At a Glance
- Tasks: Open doors and create opportunities through targeted outreach and smart campaigns.
- Company: Join Gray Matters, a creative and marketing business development powerhouse.
- Benefits: Competitive salary, commission, pension scheme, and remote-first flexibility.
- Other info: Dynamic role with opportunities for creativity and tech experimentation.
- Why this job: Be at the forefront of client campaigns and make a real impact.
- Qualifications: Experience in booking meetings and qualifying leads with strong communication skills.
The predicted salary is between 35000 - 35000 £ per year.
As Sales Development Consultant, you’ll be at the sharp end of our client campaigns. Your job is to open doors, create opportunities, and make sure every lead is worth a client’s time. That means building targeted outreach lists, running smart campaigns across phone, email and LinkedIn, and qualifying prospects with care and curiosity. But this role is more than “booking meetings.” You’ll understand and articulate each client’s positioning, tone of voice, and case studies. You’ll capture and report clear insights, nurture prospects through to handover, and justify results confidently in client-facing sessions. You’ll integrate with client marketing activity to make outreach part of a broader B2B ecosystem — and experiment with tech and automation (including AI) to keep us ahead of the curve. If you’re hungry, relentless in your pursuit of leads, and thrive on creating real opportunities for clients, this role is for you.
About Us: At Gray Matters, we help founder-led creative and marketing businesses ditch the “growth grind” and build systems that sell. Our clients come to us looking for consistent leads without the referral rollercoaster or the gamble of unproven hires, and leave with sales processes that feel natural and deliver results. We combine sales strategy, creativity, and automation to make business development work. Now we’re looking for a driven Sales Development Consultant to spark new conversations, qualify opportunities, and guide prospects through the early stages of the sales journey.
Key Responsibilities
- Lead Generation & Qualification
- Build targeted outreach lists and run multi-channel campaigns (phone, email, LinkedIn, ABM).
- Book and qualify meetings with prospects who fit the target profile.
- Nurture prospects from first touch through to client handover, providing detailed qualification notes and insight.
- Capture and maintain accurate data in CRM, tagging and updating opportunities consistently.
- Generate new conversations every month that convert into meaningful opportunities.
- Act as a client-facing representative, able to justify results with clarity and confidence.
- Communicate progress regularly in status and reporting meetings.
- Articulate client tone of voice, positioning, and key case studies accurately in outreach.
- Keep meeting trackers and reporting dashboards up to date.
- Provide accurate data and insight for monthly reports.
- Experiment with new tools and AI/automation to improve outreach and qualification.
- Contribute creative ideas for messaging, campaign design, and partnership strategies.
- Share insights from outreach to inform client strategy and marketing campaigns.
Experience & Skills
- Track record of booking meetings and qualifying opportunities with senior decision-makers.
- Hands‑on experience with cold outreach via phone, email, and LinkedIn.
- Exposure to ABM or campaign-driven outreach as part of a wider marketing strategy.
- Brilliant communication skills — clear, confident, and consultative.
- Strong copywriting ability for outreach messaging.
- High organization with excellent task and time management.
- Analytical mindset with attention to detail in CRM data and reporting.
- Hungry, driven, and relentless in pursuing new opportunities.
- Able to integrate client positioning and case studies into persuasive outreach.
- Tech Proficiency: CRM systems (Pipedrive, HubSpot, Zoho or similar), Project management (Monday.com), Communication tools (Slack, Teams).
- Bonus: experience with AI tools for copywriting, research, or automation.
Key Performance Indicators (KPIs)
- Volume of new conversations generated each month.
- Quality and conversion potential of meetings booked.
- Depth and clarity of qualification notes captured in CRM.
- Accuracy and relevance of outreach lists built.
- Consistency in aligning outreach with client positioning and tone of voice.
- Clear, proactive communication with Clients and Client Leads.
- Effective use of tech and automation to improve outcomes.
- Accuracy of reporting data and insights.
Working Arrangements
- Remote‑first with flexibility.
- Regular client status and reporting meetings.
- Occasional in‑person sessions in London.
Package
- Salary: Up to £35,000 + Commission depending on experience.
- Bonus structure linked to lead generation and meeting targets.
- Pension scheme in line with statutory requirements.
New Business Manager employer: Gray Matters Business Ltd
At Gray Matters, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a remote-first company, we offer flexibility and the opportunity to engage in meaningful client interactions while nurturing your professional growth through hands-on experience with cutting-edge tools and strategies. Join us to be part of a collaborative team that values creativity, results-driven approaches, and the relentless pursuit of new opportunities, all while enjoying a competitive salary and commission structure.
StudySmarter Expert Advice🤫
We think this is how you could land New Business Manager
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and engage in conversations. Don’t just send connection requests; personalise them and show genuine interest in their work.
✨Tip Number 2
Practice your pitch! You never know when an opportunity might arise, so be ready to articulate your skills and experiences clearly. Keep it concise but impactful, focusing on how you can create value for potential clients.
✨Tip Number 3
Leverage our website to apply! We’ve got a streamlined application process that makes it easy for you to showcase your talents. Plus, it shows you’re proactive and keen to join our team.
✨Tip Number 4
Stay curious and keep learning! Familiarise yourself with the latest tools and trends in sales development. This not only boosts your confidence but also positions you as a knowledgeable candidate who can bring fresh ideas to the table.
We think you need these skills to ace New Business Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sales Development Consultant role. Highlight your experience with lead generation, outreach campaigns, and any relevant tools you've used. We want to see how you can bring value to our team!
Show Off Your Communication Skills:Since this role is all about clear and confident communication, don’t hold back! Use your application to demonstrate your copywriting skills and articulate your thoughts effectively. Remember, we’re looking for someone who can engage clients right from the start.
Be Data-Driven:We love a candidate who pays attention to detail! When discussing your past experiences, include specific metrics or results that showcase your success in booking meetings and qualifying leads. This will help us see your analytical mindset in action.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team at Gray Matters!
How to prepare for a job interview at Gray Matters Business Ltd
✨Know Your Client Inside Out
Before the interview, dive deep into understanding the clients that the company works with. Familiarise yourself with their positioning, tone of voice, and case studies. This will not only help you articulate your thoughts during the interview but also show your genuine interest in the role.
✨Showcase Your Outreach Skills
Prepare to discuss your experience with cold outreach and lead generation. Bring examples of successful campaigns you've run via phone, email, or LinkedIn. Highlight how you’ve qualified leads and nurtured prospects, as this aligns perfectly with what they’re looking for.
✨Be Data-Driven
Since the role involves maintaining accurate data in CRM systems, be ready to talk about your experience with CRM tools like Pipedrive or HubSpot. Share specific instances where your attention to detail in data management led to improved outcomes or insights.
✨Embrace Technology and Creativity
Discuss any experience you have with AI tools or automation in your outreach efforts. Be prepared to share creative ideas for messaging or campaign design, as this shows you can think outside the box and contribute to their innovative approach.
