Sales Manager - Fire and Security in Aylesbury

Salary: £50,000–£60,000 basic, £7K car allowance. Package: c.£25K 1st Year OTE uncapped (£100k achievable).

Location: Home Based - South of England (regional remit across the South).

Type of work: Full-time, field-based with regional travel.

Are you a commercially driven Fire & Security Sales professional who thrives in an SME environment and wants full ownership of a region? Our client is seeking a high-energy, new business-focused Sales Manager to drive the growth of their Fire & Security division across the southern region. This role is about creating opportunity, not inheriting it – building a strong pipeline, winning new clients, and converting installation projects into long-term maintenance and recurring revenue.

This is a senior, hands-on role for someone who has proven themselves within an SME Fire & Security business and is comfortable operating at pace, without layers of bureaucracy. You’ll be trusted to represent the business externally, shape market perception in the region, and position modern, IP-led platforms such as Genetec with credibility and confidence.

• Drive proactive new business development across the southern region.
• Build and manage a pipeline across FM providers, public sector, corporate estates and specialist verticals.
• Win installation projects typically in the £40k–£100k range and convert these into long-term maintenance contracts.
• Grow the contracted maintenance base, recurring revenue, and profitable small works.
• Promote IP-based Fire & Security solutions, including Genetec and comparable platforms.
• Represent the business at client meetings, site visits, presentations and industry events.
• Develop and strengthen supplier, technology and referral partnerships.
• Maintain accurate CRM, pipeline reporting and revenue forecasting.
• Provide regular insight on performance, market trends and sector feedback.

• Essential:
• Proven background in Fire and Security sector.
• Strong IP knowledge with the ability to discuss platforms such as Genetec credibly.
• Experience within an SME Fire & Security provider, operating with pace and autonomy.
• Demonstrable success in new business acquisition, not just managing existing accounts.
• Track record of growing maintenance and contract portfolios, alongside installations.
• Comfortable targeting and winning work within FM, corporate or specialist environments.
• Commercially astute, confident, resilient and self-managing.

• Desirable:
• Existing network across FM providers, public sector, utilities, transport or complex estates.
• Experience securing frameworks, PSLs or long-term service contracts.

This role offers genuine autonomy, clear commercial influence, and the opportunity to take ownership of a key region as if it were your own business. You’ll be backed with a strong offering, modern technology platforms, and a remuneration package designed to reward growth and retention.

Package includes:

• £50,000–£60,000 basic salary (up to £65,000 for an outstanding candidate).
• Car allowance of £7,000.
• c.30% OTE linked to growth and retention performance.
• £100k realistic on-target earnings.
• Long-term career progression as the division continues to grow.

To apply, please submit your CV by clicking on the relevant links. If successful, you will be contacted by one of our consultants within 3 working days. Unfortunately, due to the volume of applications we expect to receive for this vacancy, if you do not hear from us within this time, you should presume your application has been unsuccessful on this occasion.

Grassroots Recruitment is acting as a recruitment agency and a recruitment business in respect of this vacancy. Grassroots Recruitment is an equal opportunities employer and recruiter. We welcome applications from all sections of the community, regardless of age, race, sex, sexual orientation, marital status, religion or disability.