At a Glance
- Tasks: Create and execute marketing plans to grow audiences for ITV Studios' FAST channels.
- Company: Join Zoo 55, ITV Studios’ innovative digital-first division.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to work across multiple territories and platforms.
- Why this job: Make a real impact in the fast-paced world of digital marketing and content.
- Qualifications: Experience in digital marketing and strong relationship-building skills required.
The predicted salary is between 35000 - 40000 £ per year.
Zoo 55 is ITV Studios’ digital-first division, extending audiences’ experiences of our content across You Tube, social platforms, FAST, streaming and gaming.
Working within the ITV Studios Marketing team, the Senior Marketing Executive will partner closely with Zoo 55 to grow audiences across its expanding portfolio of FAST and SVOD channels.
This portfolio spans multiple territories and platform partners and includes channels built around some of the world’s best-known brands and IP franchises.
The role will focus on building strong relationships with platform partners, increasing the visibility and discoverability of our channels, and delivering organic, earned and paid marketing campaigns that drive viewing, engagement and commercial value.
Working closely with the Marketing Manager, Zoo 55, platform partners, scheduling, insights and commercial teams, the role will contribute to business cases for marketing investment and help identify opportunities to reinvest revenue into future audience growth.
The Senior Marketing Executive will also support the Marketing Manager on wider ITV Studios projects where marketing can help accelerate audience growth and contribute to the commercial value of our content and brands.
- Main Responsibilities
- Develop and deliver audience-growth marketing plans for FAST channels across multiple territories and platform partners
- Build strong, proactive relationships with platform marketing, editorial and merchandising teams to increase channel visibility, secure promotional placements and identify new audience-growth opportunities
- Work closely with scheduling and editorial teams to turn programming priorities, key titles and seasonal moments into compelling marketing campaigns
- Plan and deliver organic, earned and paid campaigns that grow awareness, viewing and engagement across the FAST ecosystem
- Manage agreed marketing budgets, monitor campaign performance and recommend how investment can deliver measurable audience and commercial value
- Contribute to business cases for further marketing investment, using audience, campaign and commercial data to support recommendations.
- Brief and manage creative, media and specialist agencies, ensuring work is delivered to a high standard, on time and within budget
- Work with the Insights team and platform partners to analyse audience, viewing and campaign data, translating findings into clear recommendations and campaign optimisations
- Develop marketing calendars, toolkits and assets to support channel launches, priority content and platform promotional opportunities
- Act as a brand guardian for ITV Studios’ FAST channels, ensuring activity and creative assets are consistent, effective and aligned with brand standards
- Support the Marketing Manager on wider ITV Studios initiatives where audience-growth expertise can contribute to commercial and strategic objectives.
Skills you’ll need
- Experience working in digital marketing, streaming, FAST, SVOD, digital video or a comparable audience-led content environment
- Experience building and managing relationships with external platforms, commercial partners or key stakeholders
- Experience planning and delivering paid media campaigns, including managing budgets and evaluating campaign performance
- Experience delivering marketing activity across paid, organic and/or earned channels
- Strong analytical skills, with experience using audience, platform or campaign data to shape decisions and optimise activity
- Experience managing agencies, creative suppliers or external partners
- Strong organisational and project-management skills, with the ability to manage multiple campaigns, partners and deadlines
- Excellent written and verbal communication skills, with confidence working with and influencing stakeholders across different teams and levels of seniority.
- Other things we’re looking for
- Direct experience working with FAST channels, streaming platforms or platform partner marketing teams
- Experience marketing content or channels across multiple territories
- An understanding of platform merchandising, editorial placement, content discovery and audience retention
- Experience contributing to investment proposals or business cases using audience and commercial data
- A commercially minded approach, with an understanding of how audience growth can support advertising revenue, distribution and wider IP value
- Someone who welcomes change, takes initiative and makes things happen
- Someone who is always looking ahead and identifying new ways to improve performance and grow audiences
- A strong creative instinct and an ability to recognise ideas and assets that will resonate with different audiences
- Someone who can turn ideas into clear plans, maintain momentum and deliver results.
- #J-18808-Ljbffr
Senior Marketing Executive employer: grapevinejobs
At Zoo 55, part of ITV Studios, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Senior Marketing Executive, you will have the opportunity to work with some of the most recognised brands in the industry while enjoying a supportive environment that encourages professional growth and innovation. Our commitment to employee development, coupled with the exciting landscape of digital marketing and streaming, makes this an ideal place for those looking to make a meaningful impact in their careers.
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We think you need these skills to ace Senior Marketing Executive
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