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- Tasks: Create and optimise digital marketing campaigns to attract and convert high-quality leads.
- Company: Join GraphAware, a leader in graph technology with a remote-first culture.
- Benefits: Enjoy flexible working, competitive pay, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic environment while working with cutting-edge tools.
- Qualifications: 3-5 years in digital marketing, strong communication skills, and tech-savvy.
- Other info: Collaborate globally and participate in exciting projects that drive innovation.
The predicted salary is between 35000 - 45000 £ per year.
Job Location: Open to candidates from anywhere in the EU and UK
Flexibility: Fully remote role
About the role
As a Digital Marketer at GraphAware, you will turn a deep understanding of our product, customers and market into effective, joined-up digital marketing activity. Working as an individual contributor within the marketing team and directly with our sales team, you will create campaigns, implement systems, and improve how we attract the right audience, generate high-quality leads, and convert them into customers.
While the role is hands-on, we are looking for someone with the curiosity and commercial awareness to spot opportunities, challenge assumptions, and suggest better ways of doing things. If you see a way to improve how we acquire, nurture or convert leads, you should feel confident proposing it and taking ownership of making it happen.
What You Will Be Doing
- Improve organic visibility: Work with our content writer to strengthen our SEO strategy by identifying high-value keyword opportunities, optimising existing content and ensuring new content is structured for search performance. This includes developing topic clusters, conducting keyword research, and running on-page, off-page and technical SEO improvements.
- Optimise the marketing lifecycle: Improve how leads move through the funnel from initial conversion through to qualified opportunities and customers. This includes conversion rate optimisation, building and refining nurture workflows, designing segmentation strategies, and managing lifecycle campaigns to maximise the value of every lead generated.
- Manage the marketing technology stack: Take responsibility for our marketing technology infrastructure, with HubSpot and WordPress at its core. You will maintain our website, CRM data quality, workflows and automation, and support campaign activity across the team, ensuring our systems are configured to support both marketing and sales processes.
- Drive demand and conversion through digital channels: Develop and run digital campaigns that generate high-quality traffic and leads. This includes managing paid acquisition activity and supporting organic growth, continuously testing and improving campaigns to maximise performance and ROI.
- Deliver reliable marketing insight and measurement: Ensure our analytics and tracking infrastructure allow us to understand the impact of digital marketing across the full customer journey. You will analyse campaign performance, report on results, and identify opportunities to improve marketing effectiveness.
- Peer training and support: Additionally, the digital marketer will provide informal HubSpot training and create manuals for the marketing and sales teams to ensure processes are followed and the tool is being used to its full potential.
What we are looking for
- Proven expertise: 3-5 years of experience in high-impact digital marketing roles, ideally within organisations selling technical products with long sales cycles.
- Autonomy: A self-starter who can manage and prioritise their own workload, hitting deadlines without constant supervision.
- Curious and up to date with the newest tools: able to identify new means to reach our customers.
- Technical proficiency: Hands-on experience with marketing automation tools, CMS platforms, and data analytics (Google Analytics, HubSpot etc).
- Communication: Exceptional verbal and written communication skills for cross-team alignment.
Nice to have
- Ahrefs, or similar (Moz, Semrush, etc)
- Screaming Frog
- Webinar and online event tools
What we offer
- Remote-first, results-oriented culture: Work autonomously, stay accountable, and focus on outcomes over processes.
- True flexibility: Work from anywhere in Europe or UK with schedules that balance your life.
- Knowledge growth: Learn through challenging projects and peer collaboration.
- Global connections: Build relationships through regular international team meetups.
- Competitive compensation: Enjoy regular salary reviews that recognise your evolving impact.
- Equity participation: Share in the company's success through our share scheme program.
GraphAware's values
- Sense of ownership: We take pride in our work and responsibility for outcomes, driving meaningful impact through personal commitment.
- Commitment to excellence: We are motivated to continuously improve and deliver work we can be proud of.
- Customer success focus: We are dedicated to creating genuine value and building strong, lasting relationships with our customers.
- Graph innovation leadership: We are passionate about graph technology and excited to push the boundaries.
- Mutual support: We are always here for each other, fostering an environment where everyone can do their best work.
Ready to make an impact? Join GraphAware and be part of something truly transformative. Apply now and help shape the future of graph-powered intelligence analysis!
Digital Marketer in London employer: GraphAware
Contact Detail:
GraphAware Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or attend virtual events. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their needs, especially in areas like SEO and campaign execution.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Digital Marketer in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Digital Marketer role. Highlight your expertise in digital marketing, campaign execution, and analytics to show us you’re the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your background aligns with our mission at GraphAware. Be genuine and let your personality come through!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Include specific examples of campaigns you've run or improvements you've made that resulted in measurable outcomes. We love seeing how you’ve made an impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at GraphAware
✨Know Your Stuff
Before the interview, dive deep into GraphAware's products and services. Understand their digital marketing strategies, especially around SEO and demand generation. This will help you speak confidently about how your skills can directly contribute to their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your expertise in digital marketing, particularly in B2B SaaS environments. Discuss campaigns you've executed, tools you've used like HubSpot or Google Analytics, and the results you've achieved to demonstrate your impact.
✨Be Ready to Propose Ideas
GraphAware values curiosity and innovation. Think of a few suggestions on how they could improve their marketing strategies or lead conversion processes. Presenting these ideas during the interview shows initiative and aligns with their commitment to excellence.
✨Ask Insightful Questions
Prepare thoughtful questions about their current marketing challenges or future goals. This not only shows your interest in the role but also gives you a chance to demonstrate your analytical thinking and understanding of the digital marketing landscape.