At a Glance
- Tasks: Lead demand generation strategies and create impactful marketing campaigns.
- Company: Dynamic HR Tech company focused on innovation and growth.
- Benefits: Remote work, competitive pay, and opportunities for professional development.
- Other info: Fast-paced environment with opportunities to shape the future of HR technology.
- Why this job: Make a real impact in the HR tech space while working with a talented team.
- Qualifications: Experience in HR Tech and strong skills in product marketing and demand generation.
The predicted salary is between 60000 - 80000 £ per year.
Location: UK Remote
Contract: 3 Months
We’re looking for a Demand Generation Lead for a HR Tech client to own their go-to-market strategy and accelerate pipeline creation across our HR and People buyer segments. This is a hands-on, strategic role ideal for someone who knows how to build GTM foundations, craft CHRO-level messaging, and run high-impact demand motions.
What you’ll own:
- GTM Strategy: ICP, segmentation, pricing/packaging input, launch plans, and cross-functional alignment
- Demand Generation: multi-channel campaigns, ABM, content strategy, and pipeline creation
- Sales Enablement: battlecards, pitch decks, objection handling, persona insights
- AI Product Storytelling: translating complex AI capabilities into clear, compelling HR-leader value
- Full-Funnel Performance: from awareness to SQL, including funnel optimisation and reporting
What you’ll do:
- Refresh and elevate our CHRO-level positioning to resonate with senior HR, People, and L&D leaders
- Build and execute GTM plans for new features and product launches
- Partner with Sales to improve deal velocity, win rates, and enablement materials
- Run targeted ABM motions across enterprise and mid-market segments
- Create content that supports the full funnel — from thought leadership to conversion assets
- Analyse performance, optimise campaigns, and report on pipeline impact
- Work closely with Product to shape narrative, roadmap alignment, and customer insights
What we’re looking for:
- Experience in HR Tech, People Development, Coaching, L&D, or Employee Experience
- Strong background in product marketing + demand generation (you’ve done both)
- Ability to craft executive-level messaging for CHRO/CPO audiences
- Experience running ABM, multi-channel campaigns, and GTM launches
- Comfortable being hands-on in a fast-moving, early-stage environment
- Strong cross-functional operator who can partner with Sales, Product, and Leadership
- Someone who can bring clarity, structure, and momentum quickly
Demand Generation Manager in Portsmouth employer: Gravitas Recruitment Group (Global) Ltd
As a Demand Generation Manager at our HR Tech company, you will thrive in a dynamic and innovative remote work environment that champions creativity and collaboration. We offer competitive benefits, a strong focus on employee development, and the opportunity to make a significant impact on our go-to-market strategies while working alongside industry leaders. Join us to be part of a culture that values strategic thinking and empowers you to drive meaningful change in the HR landscape.
Contact Details:
Gravitas Recruitment Group (Global) Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in Portsmouth
✨Tip Number 1
Network like a pro! Reach out to connections in the HR Tech space and let them know you're on the lookout for opportunities. A friendly chat can lead to insider info or even a referral, which can give you a leg up in the hiring process.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in demand generation and HR Tech. Whether it's a blog post or a LinkedIn article, sharing your insights can attract attention from potential employers and position you as a thought leader.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to discuss how you've crafted executive-level messaging and executed successful GTM strategies. We want to hear about your hands-on experience and how you can bring clarity and momentum to our team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining us at StudySmarter and making an impact in the HR Tech world.
We think you need these skills to ace Demand Generation Manager in Portsmouth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience in HR Tech and demand generation, and don’t forget to showcase any relevant campaigns you've run.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Focus on your ability to create GTM strategies and your experience with CHRO-level messaging.
Showcase Your Achievements:When detailing your past roles, focus on quantifiable achievements. Did you increase pipeline creation or improve deal velocity? Numbers speak volumes, so let us see what you’ve accomplished!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Gravitas Recruitment Group (Global) Ltd
✨Know Your GTM Strategy Inside Out
Make sure you understand the go-to-market strategy thoroughly. Be ready to discuss how you would approach building GTM foundations and what specific tactics you would use to resonate with CHRO-level audiences.
✨Showcase Your Demand Generation Expertise
Prepare examples of successful multi-channel campaigns you've run in the past. Highlight your experience with ABM and how you've crafted content that supports the full funnel, from awareness to conversion.
✨Be Ready to Collaborate
This role requires strong cross-functional collaboration. Think of instances where you've partnered with Sales or Product teams to improve deal velocity or create effective enablement materials, and be prepared to share those stories.
✨Demonstrate Your Analytical Skills
Since performance analysis is key, come equipped with insights on how you've optimised campaigns in the past. Be ready to discuss metrics you've tracked and how you've reported on pipeline impact to drive decisions.
