n The Social Media & Digital Executive plays a pivotal role in developing the social media presence of Sarah Nelson’s Grasmere Gingerbread through planning, creating, scheduling, and posting effective social media content. Combining creativity with strategy, the Social Media & Digital Executive works to achieve two core objectives; firstly, to build brand awareness via all relevant social media channels and, secondly, to drive new audiences to the Grasmere Gingerbread website and outlets. \Grasmere, Lake District National Park (on-site role) \n Days & hours of work: Monday to Friday 40 hours; 9.00 am to 5.30pm (1 hour for lunch) plus an additional 2.5 hours covering evenings and weekends off-site for social channels. \n Social Media: \Manage, maintain and grow all company social media accounts - Facebook, Instagram, X, LinkedIn, TikTok, YouTube; \Build and implement an exciting content calendar plan for Grasmere Gingerbread social media channels; \Develop creative, innovative and engaging content (photography, videography, copy); \Ensure consistency of ‘tone’ and ‘voice’ (written and visual) within compelling narratives that reflect the traditional values of the Grasmere Gingerbread brand; \Community management by actively listening and reacting appropriately across different platforms to sustain and engage the audience; \Respond reactively & positively to all customer service enquiries; \Monitor, track, analyse, interpret and report on social media platform performance to effectively enhance and tailor future content to drive growth using tools/software such as Google Analytics, Hootsuite, LinkTree and Meta insights. \n Digital Marketing: \Execute digital advertising campaigns on Meta Business Suite and adjust schedules based on performance data; \Understand and coordinate with external agencies for PPC/Google Ad campaigns and monitor using GA4; \Work closely with Head of Marketing & Sales to progress the overall marketing objectives of the business; \Stay up to date with the latest digital marketing trends and innovations within the industry. \Use of Adobe Lightroom/Photoshop and photography editing software; \In-house and PR photography requirements; \Operate and amplify Grasmere Gingerbread Pinterest account. \n Video: \Film, edit and upload, reels, videos of TikTok, Instagram and Vimeo. \Support the team with creation of graphics for marketing and sales assets with Canva or Adobe Illustrator; \Photo library management to ensure content is named and categorised properly and accessible for the team; \Responsible for media archive (includes press, print, audio, video); \Budget management for digital advertising campaigns; \Responsible for Grasmere Gingerbread account on Eventbrite; \Create and coordinate Grasmere Gingerbread email footers using WiseStamp software; \Other relevant activities out with immediate job description that may positively impact upon sales and marketing activity. \Significant experience managing social media and content creation; \Proven success running digital campaigns; \The professional authority and ability to ensure that the Grasmere Gingerbread brand and ethos are upheld at all times; \Understanding food industry and appreciation of the unique Lake District landscape. \The following benefits (points 1, 4, 5 & 7) after 6 months’ probationary period, point 2 after one year’s service: \Health policy with the option to add family members, including a cashback scheme for healthcare, everyday essentials and leisure spending; \Free parking in Grasmere for non-residents; \My Cumbria Card’, offering discounts on regional attractions and facilities; \Staff discount; \Paid external courses that support the role; \Company phone, laptop and camera are provided with this position. \This on-site position is located with the marketing office in Grasmere and is not offered hybrid or remote. \UK Driving License is required for this role. \to respect over 170 years of heritage, to protect the integrity of the brand, and to sympathetically grow the business to fulfil future customer expectation. \n Grasmere Gingerbread is an iconic, third generation family business in the heart of the UNESCO Lake District National Park in Cumbria.
Digital / Social Media Executive in Ambleside employer: Grasmere Gingerbread
Grasmere Gingerbread offers a unique opportunity to work in the stunning Lake District National Park, where creativity meets tradition in a friendly family business. Employees benefit from a supportive work culture that prioritises social responsibility, alongside perks such as health policies, staff discounts, and opportunities for professional development. Join us to contribute to a brand with over 170 years of heritage while enjoying free refreshments and unlimited gingerbread at work.
