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For Companies At a Glance
- Tasks: Lead the marketing function to drive measurable sales growth through data-driven campaigns.
- Company: Dynamic tech company focused on innovative marketing strategies.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Why this job: Join a fast-paced environment where your strategies directly impact sales success.
- Qualifications: Experience with modern marketing tools and a strong understanding of sales dynamics.
- Other info: Collaborative culture with potential for budget growth based on performance.
The predicted salary is between 72000 - 108000 £ per year.
Overview
Location: London, UK (Hybrid) 3 Days a week in the office - Tuesday, Wednesday, Thursday
The Mandate
We are looking for a lead generation engine builder, not a brand custodian. We need a senior operator to take ownership of the marketing function, assess the current state, and build on top of our current processes to drive a measurable (double-digit) increase in sales pipeline. This role sits at the intersection of Marketing, Sales, and Product, translating business goals into executable, data-driven campaigns.
Key Objectives
- Architect the Growth Engine: Optimize our tech stack (HubSpot, Clay, and data orchestration tools) to automate the flow from "suspect" to "opportunity."
- Fuel the SDR Team: Move beyond basic lead handoffs. Act as the intelligence partner to the growing SDR organization, supplying high-intent signals and enriched data to drive outbound efficiency.
- ROI Driven Execution: Establish a clear "Dollars-in to Pipeline-out" model. Manage the budget and external agencies with a focus on unit economics and ROI, not vanity metrics.
- Leadership: Manage the team to increase output velocity. Shift the culture from "activity-based" to "outcome-based."
Who we are looking for
- Technically Proficient Marketer: You are native to the modern stack (HubSpot, Automation, Data Enrichment). You understand how to use tools like Clay to build competitive advantages in outreach.
- A Sales Partner: You have likely worked closely with high-volume SDR/BDR teams before. You understand that Marketing fails if Sales doesn’t succeed.
- A Player-Coach: You can present strategy to the Leadership team, but you are willing to get into the workflows to fix a broken process.
Resources & Team Structure
Variable Budget: $300k – $400k (approx.) Covers Technology (HubSpot, Clay, etc.), Paid Media (Google Ads, LinkedIn), and Agency fees. Actively reviewing opportunities to engage in Events and Conferences for 2026. Note: Potential to increase budget by 20-30% based on demonstrated performance and ROI.
Reporting into this Role: Marketing Director (8 years tenure; deep product/content knowledge & HubSpot execution).
All other Standard Benefits
Organization Details
Seniority level: Director
Employment type: Full-time
Job function: Information Technology and Marketing
Industries: Software Development, IT System Custom Software Development, and Data Infrastructure and Analytics
VP of Demand Generation Marketing in England employer: Gravitas Recruitment Group (Global) Ltd
Contact Detail:
Gravitas Recruitment Group (Global) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Demand Generation Marketing in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their growth engine. Tailor your pitch to show how your experience aligns with their goals – they’ll love that!
✨Tip Number 3
Showcase your results! When discussing your past roles, focus on measurable outcomes. Talk about how you’ve driven sales pipeline increases or optimised marketing processes. Numbers speak louder than words, so let them do the talking for you!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can help us build our lead generation engine. Make sure your application stands out by highlighting your technical proficiency and your ability to work closely with sales teams.
We think you need these skills to ace VP of Demand Generation Marketing in England
Some tips for your application 🫡
Show Your Numbers: When you're writing your application, make sure to highlight any measurable successes you've had in previous roles. We love seeing data-driven results that demonstrate how you've increased sales pipelines or optimised marketing strategies.
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to our specific needs. Mention your experience with tools like HubSpot and Clay, and how you can apply that knowledge to help us build a lead generation engine.
Be Authentic: We want to get to know the real you! Use your application to showcase your personality and passion for marketing. Share your journey and what drives you to succeed in this field—this helps us see if you’re a good fit for our team culture.
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates from us during the process.
How to prepare for a job interview at Gravitas Recruitment Group (Global) Ltd
✨Know Your Tech Stack
Familiarise yourself with HubSpot, Clay, and any other tools mentioned in the job description. Be ready to discuss how you've used these platforms in previous roles to drive lead generation and optimise marketing processes.
✨Showcase Your ROI Mindset
Prepare examples of how you've established clear metrics for success in past campaigns. Highlight your experience in managing budgets and focusing on unit economics rather than vanity metrics to demonstrate your ROI-driven approach.
✨Emphasise Collaboration with Sales
Be prepared to talk about your experience working closely with SDR/BDR teams. Share specific instances where your marketing strategies directly supported sales efforts and led to measurable outcomes.
✨Demonstrate Leadership Skills
Think of examples where you've shifted team culture from activity-based to outcome-based. Discuss how you’ve managed teams to increase output velocity and how you can bring that experience to the role.
