At a Glance
- Tasks: Manage and grow social media accounts while creating engaging content for Grasmere Gingerbread.
- Company: Join an iconic family business in the stunning Lake District National Park.
- Benefits: Enjoy free parking, staff discounts, and paid courses to boost your skills.
- Other info: On-site role with opportunities for creativity and career growth.
- Why this job: Be part of a brand with over 170 years of heritage and make a real impact.
- Qualifications: Experience in social media management and digital marketing is essential.
The predicted salary is between 25000 - 30000 £ per year.
The Social Media role focuses on building brand awareness via all relevant social media channels and driving new audiences to the Grasmere Gingerbread website and outlets.
Location: Grasmere, Lake District National Park (on-site role)
Working Days: 9.00 am to 5.30 pm (1 hour for lunch) plus an additional 2.5 hours covering evenings and weekends off-site for social channels.
Social Media:
- Manage, maintain and grow all company social media accounts - Facebook, Instagram, X, LinkedIn, TikTok, YouTube.
- Build and implement an exciting content calendar plan for Grasmere Gingerbread social media channels.
- Develop creative, innovative and engaging content (photography, videography, copy).
- Ensure consistency of ‘tone’ and ‘voice’ (written and visual) within compelling narratives that reflect the traditional values of the Grasmere Gingerbread brand.
- Community management by actively listening and reacting appropriately across different platforms to sustain and engage the audience.
- Monitor, track, analyse, interpret and report on social media platform performance to effectively enhance and tailor future content to drive growth using tools/software such as Google Analytics, Hootsuite, LinkTree and Meta insights.
Digital Marketing:
- Execute digital advertising campaigns on Meta Business Suite and adjust schedules based on performance data.
- Understand and coordinate with external agencies for PPC/Google Ad campaigns and monitor using GA4.
- Work closely with Head of Marketing.
- Stay up to date with the latest digital marketing trends and innovations within the industry.
- Use of Adobe Lightroom/Photoshop and photography editing software.
- In-house and PR photography requirements.
- Operate and amplify Grasmere Gingerbread Pinterest account.
Video:
- Film, edit and upload reels, videos for TikTok, Instagram and Vimeo.
- Support the team with creation of graphics for marketing and sales assets with Canva or Adobe Illustrator.
- Photo library management to ensure content is named and categorised properly and accessible for the team.
- Responsible for media archive (includes press, print, audio, video).
- Budget management for digital advertising campaigns.
- Responsible for Grasmere Gingerbread account on Eventbrite.
- Create and coordinate Grasmere Gingerbread email footers using WiseStamp software.
- Other relevant activities out with immediate job description that may positively impact upon sales and marketing activity.
Significant experience managing social media and content creation; proven success running digital campaigns; the professional authority and ability to ensure that the Grasmere Gingerbread brand and ethos are upheld at all times; understanding of the food industry and appreciation of the unique Lake District landscape.
Benefits:
- Free parking in Grasmere for non-residents.
- My Cumbria Card, offering discounts on regional attractions and facilities.
- Staff discount.
- Paid external courses that support the role.
- Company phone, laptop and camera are provided with this position.
This on-site position is located within the marketing office in Grasmere and is not offered hybrid or remote. A UK Driving License is required for this role.
Grasmere Gingerbread is an iconic, third generation family business in the heart of the UNESCO Lake District National Park in Cumbria.
Social & Digital Media Executive employer: Grasmere Gingerbread
Grasmere Gingerbread offers a unique opportunity to work in the stunning Lake District National Park, where creativity meets tradition in a friendly family business. Employees benefit from a supportive work culture that prioritises social responsibility, alongside perks such as health policies, staff discounts, and opportunities for professional development. Join us to contribute to a brand with over 170 years of heritage while enjoying free refreshments and unlimited gingerbread at work.
