At a Glance
- Tasks: Lead paid growth strategies for high-growth tech companies and manage significant budgets.
- Company: Join Graphite, a tech-enabled growth agency with a focus on impact.
- Benefits: Enjoy a fully remote role with flexible work hours and competitive compensation.
- Other info: Collaborative environment that values autonomy and continuous improvement.
- Why this job: Make a real impact by driving innovative paid media strategies for top tech brands.
- Qualifications: 7+ years in paid media with strong leadership and data analysis skills.
The predicted salary is between 58500 - 71500 £ per year.
Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content, SEO, AEO, and paid media. We’re obsessed with impact: it’s foundational to who we are, why we’re successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet. We are a fully distributed company with team members located across North America, Latin America, and Europe.
We seek an experienced Growth Director (Paid Media) to lead paid growth strategies for high-growth tech companies. You will develop and execute full-funnel media, measurement, and creative strategies that drive business results for our partners, and build the paid team that delivers them. Success requires strong problem-solving skills, an AI-first way of working, and ownership of complex, large-scale programs. This opportunity is full-time and fully remote, offering the flexibility to work from home.
What you’ll do:
- Lead paid growth strategies for tech companies, managing $1M+ a month in spend across clients.
- Own full-funnel media plans across search, social, video and CTV, programmatic, and ChatGPT Ads, including channel expansion and investment scenario planning.
- Design each client’s measurement plan: tracking, geo-holdout and in-platform lift tests, and MMM calibration.
- Decide what is incremental.
- Set creative strategy and the testing roadmap, turning research and test results into concepts and briefs.
- Run accounts AI-first: use AI workflows for audits, pacing, reporting, and optimization, and override them when they are wrong.
- Present insights and outcomes to executives in weekly, monthly, and quarterly business reviews, linking paid results with SEO and AEO.
- Support hiring and lead the paid team by building the team, designing playbooks, and coaching them on how to run highly effective paid programs.
What expertise you’ll need:
- Paid Media: 7+ years of agency or in-house paid media experience, including $1M+ a month across multiple clients and channels.
- Full-Funnel Buying: Hands-on with Google Ads, Microsoft Ads, Meta Ads, TikTok, LinkedIn, YouTube, and programmatic (DV360 or similar). Owns forecasting, pacing, and budget allocation against business goals.
- Measurement: Has run lift tests end to end and acted on MMM readouts. Fluent in incrementality, attribution, KPI selection, and business economics.
- Creative Strategy: Has led creative strategy and testing programs, not only briefed them.
- AI Adoption: Uses LLMs daily and has built at least one AI workflow (audits, reporting, optimization, or creative) that saved the team real time.
- Data Analysis: Exceptional data analysis skills; comfortable in Looker, Sheets and storytelling.
- Leadership: Has managed and developed a team of paid marketers, with executive presence in front of VP and C-suite marketers.
How we’ll help:
- Process As Needed - We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products - through iteration, measurement, and continuous improvement.
- Autonomy - We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes.
- Flexible Work Environment - Everyone’s optimal work style is unique. We operate as a distributed team across the United States, Canada, Latin America, and Europe. We optimize for productivity and performance, not time spent in an office. Help us build an optimal work environment that fits you as an individual.
- Compensation - We want to work with the best people in the World and compensate accordingly.
Paid Media Growth Director employer: Graphite
Graphite is an exceptional employer that fosters a culture of autonomy and collaboration, allowing Account Managers to thrive in a fully remote environment. With a strong emphasis on employee growth, flexible work arrangements, and competitive compensation, we empower our team members to produce their best work while enjoying the freedom to balance their personal and professional lives. Join us to be part of a mission-driven company that values impact and innovation in the digital marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Growth Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Graphite and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Graphite are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Graphite on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Graphite. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Growth Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Graphite. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Graphite:Show us that you’ve done your homework! In your application, briefly mention what you admire about Graphite’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Graphite
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Graphite will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Graphite, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
