Senior Business Development Manager in Liverpool)

Are you a hands‑on new business sales leader ready to build and scale a sales function? Our client is a well‑established, values‑driven manufacturer operating across the workwear and specialist uniform market. As part of a clear growth strategy, they are now looking to appoint a Senior Business Development Manager / Junior Sales Director to drive new business acquisition while laying the foundations for a high‑performing regional sales team. This is a true player‑manager role: initially focused on winning new customers yourself, before evolving into a senior sales leadership position as the team and revenue grow.

Opportunity

In the early stages, you will lead from the front – prospecting, pitching and securing new business across defined customer sectors, with full ownership of your own sales target. Alongside this, you’ll shape the sales strategy, define priority markets and ensure a best‑in‑class customer experience. Within the first 3‑6 months, you’ll begin building your team, starting with responsibility for two Customer Service Representatives and the recruitment of a Regional Business Development Manager / Account Manager. Over the next 1‑2 years, this role is expected to progress into a Sales Manager / Sales Director position, with responsibility for regional targets, team development and larger‑scale account growth.

Key Responsibilities

• Personally drive new business acquisition, operating as a top‑billing contributor in year one
• Identify and prioritise customer verticals, routes to market and value propositions
• Build long‑term customer relationships through consultative, service‑led selling
• Represent the business at customer meetings, industry events and trade shows

Sales Strategy + Growth

• Develop and implement a scalable sales strategy aligned to growth plans
• Own pipeline management, forecasting and sales performance reporting
• Use market insight and customer feedback to continuously refine the proposition

People Leadership + Team Development

• Line manage Customer Service Representatives, ensuring an excellent customer experience
• Recruit, onboard and develop Regional BDMs / Account Managers as the team grows
• Transition accounts over time, moving from individual contribution to strategic leadership
• Coach, motivate and develop the sales team to exceed targets

Cross‑Functional Collaboration

• Work closely with operations, customer care and marketing to ensure seamless delivery
• Contribute to leadership meetings with clear performance insight and market intelligence

Person Specification

• Proven track record in B2B new business sales, ideally within workwear, uniforms or a related sector
• Demonstrable success as a hands‑on, high‑performing individual contributor
• Experience managing or mentoring others, with clear potential to step into senior sales leadership
• Strategic mindset, able to define markets and sales approaches – but comfortable executing personally
• Strong relationship‑building, communication and influencing skills
• Resilient, proactive and comfortable in a field‑based role with regular UK travel
• Full UK driving licence required

Package + Benefits

• 65,000 - 75,000 basic salary
• Profit share + Bonuses (c.10‑20K 1st Year)
• Car or car allowance provided
• Flexible, hybrid working environment
• Clear progression into a senior Sales Director role as the function grows

To apply, please submit your CV by clicking on the relevant links. If successful, you will be contacted by one of our consultants within 3 working days. Unfortunately, due to the volume of applications we expect to receive for this vacancy, if you do not hear from us within this time, you should presume your application has been unsuccessful on this occasion.