At a Glance
- Tasks: Manage and grow social media accounts while creating engaging content for Grasmere Gingerbread.
- Company: Join an iconic family business in the stunning Lake District National Park.
- Benefits: Enjoy free parking, staff discounts, and paid courses to boost your skills.
- Other info: On-site role with opportunities for creativity and career growth.
- Why this job: Be part of a brand with over 170 years of heritage and make a real impact.
- Qualifications: Experience in social media management and digital marketing is essential.
The predicted salary is between 25000 - 30000 £ per year.
The Social Media role focuses on building brand awareness via all relevant social media channels and driving new audiences to the Grasmere Gingerbread website and outlets.
Location: Grasmere, Lake District National Park (on-site role)
Working Days: 9.00 am to 5.30 pm (1 hour for lunch) plus an additional 2.5 hours covering evenings and weekends off-site for social channels.
Social Media:
- Manage, maintain and grow all company social media accounts - Facebook, Instagram, X, LinkedIn, TikTok, YouTube.
- Build and implement an exciting content calendar plan for Grasmere Gingerbread social media channels.
- Develop creative, innovative and engaging content (photography, videography, copy).
- Ensure consistency of ‘tone’ and ‘voice’ (written and visual) within compelling narratives that reflect the traditional values of the Grasmere Gingerbread brand.
- Community management by actively listening and reacting appropriately across different platforms to sustain and engage the audience.
- Monitor, track, analyse, interpret and report on social media platform performance to effectively enhance and tailor future content to drive growth using tools/software such as Google Analytics, Hootsuite, LinkTree and Meta insights.
Digital Marketing:
- Execute digital advertising campaigns on Meta Business Suite and adjust schedules based on performance data.
- Understand and coordinate with external agencies for PPC/Google Ad campaigns and monitor using GA4.
- Work closely with Head of Marketing.
- Stay up to date with the latest digital marketing trends and innovations within the industry.
- Use of Adobe Lightroom/Photoshop and photography editing software.
- In-house and PR photography requirements.
- Operate and amplify Grasmere Gingerbread Pinterest account.
Video:
- Film, edit and upload reels, videos for TikTok, Instagram and Vimeo.
- Support the team with creation of graphics for marketing and sales assets with Canva or Adobe Illustrator.
- Photo library management to ensure content is named and categorised properly and accessible for the team.
- Responsible for media archive (includes press, print, audio, video).
- Budget management for digital advertising campaigns.
- Responsible for Grasmere Gingerbread account on Eventbrite.
- Create and coordinate Grasmere Gingerbread email footers using WiseStamp software.
- Other relevant activities out with immediate job description that may positively impact upon sales and marketing activity.
Significant experience managing social media and content creation; proven success running digital campaigns; the professional authority and ability to ensure that the Grasmere Gingerbread brand and ethos are upheld at all times; understanding of the food industry and appreciation of the unique Lake District landscape.
Benefits:
- Free parking in Grasmere for non-residents.
- My Cumbria Card, offering discounts on regional attractions and facilities.
- Staff discount.
- Paid external courses that support the role.
- Company phone, laptop and camera are provided with this position.
This on-site position is located within the marketing office in Grasmere and is not offered hybrid or remote. A UK Driving License is required for this role.
To respect over 170 years of heritage, to protect the integrity of the brand, and to sympathetically grow the business to fulfil future customer expectations.
Grasmere Gingerbread is an iconic, third generation family business in the heart of the UNESCO Lake District National Park in Cumbria.
Social Media and Digital Executive employer: Grasmere Gingerbread
Grasmere Gingerbread offers a unique opportunity to work in the stunning Lake District National Park, where creativity meets tradition in a friendly family business. Employees benefit from a supportive work culture that prioritises social responsibility, alongside perks such as health policies, staff discounts, and opportunities for professional development. Join us to contribute to a brand with over 170 years of heritage while enjoying free refreshments and unlimited gingerbread at work.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Digital Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Grasmere Gingerbread and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Grasmere Gingerbread are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Grasmere Gingerbread on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Grasmere Gingerbread. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media and Digital Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Grasmere Gingerbread. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Grasmere Gingerbread:Show us that you’ve done your homework! In your application, briefly mention what you admire about Grasmere Gingerbread’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Grasmere Gingerbread
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Grasmere Gingerbread will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Grasmere Gingerbread, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
