Senior Content Manager & Copywriter in London

Gravitee is looking for an organised, strategic Senior Content Copywriter with deep SEO expertise and a proven track record of driving organic performance to join our product marketing team. This role owns content creation across Gravitee's full content ecosystem, including the website and organic social channels, driving clarity around API management, API gateways, API security, event‐driven architectures, Agentic AI, and high‐impact developer and architect use cases.

You will contribute to Gravitee's content strategy, create content that directly supports revenue and product adoption, and help elevate the voice and narrative of the Gravitee brand. The ideal candidate is equally comfortable working from briefs or writing them, and thinking deeply about search intent, funnel stages, and long‐term content architecture. You have proven experience in high‐performing content programs, hands‐on SEO skills, and a strong understanding of how organic content drives commercial outcomes.

What you will be doing:

• Write and edit copy across multiple formats: blogs, reports, landing pages, guides, use‐case content, case studies, product pages, nurture content, organic social, and more.
• Develop clear, technically informed content for enterprise software audiences, including topics like API gateways, IAM, API security, and event‐driven architecture.
• Use SEO research and implementation using tools like Screaming Frog, Semrush, and Sitebulb, ensuring every piece aligns with Gravitee's keyword strategy, topical authority goals, and organic growth roadmap.
• Work in (and improve) our CMS HubSpot.
• Shape and refine content briefs; proactively identify high‐value content opportunities across the funnel.
• Collaborate closely with product, marketing, brand, and sales teams from kickoff through distribution.
• Conduct research and interviews with SMEs, customers, and internal stakeholders to uncover insights and tell credible, differentiated stories.
• Support content projects end‐to‐end: from writing and editing to optimisation, publishing, and organic social distribution.
• Develop and refine templates, repeatable content frameworks, and editorial guidelines for efficiency and quality.
• Mentor fellow writers (product marketing managers) to elevate content quality across the team.
• Provide strategic recommendations based on content performance, search data, and competitive insights.

Essential skills:

• 6+ years of professional writing experience, ideally in B2B SaaS, API management, developer tooling, or related technical domains.
• Strong storytelling ability to simplify complex technical concepts while maintaining accuracy.
• Hands‐on SEO experience and fluency in keyword research, content audits, technical SEO basics, and content optimisation for organic performance.
• Proficiency with Screaming Frog, Semrush, Sitebulb, HubSpot, and other SEO/content tools.
• Understanding of how to adapt content for digital and social media channels, including organic social distribution and messaging.
• Data‐driven mindset and ability to iterate based on performance insights.
• Impeccable attention to detail and an editorial style grounded in clarity, accuracy, and credibility.
• Understanding of writing for digital channels and how content design, UX, and SERP behaviour influence the final output.
• Ability to thrive in fast‐moving environments and manage multiple projects while meeting deadlines.
• Collaborative, curious, and able to build strong relationships across teams and time zones.

At Gravitee, you’ll get:

• Excellent medical coverage to keep your body and mind healthy.
• Pension or 401k program options for all locations.
• 25 days holiday/vacation in addition to in‐country national holidays.
• 3 mental health days per year with an allowance toward a mood‐boosting activity of your choice.
• Birthday off to celebrate your day.
• Professional development allowance to benefit your career.
• Quarterly outings and an annual off‐site in exciting locations.
• Hybrid work culture.
• Opportunity to work for one of the fastest‐growing companies alongside talented people in the API technology sector.
• A meaningful, progressive, global company culture that is as fun as it is hardworking.
• Endless growth opportunities.

At Gravitee, no employee or applicant will be treated less favourably on the grounds of their sex, marital status, race, colour, nationality or ethnic or national origin, disability, gender, sexual orientation, gender identity, age, pregnancy or maternity, marital or civil partner status, or religion or belief.

Seniority level: Mid‐Senior level

Employment type: Full‐time

Job function: Marketing, Public Relations, and Writing/Editing

Industries: Marketing Services