At a Glance
- Tasks: Lead demand generation strategies and create impactful campaigns for HR tech.
- Company: Join a forward-thinking HR tech company focused on innovation.
- Benefits: Flexible remote work, competitive pay, and opportunities for professional growth.
- Other info: Fast-paced environment with potential for career advancement.
- Why this job: Shape the future of HR tech while making a real impact in the industry.
- Qualifications: Experience in demand generation and strong communication skills required.
The predicted salary is between 60000 - 80000 € per year.
We're looking for a Demand Generation Lead for a HR Tech client to own their go-to-market strategy and accelerate pipeline creation across our HR and People buyer segments. This is a hands-on, strategic role ideal for someone who knows how to build GTM foundations, craft CHRO-level messaging, and run high-impact demand motions.
What you'll own:
- GTM Strategy: ICP, segmentation, pricing/packaging input, launch plans, and cross-functional alignment
- Demand Generation: multi-channel campaigns, ABM, content strategy, and pipeline creation
- Sales Enablement: battlecards, pitch decks, objection handling, persona insights
- AI Product Storytelling: translating complex AI capabilities into clear, compelling HR-leader value
- Full-Funnel Performance: from awareness to SQL, including funnel optimisation and reporting
What you'll do:
- Refresh and elevate our CHRO-level positioning to resonate with senior HR, People, and L&D leaders
- Build and execute GTM plans for new features and product launches
- Partner with Sales to improve deal velocity, win rates, and enablement materials
- Run targeted ABM motions across enterprise and mid-market segments
- Create content that supports the full funnel
Demand Generation Lead in London employer: Gravitas Recruitment Group Ltd
As a Demand Generation Lead at our innovative HR Tech company, you'll thrive in a dynamic remote work environment that champions creativity and collaboration. We offer competitive benefits, a culture of continuous learning, and ample opportunities for professional growth, ensuring you can make a meaningful impact while advancing your career. Join us to be part of a forward-thinking team dedicated to transforming the HR landscape with cutting-edge technology.
Contact Detail:
Gravitas Recruitment Group Ltd Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how valuable personal connections are when it comes to landing that Demand Generation Lead role.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in demand generation and HR tech. Whether it's a blog post or a video, let us see your skills in action and how you can elevate CHRO-level messaging.
✨Tip Number 3
Prepare for interviews by understanding the company’s GTM strategy. We recommend researching their current campaigns and thinking about how you can contribute to their pipeline creation efforts.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Demand Generation Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Demand Generation Lead role. Highlight your experience with go-to-market strategies and any relevant HR Tech projects you've worked on. We want to see how you can elevate our CHRO-level messaging!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully run demand generation campaigns or improved sales enablement in the past.
Showcase Your Strategic Thinking:In your application, don’t just list your skills—show us how you’ve applied them strategically. Discuss your experience with multi-channel campaigns and how you've optimised funnels to drive results. We love a good success story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in directly from our site!
How to prepare for a job interview at Gravitas Recruitment Group Ltd
✨Know Your GTM Strategy Inside Out
Make sure you understand the go-to-market strategy thoroughly. Be ready to discuss how you would approach ICP, segmentation, and pricing. Prepare examples from your past experiences where you've successfully built GTM foundations.
✨Craft Compelling Messaging
Since this role involves crafting CHRO-level messaging, think about how you can translate complex ideas into clear, compelling narratives. Bring along some examples of content you've created that resonated with senior HR leaders.
✨Showcase Your Demand Generation Skills
Be prepared to talk about multi-channel campaigns you've run in the past. Highlight specific demand generation tactics you've used, especially ABM strategies, and how they contributed to pipeline creation.
✨Demonstrate Full-Funnel Performance Knowledge
Understand the full-funnel performance metrics from awareness to SQL. Be ready to discuss how you've optimised funnels in previous roles and what reporting methods you used to track success.
