Digital Marketing Director in City of London

Gravitee – City Of London, England, United Kingdom

Role Overview

Join Gravitee and be part of a global force recognised as a 2025 Gartner Magic Quadrant Leader for API Management. We are hiring a Director of Digital Marketing to lead our digital strategy and drive measurable revenue growth as we scale rapidly.

Responsibilities

• Own the strategy, execution, and optimisation of all digital demand‑generation efforts across technical audiences.
• Build scalable programs that attract, convert, and nurture audiences across paid, SEO, AEO, automation, and web channels.
• Lead, mentor and scale a high‑performing digital marketing team.
• Define KPIs and performance frameworks to measure effectiveness across the funnel.
• Implement multi‑channel demand‑generation programs that drive SQLs and qualified pipeline.
• Oversee paid acquisition across search, display, social, retargeting, intent platforms, and ABM tools.
• Work with GTM engineering to implement intent‑based and account‑centric digital programs.
• Partner with product marketing to define and create assets for the entire funnel and maximise digital distribution.
• Oversee email marketing, journey building, lead scoring and behavioural nurture flows.
• Ensure integration and optimisation of Martech stack (HubSpot, Clay, etc.).
• Own website strategy and performance, including UX, conversion paths and technical SEO.
• Lead continuous A/B testing and CRO initiatives to improve engagement and conversion rates.
• Leverage AI tools, automations and agents to accelerate campaign buildout, attribution, insights and ROI.

Essential Skills

• 7‑10+ years in B2B SaaS digital marketing, with at least 3 years in a leadership role.
• Deep knowledge of digital funnel optimisation, demand gen and revenue‑driven marketing.
• Experience marketing to technical audiences (developers, engineers, IT, product teams).
• Strong hands‑on experience with paid acquisition, SEO, marketing automation and web strategy.
• Proven track record scaling digital programs that drive measurable pipeline and revenue.
• Strong analytical mindset to interpret complex data and make fast, informed decisions.
• Excellent communication skills and cross‑functional collaboration.
• Hands‑on experience using AI tools to drive efficiency, speed and scale.

Benefits

• Excellent medical coverage.
• Pension and 401(k) program options for all locations.
• Stock option plan for employees.
• 25 days holiday/vacation plus in‑country national holidays.
• 3 mental health days per year with an allowance.
• Birthday off.
• Professional development allowance.
• Quarterly outings and an annual off‑site.
• Hybrid culture with hub office access.
• Fast‑growing company with talented team.
• Meaningful, progressive, global culture.
• Endless growth opportunities.

Additional Information

Seniority level: Director

Employment type: Contract

Job function: Marketing

Industries: Marketing Services

At Gravitee, no employee or applicant will be treated less favourably on the grounds of sex, marital status, race, color, nationality or ethnic origin, disability, gender, sexual orientation, gender identity, age, pregnancy or maternity, marital or civil partner status, or religion or belief.

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