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For Companies At a Glance
- Tasks: Lead the demand generation marketing strategy and optimise tech tools for sales growth.
- Company: Dynamic tech company focused on innovative marketing solutions.
- Benefits: Standard benefits plus a competitive salary and hybrid work model.
- Why this job: Drive measurable impact in a fast-paced environment and lead a talented team.
- Qualifications: Proven experience in performance marketing and strong collaboration with sales teams.
- Other info: Opportunity to increase budget based on performance and career growth potential.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Location: London, UK (Hybrid) Work in office 3 days a week: Tuesday, Wednesday, Thursday.
Mandate
We are looking for a lead generation engine builder, not a brand custodian. We need a senior operator to take ownership of the marketing function, assess the current state, and build on top of our current processes to drive a measurable (double-digit) increase in sales pipeline. This role sits at the intersection of Marketing, Sales, and Product, translating business goals into executable, data-driven campaigns.
Key Objectives
- Architect the Growth Engine: Optimize our tech stack (HubSpot, Clay, and data orchestration tools) to automate the flow from “suspect” to “opportunity.”
- Fuel the SDR Team: Move beyond basic lead handoffs. Act as the intelligence partner to the growing SDR organization, supplying high-intent signals and enriched data to drive outbound efficiency.
- ROI-Driven Execution: Establish a clear “Dollars-in to Pipeline-out” model. Manage the budget and external agencies with a focus on unit economics and ROI, not vanity metrics.
- Leadership: Manage the team to increase output velocity. Shift the culture from “activity-based” to “outcome-based.”
Who We Are Looking For
- Technically Proficient Marketer: You are native to the modern stack (HubSpot, Automation, Data Enrichment). You understand how to use tools like Clay to build competitive advantages in outreach.
- A Sales Partner: You have likely worked closely with high-volume SDR/BDR teams before. You understand that Marketing fails if Sales doesn’t succeed.
- A Player-Coach: You can present strategy to the Leadership team, but you are willing to get into the workflows to fix a broken process.
Resources & Team Structure
Variable Budget: $300k – $400k (approx.) Covers Technology (HubSpot, Clay, etc.), Paid Media (Google Ads, LinkedIn), and Agency fees. Actively reviewing opportunities to engage in Events and Conferences for 2026. Potential to increase budget by 20-30% based on demonstrated performance and ROI.
Reporting into this Role: Marketing Director (8 years tenure; deep product/content knowledge & HubSpot execution).
Benefits: All other Standard Benefits.
VP of Demand Generation Marketing employer: Gravitas Recruitment Group (Global) Ltd
Contact Detail:
Gravitas Recruitment Group (Global) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Demand Generation Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in lead generation and marketing strategies. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. Be ready to discuss how you can optimise their tech stack and drive measurable results. Tailor your pitch to show you’re the perfect fit for their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm. Plus, it makes it easier for us to spot your application and get you in front of the right people.
We think you need these skills to ace VP of Demand Generation Marketing
Some tips for your application 🫡
Show Your Numbers: When you're writing your application, make sure to highlight any measurable successes you've had in previous roles. We love seeing data-driven results that demonstrate how you've increased sales pipelines or optimised marketing processes.
Tailor Your Application: Don't just send a generic CV and cover letter. Take the time to tailor your application to our specific needs. Mention your experience with tools like HubSpot and Clay, and how you can apply that knowledge to help us build a lead generation engine.
Be Authentic: We want to get to know the real you! Use your application to showcase your personality and passion for marketing. Share your thoughts on what makes a successful marketing strategy and how you can contribute to our team culture.
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Gravitas Recruitment Group (Global) Ltd
✨Know Your Tech Stack
Familiarise yourself with HubSpot, Clay, and any other tools mentioned in the job description. Be ready to discuss how you've used these platforms in previous roles to drive lead generation and optimise marketing processes.
✨Showcase Your ROI Mindset
Prepare examples of how you've established clear metrics for success in past campaigns. Highlight your experience in managing budgets and focusing on unit economics rather than vanity metrics to demonstrate your ROI-driven approach.
✨Emphasise Collaboration with Sales
Be prepared to talk about your experience working closely with SDR/BDR teams. Share specific instances where your marketing strategies directly supported sales efforts and led to measurable outcomes.
✨Demonstrate Leadership Skills
Think of examples where you've shifted team culture from activity-based to outcome-based. Discuss how you’ve managed teams to increase output velocity and how you balance strategic oversight with hands-on involvement.
