At a Glance
- Tasks: Lead new business sales and build a high-performing sales team.
- Company: Established manufacturer in the workwear and specialist uniform market.
- Benefits: Competitive salary, profit share, flexible working, and clear career progression.
- Other info: Exciting opportunity for career advancement into senior sales leadership.
- Why this job: Drive growth and make an impact while developing your leadership skills.
- Qualifications: Proven B2B sales experience and strong relationship-building skills.
The predicted salary is between 65000 - 75000 £ per year.
Salary: £65,000 – £75,000 basic profit share (OTE £74k–£93k)
Location: Hybrid – North West based (Liverpool & UK travel)
Type: Full-time, permanent | Field-based / Hybrid
Are you a hands-on new business sales leader ready to build and scale a sales function? Our client is a well-established, values-driven manufacturer operating across the workwear and specialist uniform market. As part of a clear growth strategy, they are now looking to appoint a Senior Business Development Manager / Junior Sales Director to drive new business acquisition while laying the foundations for a high-performing regional sales team.
This is a true player-manager role: initially focused on winning new customers yourself, before evolving into a senior sales leadership position as the team and revenue grow.
The Opportunity
In the early stages, you will lead from the front — prospecting, pitching and securing new business across defined customer sectors, with full ownership of your own sales target. Alongside this, you’ll shape the sales strategy, define priority markets and ensure a best-in-class customer experience. Within the first 3–6 months, you’ll begin building your team, starting with responsibility for two Customer Service Representatives and the recruitment of a Regional Business Development Manager / Account Manager. Over the next 1–2 years, this role is expected to progress into a Sales Manager / Sales Director position, with responsibility for regional targets, team development and larger-scale account growth.
Key Responsibilities
- New Business & Field-Based Sales Leadership
- Personally drive new business acquisition, operating as a top-billing contributor in year one
- Identify and prioritise customer verticals, routes to market and value propositions
- Build long-term customer relationships through consultative, service-led selling
- Represent the business at customer meetings, industry events and trade shows
- Sales Strategy & Growth
- Develop and implement a scalable sales strategy aligned to growth plans
- Own pipeline management, forecasting and sales performance reporting
- Use market insight and customer feedback to continuously refine the proposition
- People Leadership & Team Development
- Line manage Customer Service Representatives, ensuring an excellent customer experience
- Recruit, onboard and develop Regional BDMs / Account Managers as the team grows
- Transition accounts over time, moving from individual contribution to strategic leadership
- Coach, motivate and develop the sales team to exceed targets
- Cross-Functional Collaboration
- Work closely with operations, customer care and marketing to ensure seamless delivery
- Contribute to leadership meetings with clear performance insight and market intelligence
Person Specification
- Proven track record in B2B new business sales, ideally within workwear, uniforms or a related sector
- Demonstrable success as a hands-on, high-performing individual contributor
- Experience managing or mentoring others, with clear potential to step into senior sales leadership
- Strategic mindset, able to define markets and sales approaches — but comfortable executing personally
- Strong relationship-building, communication and influencing skills
- Resilient, proactive and comfortable in a field-based role with regular UK travel
- Full UK driving licence required
Package & Benefits
- £65,000 – £75,000 basic salary
- Profit share & Bonuses (c.£10-20K 1st Year)
- Car or car allowance provided
- Flexible, hybrid working environment
- Clear progression into a senior Sales Director role as the function grows
To apply, please submit your CV by clicking on the relevant links. If successful, you will be contacted by one of our consultants within 3 working days. Unfortunately, due to the volume of applications we expect to receive for this vacancy, if you do not hear from us within this time, you should presume your application has been unsuccessful on this occasion.
Senior Business Development Manager in Liverpool employer: Grassroots Recruitment Ltd
Join a well-established, values-driven manufacturer in the workwear and specialist uniform market, where you will have the opportunity to lead from the front as a Senior Business Development Manager. Enjoy a flexible hybrid working environment, competitive salary with profit share, and clear pathways for career progression into senior sales leadership roles. With a focus on personal development and team growth, this role offers a rewarding experience in a supportive culture that values your contributions.
Contact Details:
Grassroots Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Business Development Manager in Liverpool
✨Tip Number 1
Get networking! Attend industry events, trade shows, and local meetups to connect with potential employers and other professionals. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in action! Consider creating a portfolio or case studies that highlight your past successes in business development. This gives you a chance to demonstrate your expertise beyond the written application.
✨Tip Number 3
Be proactive! Don’t wait for job postings to come to you. Reach out directly to companies you're interested in, even if they’re not hiring. A well-timed email can make a lasting impression.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your talents. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Business Development Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Business Development Manager role. Highlight your B2B sales experience and any leadership roles you've had. We want to see how your skills align with our growth strategy!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and specific examples to demonstrate how you’ve driven new business and built relationships. This will help us see your potential impact.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain why you’re passionate about this role and how your experience makes you the perfect fit. We love seeing genuine enthusiasm for what we do at StudySmarter.
Apply Through Our Website:Remember to apply through our website for the best chance of success! It streamlines the process for us and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Grassroots Recruitment Ltd
✨Know Your Numbers
As a Senior Business Development Manager, you'll need to demonstrate your understanding of sales metrics. Be prepared to discuss your past sales performance, including targets met and strategies used. This shows you’re not just a people person but also a results-driven professional.
✨Research the Company
Dive deep into the company’s values, products, and market position. Understanding their approach to workwear and uniforms will help you tailor your responses and show that you’re genuinely interested in contributing to their growth strategy.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific sales situations or challenges. Think of examples from your past where you successfully acquired new business or built relationships. This will highlight your hands-on experience and strategic mindset.
✨Showcase Leadership Potential
Since this role involves transitioning into a leadership position, be ready to discuss your experience in mentoring or managing others. Share examples of how you've motivated teams or contributed to their development, as this will align with the company's focus on building a high-performing sales team.
