Job DescriptionMain purpose of role:\ NThe Social Media & Digital Executive plays a pivotal role in developing the social media presence of Sarah Nelson’s Grasmere Gingerbread through planning, creating, scheduling, and posting effective social media content. Combining creativity with strategy, the Social Media & Digital Executive works to achieve two core objectives; firstly, to build brandawareness via all relevant social media channels and, secondly, to drive new audiences to the Grasmere Gingerbread website and outlets.\ NSalary: £30’000 - £35’000 (dependent on skills, experience and relevant qualification)\ NLocation: Grasmere, Lake District National Park (on-site role)\ NDays & hours of work: Monday to Friday 40 hours; 9.00 am to 5.30pm (1 hour for lunch) plus an additional 2.5 hours covering evenings and weekends off-site for social channels.\ NMain tasks of role:\ NSocial Media: \ N
Manage, maintain and grow all company social media accounts - Facebook, Instagram, X, LinkedIn, TikTok, YouTube;
Build and implement an exciting content calendar plan for Grasmere Gingerbread social media channels;
Develop creative, innovative and engaging content (photography, videography, copy);
Ensure consistency of ‘tone’ and ‘voice’ (written and visual) within compelling narratives that reflect the traditional values of the Grasmere Gingerbread brand;
Community management by actively listening and reacting appropriately across different platforms to sustain and engage the audience;
Respond reactively & positively to all customer service enquiries;
Initiate andimplement collaborations & competitions that raise awareness and generate a positive buzz for Grasmere Gingerbread;
Source, liaise, communicate and coordinate micro-influencer/influencer opportunities;
Monitor, track, analyse, interpret and report on social media platform performance to effectively enhance and tailor future content to drive growth using tools/software such as Google Analytics, Hootsuite, LinkTree and Meta insights.\ N
Digital Marketing:\ N
Execute digital advertising campaigns on Meta Business Suite and adjust schedules based on performance data;
Understand and coordinate with external agencies for PPC/Google Ad campaigns and monitor using GA4;
Work closelywith Head of Marketing & Sales to progress the overall marketing objectives of the business;
Where appropriate manage and administer budgets;
Stay up to date with the latest digital marketing trends and innovations within the industry.\ N
Photography:\ N
Product and setting photography;
Use of AdobeLightroom/Photoshop and photography editing software;
In-house andPR photography requirements;
Liaise and coordinate photography shoots with external photographers;
Operate and amplify Grasmere Gingerbread Pinterest
Social Media And Digital Executive in Waltham Cross employer: Grasmere Gingerbread
Grasmere Gingerbread offers a unique opportunity to work in the stunning Lake District National Park, where creativity meets tradition in a friendly family business. Employees benefit from a supportive work culture that prioritises social responsibility, alongside perks such as health policies, staff discounts, and opportunities for professional development. Join us to contribute to a brand with over 170 years of heritage while enjoying free refreshments and unlimited gingerbread at work.
