The Senior YouTube Strategist leads the strategy, audience and commercial growth of the National Theatre’s presence on YouTube. It is a key role in the Digital Department’s evolving Distribution and Social strategy, and understanding of global, mass, and younger audiences.
The Successful Candidate Will Have The Following
- Significant experience as a YouTube strategist, channel manager, or closely equivalent role, with a demonstrable track record of growing a YouTube channel's subscribers, watch time and engagement
- Deep, current understanding of the YouTube algorithm, platform mechanics and how packaging (titles, thumbnails, metadata) affects discoverability and performance
- Strong data literacy - fluent in YouTube Studio and other analytics tools, with a track record of using data to shape content and packaging decisions
- Clear understanding of YouTube as a distinct medium - neither a pure distribution platform nor a pure social platform - and what that means for content strategy, pacing and community-building
- Experience developing strategy across a range of content lengths and formats, from short-form through to long-form/full-length content. Demonstrate an understanding of YouTube’s broader digital content landscape (Creators, Podcasts etc.)
- Experience building and nurturing on-platform community and audience loyalty, not just optimising for view counts.
If that sounds like you, this may be the role for you!
Working with us will give you…
- Complimentary staff tickets for shows and guided tours, subject to availability and policy
- 25 days annual leave increasing up to 32 with length of service (plus bank holidays)
- Development Programmes via e-learning platform, and specialist in-person training relating to role
- Access to interest‑free season ticket loan and cycle scheme partnership
- Enhanced sick pay
- Family Friendly policies including Family leave and Support leave
- Family-friendly employer – we are a member of Parents and Carers in the Performing Arts (PiPA)
- Pension schemes with Legal & General and NEST
- Sabbatical option, subject to agreement and policy
- On-site staff canteen and social facilities
- On-site occupational health support
- In‑house mental health and wellbeing advisors providing workplace counselling and support
- Wellbeing programme of events, including mental health awareness, financial wellbeing, skills sharing and opportunities to get active
- Exclusive staff talks to hear more about NT productions, past and present, from leading practitioners
- Discounted access to National Theatre at Home
- Volunteer leave – one paid day per year to volunteer for your chosen charity
- Discounts in the NT’s bars, cafés, restaurants, and bookshop, as well asin local businesses (from Wagamama to gyms), on and around the South Bank
- Access to retailer discounted gift cards and a cash-back-on-spending card.
In line with our commitment to Equity, Diversity and Inclusion (EDI), we recognise that we need to address underrepresentation in our organisation. We actively welcome applications from individuals who are part of global majority, disabled and LGBTQ+ communities, and are committed to creating an environment where everyone can thrive.
We strive to promote inclusive and equitable practices in all areas of the NT. As a Disability Confident Employer, we guarantee to interview disabled applicants who meet our minimum requirements for our vacancies.
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Senior YouTube Strategist employer: grapevinejobs
Join a dynamic and creative team at our busy West End post-production facility, where your skills as an Avid Edit Assistant will be valued and nurtured. We offer a vibrant work culture that fosters collaboration and innovation, alongside opportunities for professional growth in the heart of London's entertainment hub. With a focus on cutting-edge technology and a supportive environment, you'll thrive as you contribute to exciting projects and develop your expertise in the industry.
