Digital Marketing and Website Officer

Applicants must be in commutable distant of LA22 9SW, or have secured accommodation within the area; housing is scarce and expensive within the region. A new and exciting role for an experienced tourism marketer to dynamically shape and deliver the visitor experience at the world-famous Grasmere Gingerbread Shop (and its sister shop in Hawkshead) and to deliver an expansive/rewarding outreach programme. to respect over 170 years of heritage, to protect the integrity of the brand, and to sympathetically grow the business to fulfil future customer expectation. Grasmere Gingerbread® is an iconic, third generation family business in the heart of the UNESCO Lake District National Park in Cumbria. Position: Tourism Marketing & Heritage Manager Grasmere, Lake District National Park (on-site role) additional remuneration for foreign language skills. Full-time on-site Monday to Friday (40 hours a week) but these hours may increase due to the variable demands of the role. Main purpose of the job: With an understanding and appreciation of the Grasmere Gingerbread® provenance, to drive visitors to the business’s Grasmere and Hawkshead shops for a unique heritage experience. Brand Development Manager Marketing and Sales team, ecommerce, dispatch, procurement, production, retail operations, bakery and finance. Tourism and travel organisations, tour operators and tour guides, community organisations and other relevant agencies. Designers, printers, marketing associates, PR, photographers, copywriters, translation services, and relevant customers, corporate clients, and potential stakeholders. Tourism Marketing & Heritage Manager Identify and implement opportunities within the overall marketing strategy to meet the company’s objective of driving/increasing visitor numbers to the two Grasmere Gingerbread® shops and to provide an exceptional visitor experience; # Facilitate, manage and co-ordinate relevant/appropriate marketing activity; # Responsible for managing all marketing print and its distribution; # Manage and co-ordinate all marketing, advertising and promotional activities; # Promote Grasmere Gingerbread shop(s) to international markets through forums, networking and assets; # Promote The Grasmere Gingerbread Shop (and Hawkshead shop) as visitor attractions within the wider tourism sector; # Organise and attend business events and exhibitions (will involve travel); # Host VIP/Tour Operator visits; # Implement the ‘Talk and Taste’ visitor option (market, sell, facilitate and train team), and when required deliver this service outside The Grasmere Gingerbread Shop (costume to be worn); # Manage, administer and deliver the Grasmere Gingerbread® outreach/history programme (costume to be worn); # Gather, manage and utilise all relevant visitor and operator data; # Produce reports as directed by the Brand Development Manager; # Manage the Marketing & Sales team internal communications; # Provide support to members of the Marketing and Sales team as and when required; # Budget monitoring across relevant marketing activities; # Proven track record of working within the marketing and tourism industry (preferably within the local region); · Able to manage and co-ordinate several projects at once; · Enthusiastic and creative; · Fully computer literate; · Full driving license. Qualifications in a marketing discipline(s); · Experience of working within a tourism/heritage organisation or tour operator; · Digital marketing experience. Health policy with the option to add family members. Free car parking in Grasmere if not resident; My Cumbria Card’ offering discounts for regional attractions and facilities; Staff discount; This on-site position is located with the marketing office in Grasmere; · Additional working outside normal office hours may be required to meet the demands of the position i.e. trade exhibitions, hosting tour operators, etc. Application forms (downloaded from the website under ‘Contact’ – Employment) and If selected, Zoe Evans, our People and Culture Manager, will undertake a telephone