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- Tasks: Lead digital marketing strategy and drive revenue growth for a top API management company.
- Company: Join Gravitee, a Gartner Magic Quadrant Leader in a dynamic global environment.
- Benefits: Enjoy excellent medical coverage, stock options, and 25 days holiday plus mental health days.
- Why this job: Make a real impact in a fast-growing company with endless growth opportunities.
- Qualifications: 7-10 years in B2B SaaS marketing, with strong leadership and analytical skills.
- Other info: Hybrid work culture with access to a talented team and professional development.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Join Gravitee and be part of a global force recognised as a 2025 Gartner Magic Quadrant Leader for API Management. We are hiring a Director of Digital Marketing to lead our digital strategy and drive measurable revenue growth as we scale rapidly.
Responsibilities
- Own the strategy, execution, and optimisation of all digital demand‑generation efforts across technical audiences.
- Build scalable programs that attract, convert, and nurture audiences across paid, SEO, AEO, automation, and web channels.
- Lead, mentor and scale a high‑performing digital marketing team.
- Define KPIs and performance frameworks to measure effectiveness across the funnel.
- Implement multi‑channel demand‑generation programs that drive SQLs and qualified pipeline.
- Oversee paid acquisition across search, display, social, retargeting, intent platforms, and ABM tools.
- Work with GTM engineering to implement intent‑based and account‑centric digital programs.
- Partner with product marketing to define and create assets for the entire funnel and maximise digital distribution.
- Oversee email marketing, journey building, lead scoring and behavioural nurture flows.
- Ensure integration and optimisation of Martech stack (HubSpot, Clay, etc.).
- Own website strategy and performance, including UX, conversion paths and technical SEO.
- Lead continuous A/B testing and CRO initiatives to improve engagement and conversion rates.
- Leverage AI tools, automations and agents to accelerate campaign buildout, attribution, insights and ROI.
Essential Skills
- 7‑10+ years in B2B SaaS digital marketing, with at least 3 years in a leadership role.
- Deep knowledge of digital funnel optimisation, demand gen and revenue‑driven marketing.
- Experience marketing to technical audiences (developers, engineers, IT, product teams).
- Strong hands‑on experience with paid acquisition, SEO, marketing automation and web strategy.
- Proven track record scaling digital programs that drive measurable pipeline and revenue.
- Strong analytical mindset to interpret complex data and make fast, informed decisions.
- Excellent communication skills and cross‑functional collaboration.
- Hands‑on experience using AI tools to drive efficiency, speed and scale.
Benefits
- Excellent medical coverage.
- Pension and 401(k) program options for all locations.
- Stock option plan for employees.
- 25 days holiday/vacation plus in‑country national holidays.
- 3 mental health days per year with an allowance.
- Birthday off.
- Professional development allowance.
- Quarterly outings and an annual off‑site.
- Hybrid culture with hub office access.
- Fast‑growing company with talented team.
- Meaningful, progressive, global culture.
- Endless growth opportunities.
At Gravitee, no employee or applicant will be treated less favourably on the grounds of sex, marital status, race, color, nationality or ethnic origin, disability, gender, sexual orientation, gender identity, age, pregnancy or maternity, marital or civil partner status, or religion or belief.
Digital Marketing Director in London employer: Gravitee
Contact Detail:
Gravitee Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing achievements. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can contribute to their goals and drive revenue growth. Tailor your answers to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at Gravitee. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Digital Marketing Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Director. Highlight your experience in B2B SaaS and any leadership roles you've held. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can drive revenue growth at Gravitee. Be genuine and let your personality come through.
Showcase Your Achievements: Quantify your successes! Whether it's increasing conversion rates or leading a successful campaign, we love numbers. Show us how you've made an impact in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Gravitee
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially in B2B SaaS. Be ready to discuss your experience with demand generation, SEO, and paid acquisition strategies. Gravitee will want to see that you can not only talk the talk but also walk the walk.
✨Showcase Your Leadership Skills
As a Director of Digital Marketing, you'll be leading a team. Prepare examples of how you've successfully mentored and scaled teams in the past. Highlight your ability to define KPIs and measure performance effectively, as this is crucial for the role.
✨Be Data-Driven
Gravitee values an analytical mindset. Come prepared with examples of how you've used data to drive decisions and optimise marketing funnels. Discuss any tools or methodologies you've employed to interpret complex data and improve campaign performance.
✨Familiarise Yourself with AI Tools
Since leveraging AI tools is part of the job, make sure you know which tools you've used and how they've helped you achieve efficiency and scale in your campaigns. Be ready to discuss specific instances where AI has made a difference in your marketing strategies.
