At a Glance
- Tasks: Lead demand generation strategies and create impactful marketing campaigns.
- Company: Dynamic HR Tech company focused on innovation and growth.
- Benefits: Remote work, competitive pay, and opportunities for professional development.
- Other info: Fast-paced environment with opportunities to collaborate across teams.
- Why this job: Make a real impact in HR tech while shaping go-to-market strategies.
- Qualifications: Experience in HR Tech and strong skills in product marketing and demand generation.
The predicted salary is between 60000 - 80000 £ per year.
Location: UK Remote
Contract: 3 Months
We’re looking for a Demand Generation Lead for a HR Tech client to own their go-to-market strategy and accelerate pipeline creation across our HR and People buyer segments. This is a hands-on, strategic role ideal for someone who knows how to build GTM foundations, craft CHRO-level messaging, and run high-impact demand motions.
What you’ll own:
- GTM Strategy: ICP, segmentation, pricing/packaging input, launch plans, and cross-functional alignment
- Demand Generation: multi-channel campaigns, ABM, content strategy, and pipeline creation
- Sales Enablement: battlecards, pitch decks, objection handling, persona insights
- AI Product Storytelling: translating complex AI capabilities into clear, compelling HR-leader value
- Full-Funnel Performance: from awareness to SQL, including funnel optimisation and reporting
What you’ll do:
- Refresh and elevate our CHRO-level positioning to resonate with senior HR, People, and L&D leaders
- Build and execute GTM plans for new features and product launches
- Partner with Sales to improve deal velocity, win rates, and enablement materials
- Run targeted ABM motions across enterprise and mid-market segments
- Create content that supports the full funnel — from thought leadership to conversion assets
- Analyse performance, optimise campaigns, and report on pipeline impact
- Work closely with Product to shape narrative, roadmap alignment, and customer insights
What we’re looking for:
- Experience in HR Tech, People Development, Coaching, L&D, or Employee Experience
- Strong background in product marketing + demand generation (you’ve done both)
- Ability to craft executive-level messaging for CHRO/CPO audiences
- Experience running ABM, multi-channel campaigns, and GTM launches
- Comfortable being hands-on in a fast-moving, early-stage environment
- Strong cross-functional operator who can partner with Sales, Product, and Leadership
- Someone who can bring clarity, structure, and momentum quickly
Demand Generation Manager in Warrington employer: Gravitas Recruitment Group (Global) Ltd
As a Demand Generation Manager at our HR Tech company, you will thrive in a dynamic and innovative remote work environment that champions collaboration and creativity. We offer competitive benefits, a strong focus on employee development, and the opportunity to make a significant impact on our go-to-market strategies while working alongside industry leaders. Join us to be part of a culture that values strategic thinking and empowers you to drive meaningful change in the HR landscape.
Contact Details:
Gravitas Recruitment Group (Global) Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in Warrington
✨Tip Number 1
Network like a pro! Reach out to connections in the HR Tech space and let them know you're on the hunt for a Demand Generation role. A personal referral can make all the difference, so don’t be shy about asking for introductions.
✨Tip Number 2
Get your hands dirty with some real-world projects. Whether it’s running a mini-campaign or creating content that speaks to CHROs, showcasing your skills through practical examples can really set you apart from the competition.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current GTM strategies and demand generation efforts. Bring fresh ideas to the table and show how you can elevate their messaging and campaigns – they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate candidates who are ready to make an impact in the HR Tech world.
We think you need these skills to ace Demand Generation Manager in Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience in HR Tech and demand generation, and don’t forget to showcase any relevant campaigns you've run that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific achievements and how they relate to the responsibilities outlined in the job description. Make it personal and engaging!
Showcase Your Strategic Thinking:In your application, demonstrate your ability to build go-to-market strategies and craft messaging for CHRO-level audiences. We want to see how you think strategically about demand generation and how you can apply that to our needs.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Gravitas Recruitment Group (Global) Ltd
✨Know Your GTM Strategy Inside Out
Make sure you understand the go-to-market strategy thoroughly. Be ready to discuss how you would approach building GTM foundations and what specific tactics you would use to resonate with CHRO-level audiences.
✨Showcase Your Demand Generation Experience
Prepare examples of successful multi-channel campaigns you've run in the past. Highlight your experience with ABM and how you've created content that supports the full funnel, from awareness to conversion.
✨Be Ready to Discuss Sales Enablement
Think about how you've partnered with sales teams in previous roles. Be prepared to share insights on creating effective battlecards, pitch decks, and objection handling strategies that have improved deal velocity.
✨Demonstrate Your Analytical Skills
Come equipped with examples of how you've analysed performance metrics and optimised campaigns. Show that you can report on pipeline impact and make data-driven decisions to enhance demand generation efforts.
