Senior Digital Media Executive Norwich

About Us

Gravity Global is the world's most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients. With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that is shaping the future of marketing. At Gravity Global, we believe our people are our greatest strength. We're a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission - to deliver exceptional work that makes an impact.

Role Overview

We're searching for a detail-oriented Senior Digital Media Executive to join our growing digital media team. This is an exciting opportunity to work across multi-channel campaigns, including Paid Search, Paid Social, YouTube/video, Display/retargeting and, where relevant Reddit, TikTok and Nextdoor. You will be part of a multi-disciplinary team, working alongside strategy, content, analytics, Ad Operations, SEO, Account Service and Web/Development functions. You will take ownership of day-to-day campaign delivery across assigned accounts while contributing to media strategy, planning, measurement and client recommendations across a range of global clients.

Key Responsibilities

• Manage and optimise Paid Search and Paid Social campaigns across platforms such as Google Ads, Microsoft Advertising/Bing, LinkedIn, Meta, Reddit, TikTok, X and Nextdoor, with exposure to YouTube/video, Display/retargeting, programmatic and CTV/OTT activity where relevant.
• Take ownership of day-to-day campaign delivery across assigned accounts, ensuring activity is implemented accurately, on time and in line with agreed performance objectives and best practices.
• Contribute to and, where appropriate, lead the development of paid digital strategies and media plans, including audience research, channel selection, forecasting, budget allocation and use of industry tools.
• Manage media budgets and pacing, identify risks and opportunities, and ensure campaigns are delivered in line with performance objectives and client requirements.
• Own campaign setup, trafficking and pre-launch QA, including account structure, naming conventions, budgets, targeting, creative, URLs, platform settings and tracking requirements.
• Implement and maintain measurement requirements, including GA4/GTM, conversion tracking, UTM/tagging governance, platform pixels and other relevant tracking or integration requirements, working with specialist teams where needed.
• Monitor campaign performance, carry out ongoing optimisation and maintain accurate performance tracking across relevant platforms and reporting tools.
• Analyse campaign performance and identify actionable insights, trends, testing opportunities and recommendations to improve performance across channels and networks.
• Contribute to client reports, performance reviews and status meetings, presenting accurate data, analysis and clear recommendations and responding professionally to client questions.
• Build effective day-to-day relationships with assigned clients and act as a reliable paid media contact for agreed workstreams.
• Work collaboratively with Account Service, Analytics, Ad Operations, SEO, Creative/Content, Web/Development and other internal teams to deliver high-quality client work.
• Support the identification and testing of new opportunities across channels, networks, formats and platform features to improve campaign performance.
• Stay up to date with digital media trends, platform updates, measurement changes and best practices, and share relevant learning with the wider team.

Skills, Knowledge and Expertise

• 18+ months of experience managing Paid Search and/or Paid Social campaigns, including Google Ads and paid social platforms; experience across video, Display/retargeting, programmatic or CTV/OTT is desirable.
• Demonstrable experience owning day-to-day campaign delivery and contributing to paid digital strategy, media planning and client deliverables.
• Strong understanding of campaign setup, account structure, targeting, tracking, trafficking, QA, budget management and reporting.
• Practical understanding of GA4, Google Tag Manager, conversion tracking, UTM/tagging and platform measurement requirements.
• Experience using reporting and analysis tools to monitor performance, derive insights and make optimisation recommendations.
• Strong analytical skills, attention to detail and a high level of accuracy in campaign and budget management.
• Good verbal and written communication skills, with confidence contributing to client conversations and presenting performance insights.
• Ability to collaborate effectively with internal teams and contribute to high-quality client deliverables.
• Proficiency in Microsoft Office, particularly Excel for data analysis, budget management and reporting.
• Passion for digital marketing, curiosity about emerging channels and a willingness to learn and grow in the field.

What we can offer:

• Competitive Reward & Pay - we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
• Career Growth & Development - we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
• Collaboration - be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.
• Professional Development - we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
• Work-Life Balance - while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
• Community & Recognition - we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude 'kudos' recognition programme.
• Family Support - we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
• Purpose & Belonging - we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.

Important Disclosure: At Gravity Global, we believe in recognising every team member's contribution. Your total rewards package - including salary and benefits - will align with country specific labor laws and our company policies. We'll walk you through all the details during the offer stage. Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law. If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.