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- Tasks: Drive growth with innovative marketing strategies in the healthcare sector.
- Company: Join Gray Healthcare, a leader in health and social care.
- Benefits: Competitive salary, training, pension, and health plans.
- Why this job: Make a real difference in people's lives through impactful marketing.
- Qualifications: Degree in Marketing or related field; experience in healthcare marketing preferred.
- Other info: Dynamic team environment with opportunities for professional growth.
The predicted salary is between 35000 - 40000 £ per year.
In this role you will be responsible for driving sustainable business growth through data-led, scalable marketing strategies tailored to the healthcare industry. Your role involves creating and managing marketing campaigns that promote our service, boost referrals and improve brand awareness.
Key Responsibilities of the Marketing Manager
- Develop and own annual marketing plan, budget and performance targets
- Develop and deliver multi-channel marketing strategies aligned with business objectives
- Identify market trends, customer insights and emerging platforms to keep the brand competitive
- Conduct market research to understand the needs of the people we support, their families and referrers (e.g. surveys)
- Build and implement annual strategic social media content plan
- Maintain and develop the company website (Wordpress) in line with business objectives
- Execute SEO and SEM including Google PPC/ keyword campaigns
- Ensure consistent brand voice and messaging across all touchpoints
- Design and produce marketing materials such as case studies, brochures, videos and animations
- Maintain relationships with external suppliers and agencies
- Oversee content strategy, including thought leadership, video and interactive formats
- Lead entry into relevant healthcare industry awards to raise organisational profile
- Manage and respond to online reviews to maintain and improve the organisation's reputation
- Plan and deliver PR initiatives to highlight services, stories from people we support and organisational achievements
- Source and manage promotional items for campaigns, events and meetings
- Represent the organisation at conferences, exhibitions and community events including managing exhibition stands where appropriate
- Offer support to other business functions, where necessary
Essential Qualifications, Skills & Experience of the Marketing Manager
- Bachelor's degree in Marketing, Business or a related field. Or Level 4 CIM Certificate in Professional & Digital Marketing
- Knowledge of NHS, private healthcare or social care environments
- Experience with referral pathways and commissioning practices
- Proven experience in a marketing management role
- Strong understanding of patient-centred communications and ethical marketing practices
- Strong understanding of digital marketing and CRM
- Experience using data and insight to drive service growth (google analytics)
- Experience of using creative marketing tools such as Canva and/or Adobe Pro
- SEO/SEM experience (Wordpress, Google Ads etc)
- Exceptional communication and interpersonal skills
- Excellent analytical and project management skills
- Ability to work collaboratively with diverse teams
Benefits
- Highly competitive salary
- Fully paid induction and training
- Company pension
- Professional development
- Westfield Health Plan
- Blue light card
About Us
Gray Healthcare is a specialist Health and Social Care provider, supporting people with complex needs, disabilities and long-term conditions looking to step back into the community from in-patient support services. At Gray Healthcare, we offer our own dynamic approach to care, enabling people to move back into their own homes - into their own communities - giving them control of their life. We create a bespoke support package for each individual, with support from our own multi-disciplinary team, adaptable to meet all current and future needs. We're passionate about delivering exceptional care.
Marketing Manager in Liverpool employer: Gray Healthcare
Contact Detail:
Gray Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the healthcare marketing space, attend industry events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, especially those that highlight your experience in the healthcare sector. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your data-led approach can drive growth for them. Tailor your answers to reflect their values and objectives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Gray Healthcare.
We think you need these skills to ace Marketing Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience in developing marketing strategies, especially in healthcare, and showcase any relevant achievements that align with our mission at Gray Healthcare.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the healthcare sector and how your skills can help drive our business growth. Be sure to mention specific campaigns or projects you've worked on that relate to our needs.
Showcase Your Digital Skills: Since this role involves a lot of digital marketing, make sure to highlight your experience with tools like Google Analytics, SEO/SEM, and content creation platforms. We want to see how you can leverage data to boost our brand awareness and service growth.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Gray Healthcare
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially within the healthcare sector. Familiarise yourself with SEO, SEM, and data analytics tools like Google Analytics, as these will be crucial for the role.
✨Showcase Your Campaign Success
Prepare to discuss specific marketing campaigns you've managed in the past. Highlight your achievements, focusing on how your strategies led to measurable growth or improved brand awareness. Use data to back up your claims!
✨Understand the Company’s Mission
Dive deep into Gray Healthcare's values and mission. Be ready to explain how your marketing strategies can align with their goal of supporting people with complex needs. This shows you're not just interested in the job, but also in making a difference.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current marketing strategies and future goals. This demonstrates your genuine interest in the role and helps you assess if the company is the right fit for you.
