Revenue and Marketing Manager

Graysons Properties is a trusted leader in co‑living and student accommodation with over a decade of experience in real estate. Specializing in refurbishment, property management, and innovative housing solutions, we are committed to transparency through realistic operational and capital expenditure planning. Our proven track record includes successfully transforming properties to optimize value and enhance living experiences. As an ANUK Landlord Accredited organization, we are dedicated to maintaining the highest quality standards.

Role Purpose: The Revenue & Marketing Manager is responsible for maximising occupancy, rental income, and revenue performance across the PBSA portfolio through data‑led pricing, competitor benchmarking, marketing optimisation, and occupancy strategy. This role blends revenue management, lettings marketing and commercial strategy, ensuring each asset is priced correctly, positioned competitively and supported by marketing activity that drives demand and conversion throughout the full letting cycle.

Key Responsibilities

• Revenue Strategy & Pricing Management: Own and deliver a national revenue strategy designed to maximise occupancy and income across the portfolio. Implement and manage dynamic pricing strategies across all assets. Conduct regular price‑point reviews at national and asset levels, aligned to demand, letting policy and competitor positioning. Identify opportunities to drive revenue, protect headline rents, and optimise incentives and discounting. Ensure pricing decisions balance short‑term occupancy goals with long‑term income and asset value. Work closely with operational teams to ensure pricing frameworks are clearly understood and consistently applied.
• Competition & Market Analysis: Monitor competitor pricing, incentives, product offering, marketing tactics and occupancy trends at a local level. Produce structured competitor analysis reports to inform pricing, marketing and letting strategies. Understand local market dynamics, including university intake sizes, visa trends, supply pipeline and economic influences. Translate market intelligence into actionable recommendations that directly influence revenue and occupancy performance.
• Occupancy Planning & Lettings Strategy: Forecast occupancy and letting pace throughout the cycle. Identify early risks to target and implement corrective strategies. Design and execute phased leasing plans, including early‑bird, mid‑cycle and late‑cycle tactics. Support site teams during peak periods to maintain momentum and conversion performance. Ensure all assets have a clear, data‑led occupancy strategy tailored to local market conditions.
• Lettings Marketing Strategy & Optimisation: Work closely with internal teams and external agencies to ensure marketing spend directly supports revenue objectives. Manage and refine lettings marketing strategy to support pricing and occupancy goals. Evaluate marketing channel performance, ROI and conversion effectiveness. Align campaigns, messaging and timing with letting phases and pricing strategies. Ensure marketing activity reinforces competitive positioning and value proposition for each asset. Support partnerships with universities, agents and referral channels to enhance demand quality and conversion.
• Performance Analysis & Reporting: Produce regular reporting on occupancy, leasing pace, pricing performance and marketing effectiveness. Analyse conversion funnels to identify drop‑off points and revenue leakage. Provide clear, actionable insights to the COO and wider leadership team. Ensure dashboards, CRM systems and reporting tools are accurate and effectively utilised. Use data to challenge assumptions and continuously refine strategy.
• Collaboration & Operational Support: Support on‑site teams in understanding pricing decisions and occupancy strategies. Provide guidance during periods of underperformance or market volatility. Contribute to mobilisation strategies for new developments or acquisitions from a revenue perspective. Support training and process improvements related to sales discipline, pricing compliance and conversion.

Skills, Experience & Attributes Required

• Proven experience in revenue management, pricing strategy, lettings, or commercial roles within PBSA, BTR, hospitality or a similar asset‑backed sector.
• Strong analytical capability with confidence working with pricing models, data sets and forecasts.
• Experience conducting competitor and market analysis and translating insight into action.
• A commercial mindset with a focus on maximising both occupancy and yield.
• Strong communication skills, able to influence both senior stakeholders and on‑site teams.
• Ability to work nationally, managing multiple assets simultaneously.
• Flexibility to travel regularly across the UK.

Role Fit

This role suits a commercially sharp, detail‑driven professional who thrives at the intersection of pricing, marketing and occupancy strategy. It is ideal for someone who enjoys using data and market insight to drive performance, challenge the status quo and think strategically.