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- Tasks: Lead social media strategy and create engaging content for top beauty brands.
- Company: Gravitiq, a dynamic consumer brand group in health and beauty.
- Benefits: Competitive salary, creative freedom, and the chance to shape brand presence.
- Other info: Fast-paced environment with opportunities for creativity and growth.
- Why this job: Make a real impact on fast-growing brands and define their social direction.
- Qualifications: 3-5 years in social media marketing with a passion for beauty and storytelling.
The predicted salary is between 35000 - 45000 £ per year.
Gravitiq is a consumer brand group that builds and scales health, wellness, and beauty brands into profitable omnichannel category leaders. We are looking for a Social Media Manager to lead the social strategy and execution across our key portfolio brands, Dr Moritz, Baebody, and Venus Visage, spanning supplements, healthcare, and beauty. This role will own social strategy, content, and community engagement, working closely with commercial, brand marketing, creative, and influencer teams. You will use your strong understanding of social trends, content performance, and analytics to grow brand awareness, engagement, and digital presence. This is a high-impact opportunity to shape and scale social and influencer activity across fast-growing brands, with real ownership and the ability to define the direction from the ground up.
Key responsibilities
- Social Strategy & Campaigns: Lead and develop social media strategy across all platforms, Instagram, TikTok and YouTube for social content and campaigns, aligned with the brand strategy and wider marketing objectives. Define the roadmap for growth, across new platforms relevant to the brand and their audience. Develop and manage the social content calendar including ideation, creating sourcing and scheduling content.
- Content Creation & Scheduling: Create and curate engaging social content including captions, visuals, video, including developing captions, editing or self-shooting content if needed, and collaborating with creative teams, content creators and brand marketing as needed. Ensure consistency in brand voice, tone and visual identity across social platforms. Nurture and build a roster of content creators best suited to creating compelling social content.
- Analytics & Reporting: Track and analyse marketing data and performance to optimise content and inform social strategy. Monitor latest social media trends, platform changes and best practices. Keep abreast of trends and cultural moments to ensure the brand stays relevant and resonant.
- Collaboration & Integration: Partner with the Influencer & Advocacy Marketing Manager to effectively integrate influencer partnerships and collaborator content into the social calendar and channels. Partner with brand marketing, NPD team and commercial teams to ensure social media aligns with ongoing campaigns and wider marketing/business objectives.
Requirements:
- 3-5 years’ experience in social media marketing.
- Passion for beauty and skincare, social media trends, content creation and exceptional storytelling ability, with a keen eye for creativity and aesthetics.
- Proven experience leading and executing social media content across various channels.
- Deep understanding of SEO, social media algorithms and exceptional copywriting, editing skills with an eye for aesthetic.
- Experience with graphic design or video editing is desirable.
- Comfortable with creating content and being in content if needed.
- Highly organised, with strong attention to detail and ability to manage multiple projects simultaneously.
- Comfortable working in a fast-paced, entrepreneurial environment.
- Experience in managing social channels in US / North America markets is desirable.
Social Media Manager in Hammersmith employer: Gravitiq
Contact Detail:
Gravitiq Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in Hammersmith
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the skills and creativity you claim to have. Show us how you engage with your audience and keep up with trends.
✨Tip Number 2
Network like a pro! Connect with people in the industry through LinkedIn or local events. Don’t be shy to reach out to current employees at Gravitiq; they might give you insider tips that could help you stand out.
✨Tip Number 3
Prepare for the interview by crafting a killer portfolio. Showcase your best social media campaigns, content you've created, and any analytics that demonstrate your impact. We love seeing real results!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Gravitiq family. Let’s get you on board!
We think you need these skills to ace Social Media Manager in Hammersmith
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for beauty and skincare shine through! We want to see your enthusiasm for social media trends and how you can bring that energy to our brands.
Tailor Your Content: Make sure to customise your application to reflect the specific role of Social Media Manager. Highlight your experience with platforms like Instagram, TikTok, and YouTube, and how you've successfully executed campaigns in the past.
Be Creative: Don’t hold back on showcasing your creativity! Whether it’s through your writing style or the examples of your work, we want to see how you can create engaging content that resonates with audiences.
Keep It Professional: While we love a friendly tone, remember to keep your application professional. Proofread for any typos and ensure your writing reflects the brand voice we’re looking for. And don’t forget to apply through our website!
How to prepare for a job interview at Gravitiq
✨Know Your Brands Inside Out
Before the interview, dive deep into Gravitiq's portfolio brands like Dr Moritz, Baebody, and Venus Visage. Understand their unique selling points, target audiences, and current social media presence. This knowledge will help you demonstrate how your social media strategies can elevate these brands.
✨Showcase Your Creativity
Prepare a mini portfolio of your best social media campaigns or content pieces. Highlight your ability to create engaging visuals and compelling captions. If you have experience with video editing or graphic design, bring examples that showcase your skills in these areas.
✨Stay Ahead of Trends
Familiarise yourself with the latest social media trends, especially in the beauty and wellness sectors. Be ready to discuss how you would leverage these trends to enhance brand engagement and awareness. Showing that you’re on top of what’s hot will impress the interviewers.
✨Demonstrate Analytical Skills
Be prepared to talk about how you've used analytics to inform your social media strategies in the past. Discuss specific metrics you've tracked and how they influenced your content decisions. This will show that you understand the importance of data in driving successful social media campaigns.