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For Companies At a Glance
- Tasks: Lead the marketing function to drive measurable sales growth through data-driven campaigns.
- Company: Dynamic tech company focused on performance marketing and growth.
- Benefits: Competitive salary, bonus potential, 25 days annual leave, and hybrid work model.
- Why this job: Join a forward-thinking team and make a significant impact on sales pipeline growth.
- Qualifications: Proficient in modern marketing tools and experienced in collaborating with sales teams.
- Other info: Opportunity for budget increase based on performance and strong career development.
The predicted salary is between 100000 - 120000 £ per year.
Location: London, UK (Hybrid) 3 Days a week in the office - Tuesday, Wednesday, Thursday
The Mandate
We are looking for a lead generation engine builder, not a brand custodian. We need a senior operator to take ownership of the marketing function, assess the current state, and build on top of our current processes to drive a measurable (double-digit) increase in sales pipeline. This role sits at the intersection of Marketing, Sales, and Product, translating business goals into executable, data-driven campaigns.
Key Objectives
- Architect the Growth Engine: Optimize our tech stack (HubSpot, Clay, and data orchestration tools) to automate the flow from "suspect" to "opportunity."
- Fuel the SDR Team: Move beyond basic lead handoffs. Act as the intelligence partner to the growing SDR organization, supplying high-intent signals and enriched data to drive outbound efficiency.
- ROI Driven Execution: Establish a clear "Dollars-in to Pipeline-out" model. Manage the budget and external agencies with a focus on unit economics and ROI, not vanity metrics.
- Leadership: Manage the team to increase output velocity. Shift the culture from "activity-based" to "outcome-based."
Who we are looking for
- Technically Proficient Marketer: You are native to the modern stack (HubSpot, Automation, Data Enrichment). You understand how to use tools like Clay to build competitive advantages in outreach.
- A Sales Partner: You have likely worked closely with high-volume SDR/BDR teams before. You understand that Marketing fails if Sales doesn’t succeed.
- A Player-Coach: You can present strategy to the Leadership team, but you are willing to get into the workflows to fix a broken process.
Resources & Team Structure
- Variable Budget: $300k – $400k (approx.) Covers Technology (HubSpot, Clay, etc.), Paid Media (Google Ads, LinkedIn), and Agency fees.
- Actively reviewing opportunities to engage in Events and Conferences for 2026. Note: Potential to increase budget by 20-30% based on demonstrated performance and ROI.
Reporting into this Role: Marketing Director (8 years tenure; deep product/content knowledge & HubSpot execution).
Salary: £100,000 - £120,000, Bonus - 20% All other Standard Benefits 25 Days Annual Leave
VP of Demand Generation Marketing in London employer: Gravitas Recruitment Group (Global) Ltd
Contact Detail:
Gravitas Recruitment Group (Global) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Demand Generation Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate how you can architect a growth engine and drive results, just like we’re looking for in the VP of Demand Generation Marketing role.
✨Tip Number 3
Prepare for interviews by understanding the company’s tech stack and marketing strategies. Be ready to discuss how you can optimise tools like HubSpot and Clay to boost lead generation. We want to see that you can translate business goals into actionable plans!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our success in driving measurable sales pipeline growth.
We think you need these skills to ace VP of Demand Generation Marketing in London
Some tips for your application 🫡
Show Your Numbers: When you're writing your application, make sure to highlight any measurable successes you've had in previous roles. We want to see how you've driven results, so don't be shy about sharing those double-digit increases in sales pipeline!
Tailor Your Approach: Make your application stand out by tailoring it to our specific needs. Reference the tools and strategies mentioned in the job description, like HubSpot and data-driven campaigns. This shows us you understand what we're looking for!
Be Authentic: Let your personality shine through in your application. We’re looking for a lead generation engine builder, not just a list of qualifications. Share your passion for marketing and how you can contribute to our team culture.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at Gravitas Recruitment Group (Global) Ltd
✨Know Your Tech Stack
Familiarise yourself with the tools mentioned in the job description, like HubSpot and Clay. Be ready to discuss how you've used these platforms in previous roles to drive lead generation and optimise marketing processes.
✨Showcase Your ROI Mindset
Prepare examples of how you've established a 'Dollars-in to Pipeline-out' model in past positions. Highlight specific campaigns where you measured success through ROI rather than just vanity metrics.
✨Demonstrate Leadership Skills
Think about times when you've shifted a team's culture from activity-based to outcome-based. Be prepared to share your approach to managing teams and increasing output velocity, as this is crucial for the role.
✨Be a Sales Partner
Illustrate your experience working closely with SDR/BDR teams. Discuss how you've supported sales efforts with high-intent signals and enriched data, showing that you understand the importance of collaboration between marketing and sales.
