys, newsletters, automation, and lapsed donor reactivation.
- Social media strategy: Setting the strategy, content pillars, and creative direction. Briefing and overseeing the freelance Social Media Manager (you will not personally post day to day).
- Content & storytelling: Directing the production of all video, photography, and graphic content. Travelling to field locations to capture authentic stories. Building a content library.
- Freelancer & agency management: Briefing, reviewing, and managing the remote team and any external agencies, holding everyone to a consistently high standard.
- Performance reporting: Monthly reporting to the line-manager on income, cost per acquisition, donor lifetime value, and campaign performance.
The Audience Shift We Need You to Lead
- Currently: Vast majority of donors are currently Muslim. Aim: To have a diverse donor base spanning all communities.
- Currently: Marketing tone leans towards the Muslim audience. Aim: Marketing tone is universally human and humanitarian.
- Currently: Limited corporate partnerships. Aim: Strong corporate sponsorship pipeline.
- Currently: Retail donor income. Aim: Healthy mix of retail, major donor, corporate, and institutional income.
- Currently: Brand recognition limited within one community. Aim: Brand recognised across the UK humanitarian sector.
Important: we are not abandoning our existing donors or our seasonal Islamic appeals. We are expanding outwards, not pivoting away. The Ramadan and Qurbani campaigns remain part of our calendar, and we expect you to deliver them brilliantly, alongside building a much broader year-round brand.
What We Offer
- A genuinely strategic role with significant autonomy and Board-level visibility.
- A CEO who understands and values your craft and will engage with your work seriously.
- A blank canvas to build and shape an entire function.
- 28 days annual leave plus bank holidays, plus additional days for Eid.
- Workplace pension.
- The deep satisfaction of work that directly funds humanitarian programmes that change lives.
Person specification
Essential Experience
- Minimum 5 years in marketing, digital fundraising, brand, or a closely related senior creative role.
- Track record in an organisation with a strong consumer or supporter-facing brand.
- Demonstrable experience leading or significantly contributing to a brand repositioning or brand growth project.
- Proven track record in paid digital campaigns with measurable income growth.
- Hands-on experience with Meta Ads Manager and Google Ads, including campaign setup, audience targeting, and conversion tracking.
- Proven experience managing freelancers, agencies, or small teams remotely.
- Track record of delivering integrated multi-channel campaigns.
- Experience owning a website, donation funnel, and email programme.
Creative & Technical Skills
- Creative judgement.
- Exceptional eye for design, typography, colour, layout, photography, and video. Able to identify quality and inconsistency instantly.
- Award-winning or recognised creative work in your portfolio.
- Visual literacy.
- Strong instinctive understanding of fonts, font pairing, font size, hierarchy, white space, and visual balance.
- Formal training in graphic design or art direction.
- Video & photography: Strong understanding of cinematography, colour grading, editing pace, and storytelling structure. Able to brief and review video work to a high standard. Hands-on ability to edit video and grade footage personally if needed.
- Brand thinking: Deep understanding of how brand identity, tone of voice, and visual consistency build trust and recognition. Experience writing brand guidelines from scratch.
- Copywriting: Strong, clear, emotionally intelligent writing for appeals, emails, web copy, and campaign messaging. Experience writing for both faith-based and secular audiences.
Technical tools
- Confident with Meta Ads Manager, Google Ads, GA4, WordPress, and email platforms (Mailchimp, Dotdigital, or similar).
- Working knowledge of CRM platforms (Salesforce NPSP, Beacon, Donorfy) and basic HTML or landing page builders.
Analytics
- Comfortable with data, dashboards, and KPI reporting (cost per donor, ROAS, conversion rates, donor lifetime value).
- Experience using attribution modelling and advanced analytics.
Compliance
- Solid grasp of GDPR, fundraising regulation, and digital advertising compliance for UK charities.
- Understanding of safeguarding principles in humanitarian content production.
Personal Qualities
- Exceptional taste and creative instinct.
- Strategic and hands-on.
- Confident remote team leader.
- Self-starter, ready from day one.
- Resilient and ambitious.
- Genuinely cross-cultural.
- Commitment to humanitarian values.
Qualifications
A degree in marketing, communications, design, or a related field is desirable but not essential. Portfolio and demonstrated results matter far more than formal qualifications. Relevant professional certifications (Meta Blueprint, Google Ads, CIM, IDM, Chartered Institute of Fundraising) are welcomed.
Head of Marketing and Digital Fundraising in London employer: GRCR - Global Reach Consulting and Recruitment
Join a forward-thinking humanitarian charity in Stanmore, Northwest London, where your expertise in marketing and digital fundraising will directly contribute to breaking cycles of poverty. With a supportive CEO who values creativity and a culture that prioritises strategic autonomy, you'll have the opportunity to shape a world-class brand while enjoying generous benefits like 28 days of annual leave, additional days for Eid, and the satisfaction of making a tangible impact on communities in need.
Contact Details:
GRCR - Global Reach Consulting and Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Digital Fundraising in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the charity sector. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in marketing and digital fundraising. Make it visually appealing and easy to navigate. When you apply through our website, include a link to your portfolio so we can see what you can bring to the table!
✨Tip Number 3
Prepare for interviews by researching our charity’s mission and values. Think about how your experience aligns with our goals of transforming the brand and expanding our donor base. Be ready to share specific examples of how you've driven change in previous roles.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. It’s also a chance to reiterate why you’re the perfect fit for leading our marketing transformation. Don’t miss out on this opportunity to stand out!
We think you need these skills to ace Head of Marketing and Digital Fundraising in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for humanitarian work shine through. We want to see that you genuinely care about making a difference and how your skills can help us transform our charity into a leading name in the sector.
Tailor Your CV:Make sure your CV is tailored to the role of Head of Marketing and Digital Fundraising. Highlight your relevant experience in brand repositioning and digital fundraising, and don’t forget to showcase any successful campaigns you've led. We love seeing concrete examples!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this transformation role. Be specific about how your background aligns with our mission and what unique perspectives you bring to the table. We’re looking for creativity and clarity!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, it shows you’re keen on joining our team and ready to take the next step in your career with us.
How to prepare for a job interview at GRCR - Global Reach Consulting and Recruitment
✨Know the Mission Inside Out
Before your interview, dive deep into the charity's mission and values. Understand their focus on breaking cycles of poverty and how they operate in various countries. This will help you align your answers with their goals and show that you're genuinely passionate about their work.
✨Showcase Your Creative Portfolio
Since this role is all about transformation, bring a strong portfolio that highlights your previous work in brand repositioning and digital fundraising. Be ready to discuss specific campaigns you've led and the measurable impact they had, especially in terms of income growth and audience engagement.
✨Prepare for Strategic Questions
Expect questions about your approach to setting marketing strategies and leading campaigns. Think about how you would diversify their donor base and enhance their brand presence. Have examples ready that demonstrate your strategic thinking and how you've successfully executed similar initiatives in the past.
✨Engage with the CEO's Vision
The CEO has a creative background, so be prepared to discuss your ideas openly. Show that you can engage in creative discussions and provide insights that resonate with their vision. This is your chance to demonstrate how you can elevate their marketing function and contribute to their long-term goals.
