Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategy and drive brand engagement across global markets.
- Company: Grayson Thermal Systems, a leader in zero-emission thermal management solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Join a forward-thinking team making a real impact in sustainable technology.
- Qualifications: B2B marketing experience in tech or engineering, strong leadership skills.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Grayson Thermal Systems is a leading supplier in the on-highway and off-highway sectors, providing thermal management and HVAC systems that help companies develop new technologies in the zero-emission space. From our Birmingham-based HQ, we design, manufacture, supply and service everything from battery thermal management systems to HVAC heat pump systems and hydrogen fuel cell cooling systems for well-known OEMs and operators worldwide.
At the heart of our business is loyalty to our people, customers, and suppliers, working together with all our valued partners at every level to find the best solutions possible.
Role Summary
The Group Marketing Manager is responsible for the continued development and execution of Grayson Thermal Systems marketing strategy across OEM and aftermarket divisions. The role drives brand positioning, digital marketing, product marketing, PR & communications, customer engagement, and lead generation/nurture activities that support the company’s growth across Europe, North America, and emerging global markets.
Working closely with Sales, Engineering, and Aftermarket teams, the position ensures that our expanding product portfolio and offering is effectively communicated to customers and aligned to the product development roadmap and market requirements.
Key areas of responsibility
- Strategic Marketing Leadership
- Develop and lead the marketing strategy aligned to revenue targets and new product developments / launches.
- Create and deliver annual marketing plans that support new product launches, market penetration, and lead generation to support the sales department.
- Provide clear leadership with the Sales & Marketing team and external agency partners.
- Brand, Positioning & Communications
- Strengthen the Grayson brand identity across target markets and regions.
- Oversee development of technical literature, brochures, product decks, case studies, and customer-facing materials.
- Engage with external partners for press releases, advertising, and media coverage on Grayson.
- Manage internal communications to support company growth, culture development, and product awareness.
- Digital Marketing & CRM
- Drive digital marketing performance across SEO, paid search, paid social, email automation, and website management.
- Lead continued CRM (HubSpot) development and marketing automation, including customer journeys, newsletters, insights, and manage the framework for sales team lead management to pipeline delivery/deal closure.
- Analyse digital performance, producing quarterly KPI reports, monitor CRM dashboards on leads, engagement, and conversion.
- Product & Technical Marketing
- Take the innovative Grayson product range and NPD outputs and develop into value propositions for target markets and customers.
- Support and maintain product range management/groups/naming functions with the Head of Sales & Marketing.
- Ensure product launches are supported with well-thought-out campaigns, content, and sales presentations.
- Monitor competitor product range development and how this compares to the Grayson product range.
- Events, Exhibitions & PR
- Plan, manage, and attend trade shows, exhibitions, corporate events, and conferences.
- Coordinate logistics, budgets, stand design, and post-event follow-up activities.
- Manage relationships with PR agencies, media partners, trade associations, and external marketing suppliers.
- Lead Generation & Sales Enablement
- Deliver structured outbound and inbound campaigns targeting specific customers and markets.
- Create and deliver ABM campaigns working with the Head of Sales & Marketing to define strategy and targets.
- Monitor AI opportunities within the lead generation process and introduce/execute these to Grayson sales processes/customer journey.
- Provide sales teams with presentations, competitor insights, product sheets, and customer-specific messaging.
- Support evaluation of new sales opportunities through market research and campaign activity.
- Budget & Department Management
- Manage the annual marketing budget effectively, ensuring strong ROI and quarterly reporting.
- Oversee supplier contracts and agency retainers.
- Management of direct reports within the department.
- Ensure all activities support continuous improvement and deliver commercial value.
Health & Safety
- Ensure compliance with all Grayson policies and safe-working procedures.
- Maintain awareness of H&S requirements when attending events, exhibitions, and supplier premises.
- Actively promote H&S awareness.
Quality
- Follow the Grayson Business Management Systems (BMS) to maintain compliance with ISO9001, ISO14001, and ISO27001 accreditation.
- Attention to detail on the presentation of all documents and work produced (internal and external).
- Deliver high-quality, accurate marketing outputs that build our brand reputation.
- Ensure external customer-facing and internal collateral is consistent, correct, and up-to-date.
Training
- Participate in relevant training for leadership, digital marketing, AI, CRM systems, and product knowledge.
- Support training of Sales teams on new product messaging, CRM updates, digital tools, and corporate brand guidelines.
Key Skills and Experience
Essential
- Strong B2B marketing experience within technology, engineering, or industrial products.
- Proven experience leading digital marketing, ABM programmes, CRM systems, and campaign execution.
- Ability to co-ordinate and develop product range management.
- Experience of delivering events and exhibitions.
- Excellent copywriting skills, capable of simplifying technical products.
- Experience with a CMS (preferably WordPress).
- Understanding of key digital marketing management tools, including Google Analytics and Google Search Console.
- Strong leadership and line management capabilities.
- Proficient in Microsoft Office suite and familiar with Adobe Creative tools.
- Strong analytical mindset with experience using data to optimise performance.
Desirable
- Marketing-related degree or CIM qualification.
- Experience with HubSpot CRM.
- Experience with paid LinkedIn and Google Ads.
- Experience representing a business in media or public forums.
Competencies
- Commercially focused, with strong strategic mindset.
- Highly organised with excellent project management skills.
- Strong interpersonal skills and cross-functional collaboration.
- Innovative, creative, and proactive mindset.
- Able to manage multiple priorities.
Group Marketing Manager employer: Grayson Thermal Systems
Contact Detail:
Grayson Thermal Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, trade shows, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t be shy about reaching out directly! If you see a company you love, drop them a message on LinkedIn or their website. Express your interest in working with them and share how you can contribute to their goals.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest marketing trends and tools, especially in digital marketing. This not only boosts your skills but also shows potential employers that you're proactive and committed to growth.
We think you need these skills to ace Group Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Group Marketing Manager role. Highlight your B2B marketing experience, especially in technology or engineering sectors, and showcase any relevant achievements that align with Grayson Thermal Systems' goals.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Use it to demonstrate your understanding of Grayson's brand and how your skills in digital marketing and lead generation can drive our growth across global markets.
Showcase Your Digital Savvy: Since digital marketing is key for this position, make sure to mention your experience with tools like HubSpot, Google Analytics, and any successful campaigns you've led. We want to see how you can enhance our online presence!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Grayson Thermal Systems.
How to prepare for a job interview at Grayson Thermal Systems
✨Know Your Stuff
Before the interview, dive deep into Grayson Thermal Systems' products and their impact on the zero-emission space. Familiarise yourself with their marketing strategies and how they position themselves in the market. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Leadership Skills
As a Group Marketing Manager, you'll need to demonstrate strong leadership capabilities. Prepare examples from your past experiences where you've successfully led teams or projects. Highlight how you’ve driven marketing strategies that align with revenue targets and product launches.
✨Be Data-Driven
Grayson values an analytical mindset, so come prepared with insights from your previous roles. Discuss how you've used data to optimise marketing performance, especially in digital marketing and CRM systems. Bring along any relevant metrics or reports that showcase your success.
✨Engage with Their Brand
Understand Grayson's brand identity and think about how you can strengthen it across target markets. Be ready to discuss ideas for technical literature, case studies, and customer-facing materials. Showing that you can enhance their brand positioning will set you apart from other candidates.