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- Tasks: Lead exciting marketing campaigns and events to drive sales in the UK and Ireland.
- Company: Join a dynamic team at Grassroots Recruitment, a leader in connecting talent with opportunity.
- Benefits: Enjoy a hybrid work model with 3 days on-site and opportunities for career growth.
- Why this job: Perfect for those eager to make an impact in marketing and develop their skills in a supportive environment.
- Qualifications: Ideal for Marketing Executives looking to step up; demand gen experience is a plus.
- Other info: Diversity is celebrated here; we welcome applicants from all backgrounds.
The predicted salary is between 28800 - 48000 £ per year.
The Marketing Manager will execute the Field Marketing (Demand Gen) Plan for the UK and Ireland market with the potential expansion to other countries in the future. With guidance from the Marketing Director, the Marketing Manager will be responsible for creating and executing the marketing campaigns in plan (Digital and F2F events, Asset Syndication, Email campaigns as an example), to enable sales to build, accelerate and win pipeline. The position is focused on outbound, customer-facing activities and will require close engagement with Sales and the Account Development Executive (ADE) team. This individual will need to be able to work directly with suppliers, manage the field marketing budget and if/when required, develop, execute and track local and account specific demand generation campaigns. There will be an opportunity to assist with large 3rd Party tradeshow event management as well as company owned events. This position would be suitable for a Marketing Executive/Assistant who is looking to progress their career into a Marketing Manager position.
Skills Required:
- Strong work-ethic and can-do attitude.
- Demand generation marketing experience, including field marketing, campaigns, industry marketing, digital marketing and/or partner marketing, ideally within the Software IT Industry.
- Account Based, Digital, and/or Social Media marketing experience is a plus.
- Knowledge of marketing principles, practices, tactics, tools.
- Knowledge of direct marketing, customer event, vendor practices and procedures.
- Able to demonstrate experience in creating and executing virtual customer demand-gen touches, experiences, and events.
- Experience analyzing results and driving improvements into campaigns/tactics.
- Experience working with Enterprise customers, sales and/or channel partners a plus.
- Strong project and budget management skills.
- Excellent interpersonal, written and verbal communications skills.
The role is based in Reading with 3 days a week required on site.
Application Response Policy
To apply, please submit your CV by clicking on the relevant links. If successful you will be contacted by one of our consultants within 3 working days. Unfortunately due to the volume of applications we expect to receive, if you do not hear from us within this time you should presume your application has been unsuccessful on this occasion.
Recruitment + Diversity Statement
Grassroots Recruitment is acting as a recruitment agency and a recruitment business in respect of this vacancy. Grassroots Recruitment is an equal opportunities employer and recruiter. We welcome applications from all sections of the community, regardless of age, race, sex, sexual orientation, marital status, religion or disability.
Marketing Manager in Reading) employer: Grassroots Recruitment Limited
Contact Detail:
Grassroots Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Reading)
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation marketing, especially within the Software IT industry. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-paced field.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in outbound and customer-facing roles. Engaging with them can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've executed in the past. Highlight your ability to analyse results and improve tactics, as this aligns closely with the responsibilities of the Marketing Manager position.
✨Tip Number 4
Showcase your project and budget management skills by preparing a brief overview of how you've managed similar tasks in previous roles. This will help illustrate your capability to handle the responsibilities outlined in the job description.
We think you need these skills to ace Marketing Manager in Reading)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in demand generation marketing, particularly in the Software IT industry. Emphasise your skills in executing marketing campaigns and managing budgets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your background aligns with the responsibilities of the Marketing Manager position. Mention specific examples of past campaigns you've executed.
Highlight Relevant Skills: In your application, clearly outline your project management skills, experience with digital marketing, and any familiarity with account-based marketing strategies. This will demonstrate your fit for the role.
Showcase Communication Skills: Since excellent interpersonal and communication skills are crucial for this role, consider including examples of how you've successfully collaborated with sales teams or managed customer-facing events in your application.
How to prepare for a job interview at Grassroots Recruitment Limited
✨Showcase Your Demand Generation Experience
Be prepared to discuss your previous experience in demand generation marketing. Highlight specific campaigns you've executed, particularly in the Software IT industry, and how they contributed to sales success.
✨Demonstrate Budget Management Skills
Since managing the field marketing budget is a key responsibility, come equipped with examples of how you've successfully managed budgets in past roles. Discuss any challenges you faced and how you overcame them.
✨Engage with Sales Collaboration
This role requires close engagement with the Sales and Account Development Executive teams. Be ready to explain how you've collaborated with sales teams in the past to drive marketing initiatives and improve pipeline results.
✨Prepare for Project Management Questions
Expect questions about your project management skills. Prepare to share examples of how you've planned, executed, and tracked marketing campaigns, including any large events or tradeshows you've managed.
