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- Tasks: Lead digital marketing efforts, optimise online presence, and engage with guests through innovative campaigns.
- Company: Join the luxury team at Grantley Hall, a five-star hotel in North Yorkshire.
- Benefits: Enjoy tips, complimentary meals, gym access, and professional development opportunities.
- Why this job: Be part of a prestigious hotel and shape its digital marketing strategy.
- Qualifications: Experience in digital marketing, SEO, PPC, and social media management required.
- Other info: Dynamic work environment with excellent career growth and employee rewards.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the Digital Marketing Manager role at Grantley Hall
Nestled in the North Yorkshire countryside, Grantley Hall is a five-star, 17th-century property offering a blend of stately grandeur and contemporary luxury. A leader in luxury hospitality, it was the first UK hotel to achieve Hospitality Assured World Class Status and also received a Two MICHELIN Key Distinction in 2024. As a member of The Leading Hotels of the World and PoB Hotels, it features 47 opulent rooms and suites, five restaurants, three bars, an award-winning spa, and a cutting-edge gym, making Grantley Hall a truly distinctive luxury experience. The hotel is also a member of Forbes Travel Guide which recognises a commitment to service excellence across the globe.
Key responsibilities
- Own all online activity, including the hotel and pub websites, ensuring content is regularly updated, optimised and accurate
- Develop and execute robust SEO and PPC strategies to drive qualified traffic, engagement, and conversions
- Plan, deliver, and optimise email marketing campaigns, ensuring strong personalisation, segmentation, and automation to drive direct bookings and guest retention. This includes ensuring guest data is clean and GDPR-compliant
- Oversee the hotel’s social media presence across all platforms, ensuring consistent tone of voice, high engagement, and timely guest responses
- Use data and market segmentation to identify key customer groups and tailor campaigns that resonate with different audiences
- Manage and grow the hotel’s social media presence across all platforms, ensuring consistent tone of voice and high engagement, with the support of the Content & Social Media Executive
- Work closely with Sales and Revenue teams to reduce OTA reliance, optimise conversion funnels, and maximise direct bookings via digital channels
- Manage the paid social plan in accordance to business objectives and priority messages
- Monitor all external websites and third parties regarding hotel and restaurant listings, ensuring content is accurate and optimised with the support of the Marketing Executive
- Collaborate with the Content & Social Media Executive to ensure a pipeline of fresh, engaging digital assets (images, videos, stories) to enhance brand awareness and customer engagement
- Research and implement new digital marketing tools and technologies to improve efficiency and maintain a competitive advantage
- Deliver monthly reports on digital performance, highlighting ROI and key opportunities
- Assist in the management of the annual Sales & Marketing budget, focusing on digital allocations and optimising spend
- Stay ahead of digital marketing trends to ensure the business remains a leader in luxury hospitality online
Key Skills, Qualities & Experience
- Proven track record in digital marketing within hospitality, luxury lifestyle, or related industries
- Strong knowledge of SEO, PPC, Google Analytics, and digital reporting tools
- Demonstrable experience managing social media channels with measurable results
- Ability to analyse data and turn insights into actionable strategies
- Familiarity with CMS platforms and website optimisation
- Excellent written and verbal communication skills
- Highly organised and able to manage multiple campaigns simultaneously
- Exceptional attention to detail and accuracy
- Strong commercial awareness with the ability to manage budgets effectively
- Creative and innovative approach to campaigns and PR ideas
Benefits
- Tips typically over £200 per month (£2,400 per year)
- Complimentary bespoke uniform and chef whites
- Complimentary meals whilst on duty
- Refer a Friend bonus – Earn up to £1000
- Complimentary employee car parking
- Complimentary state of the art onsite gym – with personal trainer support
- 31 days annual leave (including bank holidays) increasing with service
- Professional development opportunities at all levels
- Reimbursement on work shoes, sight tests and professional memberships
- Modern and spacious discounted live in accommodation for eligible roles
- Access to hundreds of exclusive employee benefits, rewards and discounts targeted specifically at the hospitality sector
- We celebrate success with an annual awards ceremony and team events, along with training achievements, birthdays, marriages and length of service awards
- Employee Assistance Programme helpline and online support, wellbeing champions onsite
- Team Member of the Month awards
- Discount on Grantley Hall Restaurants, Spa products and Gift Shop
- Discounted stays at Grantley Hall, as well as other Pride of Britain Hotels
- Cycle to work scheme
- Access to Wagestream, allowing you to instantly access your wages
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Hospitality
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Digital Marketing Manager employer: Grantley Hall
Contact Detail:
Grantley Hall Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Get your networking game on! Connect with people in the hospitality and digital marketing sectors. Attend industry events, join relevant online groups, and don’t be shy to reach out for informational chats. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, especially those related to hospitality. This is your chance to demonstrate your creativity and results-driven approach, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews like a pro! Research Grantley Hall thoroughly—know their brand, values, and recent achievements. Be ready to discuss how your experience aligns with their goals, especially in driving direct bookings and enhancing guest engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. So, hit that apply button and let’s get you one step closer to landing that Digital Marketing Manager role!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in digital marketing, especially within hospitality or luxury lifestyle, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills can contribute to Grantley Hall's success. Be sure to mention specific strategies you've implemented in the past.
Showcase Your Creativity: We love innovative ideas! When applying, don’t hesitate to share examples of creative campaigns you've executed. Whether it's social media content or email marketing, let your creativity flow and show us what you can bring to the table.
Apply Through Our Website: For the best chance of success, make sure to apply through our website. This way, your application will go directly to us, and we can review it promptly. Plus, it shows you're keen on joining our team at Grantley Hall!
How to prepare for a job interview at Grantley Hall
✨Know Your Digital Marketing Stuff
Make sure you brush up on your SEO, PPC, and social media strategies. Be ready to discuss specific campaigns you've managed and the results they achieved. This role is all about driving engagement and conversions, so show them you know how to make that happen!
✨Showcase Your Creativity
Grantley Hall is looking for someone who can bring fresh ideas to the table. Prepare examples of innovative campaigns you've executed in the past. Think outside the box and be ready to share how you can enhance their brand awareness with unique digital assets.
✨Data-Driven Mindset
This position requires a strong ability to analyse data and turn insights into actionable strategies. Be prepared to discuss how you've used analytics tools like Google Analytics to inform your marketing decisions. Highlight any experience you have with market segmentation and tailoring campaigns.
✨Understand the Luxury Hospitality Market
Familiarise yourself with the luxury hospitality sector and what sets Grantley Hall apart from its competitors. Show genuine interest in their brand and be ready to discuss how you can help them maintain their status as a leader in the industry through effective digital marketing.
